Century Jia Yuan became the focus again, four quarter net loss 1.2 million!

The share price evaporates by 60%! Net loss of 1.2 million in four quarters! Has "the first share of love and marriage" reputation of the Century good edge, listed in the last year's days are not "sweet". Now, even the matchmaker can't keep anyone.

Yesterday, the rumors of a number of senior executives left the century Jia Yuan has again become the focus of market attention.

Multiple executives leaving?

"Alibaba former sales manager Hu Yaozong joined the century Jia Edge as national marketing director, along with Hu Yaozong separated from the original Ali sales department four or five employees." Yesterday (March 12) afternoon, media reports, according to the century Jia Yuan insiders revealed that Hu Yaozong in the end of February, is mainly responsible for the high-end business of the century one, that is, one-on-one customized service business. It is revealed that he will be from April onwards to the century good margin of the implementation of internal reforms, mainly to reduce the number of company matchmaker, increase sales staff, while a few matchmaker will be transferred to do sales. "Daily Economic News (blog, Weibo)," the reporter called Century Jiayuan official website provided by the media contact telephone, tried to verify the news, unfortunately, as of press time, still failed to contact the good edge of the century.

It is reported that the century good edge of the former national line of Business deputy director Guoyu has now job-hopping to cherish the network. Century good edge of the former wireless general manager Liu Zhijian has also resigned, and officially joined SouFun, currently as the general manager of the Wireless department search room. and Century Jiayuan original marketing vice President Liu Huipu has left last year, as Poly-Mei Excellent products senior Vice president. Century Jiayuan CEO Gong has said that the decline in the four quarter was partly due to the resignation of a vice president responsible for this part of the business.

May 11, 2011, the Marriage web site century Jiayuan listed in the United States Nasdaq, become "China's first love and marriage", its initial public offering (IPO) size of 78 million U.S. dollars. However, Century Jiayuan on the first day of the listing below 11 U.S. dollar price, closed at 10.52 U.S. dollars. It is worth mentioning that the century Jiayuan IPO has also created a "richest matchmaker" myth in accordance with the first day of the IPO closing price calculation, Century Jia Yuan founder, CEO Gong value was once as high as 400 million yuan.

However, the performance of the stock market in the past year has not satisfied investors. Since its IPO in May last year, the company's share price rose to $16.12 on July 9, but its share price fell to $5.5 last year, down more than 65% per cent.

Low user stickiness

Just last Tuesday, Century Jiayuan just released its fourth-quarter earnings. And it is this less-than-bright financial report that has again challenged the future profitability of the century's good fortune.

Last Tuesday (March 6), Century Jiayuan announced unaudited earnings for the fourth quarter and 2011, as at December 31, 2011. The report showed that net income reached 88.6 million yuan in the quarter and rose 53.6% per cent year-on-year. In the fourth quarter of 2011, the net loss attributable to the century Jiayuan was 1.2 million yuan, while the net profit of the fourth quarter of 2010 attributable to the century Jiayuan was 10 million yuan. By performance, Fortune's shares tumbled 20% on the first trading day after the announcement of the four-quarter earnings, closing at $5.9.

In this respect, the company said the four-quarter operating loss was mainly due to a special marketing campaign in the quarter, costing about 10 million yuan, resulting in increased sales and market costs. In addition, the four-quarter year-end bonus also makes labor costs correspondingly higher.

Analysts have pointed out that the century good fortune Four quarterly earnings reflects the company has faced rising costs, Maori pressure, increased competition and other difficulties. On the one hand, although there is a huge user base, but at the same time also faced with the user stickiness, the success of friends to leave quickly after the problem; On the other hand, in addition to the same marriage is the vertical website of the lily Nets, cherish the network competition is increasingly fierce, from Renren, happy, microblogging and other social network impact of the future can not be underestimated

Century Jia Yuan CEO gong after the Four Seasons earnings release has said, in addition to the existing online services, offline activities, VIP services, the 2012 century Jiayuan will continue to increase investment in wireless platforms and research and development efforts to attract more young user groups, so as to motivate new users, paid users to continue to grow.

(Zhongshu)