Century Jia Yuan Line matchmaker shop: The stock price rises all the way

The share price of the century's shares rose as the shares surged after a 2013-year Q4 and full-year earnings surge of 5.5% per cent at 27th last month. As of the press day, its share price rose 8.44 U.S. dollars per share, up to 12.38%.


century Jia margin CEO Wulin Light said that, driven by robust online business growth and the rapid expansion of one-to-one matchmaking business, net income rose 20.4% in the fourth quarter of 2013 from a year earlier.


century Jia Yuan one-to-one matchmaking business originated in 08 and accounted for 8% of the total income in 2012. Wulin Light Since the beginning of the formal exerting force, as at the end of 2013, the scope of services has been expanded to 25 cities 30 outlets, the development momentum ferocious.


 


Original intention: Let lonely people feel warm


in fact, a single person is very lonely on a dating site. Most of the time, ask a single person who really likes what kind of person, often this person think half a day but still don't know how to answer. He wanted someone to help him understand who he was and what he liked.


Wulin Light said, has done this test. The average site for local users without a store is 27 minutes, and in areas where there are already stores, the time to interact with stores has risen to 45 minutes. This proves that when users feel that they are no longer an isolated individual, their desire and motivation to look for objects is significantly enhanced.


from this point of view, Century Jia edge of the offline one-on-one matchmaker store is actually let the site lonely people can feel the warmth, so more active to find true love.


 


High Wall: How to compete with giants


century good edge of the shop to adopt the model of Self-and agent. From the perspective of income contribution, the contribution of proprietary income exceeds 2/3. The rest is the agent store.


Because it involves the location of the store, decoration and other problems, such a one-to-one store model looks very heavy. But it is also a defensive barrier that the century has built between itself and the Giants. With Wulin light own words say is, not heavy how to compete with giants.


century good margin of the traditional online advantage is huge, can not be shaken. If the giant is interested in the marriage industry, must be online to catch up, it has to relate to the cost of offline stores. So Wulin light is now doing offline stores on the one hand is to the online business supplement, on the other hand it is its long-term layout, to prevent the giant involved in a step.


 


: Cover one or two lines of city depth three or four line


Matchmaking is a traditional industry that exists for thousands of years, which is reasonable. The most important resource in the industry is the number of single men and women in the matchmaker's hands. So the internet today is actually playing a role in bridging the information gap. The essence of the century is to connect two unfamiliar men and women to communicate. More than 100 million of single men and women's data is the century Jiayuan online business expansion of the biggest advantage. Because one-on-one matchmaker store is through the century Jia Yuan member database, itself is a resource transfer station. The upstream resources problem has been completely resolved, the downstream matchmaking business will be solved.


at the same time, whether it is built or in the future will be established under the line matchmaker stores are sharing a member repository. In other words, these member resources can be used by all the century Jiayuan stores, and this vast pool of resources has been built and is constantly updating itself.


for the store itself, the one or two-line City Direct Shop There is a lot of room for development, such as Beijing's big cities, now only one, far from meeting the needs of users. At present, the CRM system developed by Century Jiayuan can help the three or four-line city to develop the user relationship more deeply. Wulin light forecasts, by the end of 2014, offline shop will do 60 to 70 home or so.


 


Slow King: adhere to standardization not aggressive


Service industry, the most important thing is the quality of services. How to guarantee the quality of service? A uniform standard must be established. For example, McDonald's, whether it is McDonald's in Beijing or McDonald's in Hubei, consumers enjoy the same service, because every aspect of the service process through data quantification into a standard. According to Wulin Light revealed that the century good edge of the line store entrance to the conference room distance has become a quantitative indicator.


for such a detail, Wulin Light explains, "The first person to enter the Matchmaking service center is very timid, afraid of being seen, and very afraid of being seen by our staff, so we should try to reduce his distance from the entrance to the secret room, these distance we are required, Even the time of the first meeting is classified. ”


century Jia Yuan one-to-one matchmaker store currently has direct battalion and agent two modes. Straight camp is well understood, all the matters of the store are the century Jia edge of their own operation, quality of service are guaranteed. But does the direct battalion guarantee the same quality of service as the direct shop?


Wulin Light said that all the stores, including direct battalion and agents will adopt a unified standard. All agents in the contract with the customer, the contract party a must be the century Jiayuan rather than agents, so as to ensure the quality of service and brand image.


at the same time, Wulin Light also talked about the 2014 one-on-one matchmaking business planning, said that in this year more is a layout of the state, we have more emphasis on the number of users covered. For the deep digging of the stores, we still hope to be perfected later in the second half of this year.


was asked how to look at the entity shop for Lily, Wulin Light answered, he is earlier than us, catching them is only a matter of time.