Century Jia Yuan market share nearly 30%

Absrtact: Recently, the "2013-2014 China Network Marriage Industry Report" survey showed that last year, China's internet dating market revenue reached 2.02 billion yuan, and the century Jiayuan as the domestic only one by one listed marriage and love companies, in its latest issue of the full year earnings data show that last year

Recently, Eric "2013-2014 China Network Marriage Industry Report" survey showed that last year, China's online dating market revenue reached 2.02 billion yuan, and the century Jiayuan as the domestic only one by one listed marriage and love companies, in its latest issue of the full year earnings data show that last year net income of 492.6 million yuan, Rose 19.9%. Compared to the report, the century Jia Yuan in the entire network of love and marriage market share accounted for nearly 25%.

As we all know, the wedding market potential is huge, our country every year about 8 million couples married, each new marriage costs according to 100,000 yuan, the market size as high as 800 billion yuan. Many people inside and outside the industry have fantasized about a pair of unfamiliar men and women through marriage and marriage website to get married, thus extending to the downstream wedding market. But Jiayuan believes that this seemingly tasty big cake is not as tasty as it might be.

As of the beginning of this year, century Jiayuan has more than 100 million single registered members, of which more than 12 million of the successful members found true love on the century rim. But even if there is a century good edge in the industry's absolute advantage to do the foundation, if the successful member drainage to the wedding company, its business success rate is only five out of 10,000.

However, this does not represent the century Jia Yuan unintentional wedding area. Last year, century Jiayuan launched a marriage products called dating, through which the user from the line to the offline stereo communication closed loop. Century Jia margin CEO Wulin Light said, "wedding market is a 2B market, and 2C has a great difference, including operating philosophy, pay and so on." Century Jia Yuan gene causes its 2B threshold more, so the century good margin to first from matchmaking to marriage. "Dating is a marriage product that fills the gap between matchmaking and weddings, so it can be used directly to the resources of a good margin." ”