Century Day Cheng Yong: web game life cycle can be unlimited extension

Century Day Cheng Yong Sina Science and technology news July 22, the nineth session of the ChinaJoy (China International Digital Interactive Entertainment exhibition) today in Shanghai opened the curtain.　　Century Tiancheng marketing deputy general manager Wang Yong received Sina Science and technology interview, said that the concept of the web game life cycle is outdated, through constantly updated version, the addition of cultural content and user experience to improve the life cycle will still be unlimited extension.　　Sina technology: Thank the King always accept our interview, online games have a very important problem is the life cycle of the problem, how do you see this phenomenon? Wang Yong: From 2001 to 2005, everyone said that Web games are 3-5 years of life cycle. We now have a new theory that the Web game has no lifecycle. What does that mean? For example, the legendary series, which lasted for 10 years, had a significant share of the profits. The century-old "bubble kart", which lasted five years since 06, still has a good number and momentum. There are also very good products called "Adventure Island", this grand also did for many years, may not be the grand main products, but I understand in Korea they did an update, broke through the 400,000 online.　　So the concept of the life cycle of web games is outdated, but the life cycle can be extended indefinitely through continuous versions of updates and additions to cultural content, including improved user experience.　　Sina technology: After all kinds of social media get up, don't you think the users are being diverted a lot? Wang Yong: I agree with this view. Now the game market field is becoming more and more finely differentiated, early is a mouse to walk the world. Now the whole market from our music to the dance to FPS, before FPS everyone is not optimistic, but in fact FPC from CF out, almost reopened a new market. Another community game and microblogging, emerging Internet applications, certainly need to have a lot of user attention, I think there is no diversion, but the promotion of each other. Because I know a data, the growth trend of Weibo this year is more than 10 times times last year, in fact, many people are the first time to use micro-blog, the first is to contact the Internet, through the micro-blogging carrier can spread our game information and concepts, it can through micro-blog also contact with the game,　　It also contributes a bit to the user community of the game, so there must be some subdivision and the cake will be bigger.　　Sina Science and technology: Before I saw the century sky is bigger is to do the webpage game, this layout is now to what situation? Wang Yong: The web game should be said to be the first step in trying to do the platform. Now we have a very senior research and development team to work together to develop the first product called "Crazy Squirrel", we can focus on, this has begun to beta. This product is also we try, before we have done with a lot of well-known domestic transport, but also we learn from the basis, now we are ready to this product for the national exclusive operation. This product from the concept of the game is innovative, the future will not be very hot, do not know, but at least than IThe pure strategy we saw before was still different. Sina technology: The last question is about the capital market considerations.　　Why does it seem to be not very interested in listing, the whole capital environment, what do you think? Wang Yong: The morning of the Forum, nearly a year in foreign listings of web game companies are basically inefficient. The whole stock market is not investors bullish, in fact, in addition to integrity, it is not a solid foundation of the whole. The issue of listing has been asked by us many years ago. We think so, we now want to go public, for example, through some capital operation can be, it should be, but we still want to do a monograph to do some of their own products. Frankly speaking, century has been relatively low-key these years, but also in the field of their own monographs.