CEO Chen: I have no choice but to do more app

Everyone CEO Chen (Sina Science and Technology map) June company listing, has thrown to Wall Street Facebook (Renren) +zynga (Renren) +linkedin (latitude and longitude) of the combination concept.　　But the company, which strives to diversify, has not been successful in all its operations, and the synergy between several operations is not obvious. Since the listing, Chen Yi Zhou Public media interview rarely, March 12 he faced the "China business newspaper" Frankly, the past two years has been thinking how to do mobile internet. Although I do not fully want to understand, but a little experience. Chen stressed that the mobile Internet and PC Internet law is completely different. On the PC Internet to make money are on the bottom of the company, such as platforms, portals, including search, client, electricity and so on. Many of the companies that are now doing mobile internet are also using Android as an app market, or based on Android as a localized ROM (OS), Chen that these businesses compete directly or indirectly with Android. "Do not do these things, sooner or later it will be cleaned up." "Everyone has also done a period of ROM, in early 2012, Chen a boat decisively cut off the business." Similarly, he has no choice of platform strategy: "Platform is the PC age business model, in the mobile internet era is difficult to do."　　"He thinks that huge users and big capital are the two support points for mobile platforms, and everyone has no unique advantage in both areas." March 11, Renren released its 2012 earnings, the fourth quarter net revenue of 48.8 million U.S. dollars, the year-on-year growth of 48.8%. From 2012, everyone stepped up to the mobile business, and played on the game and glutinous rice. These two business has not only become the new highlight of the financial results, but also 2013 was Chen a boat placed great expectations of the business sector. "2012 Renren in the mobile internet layout of the initial success, Renren Mobile end of the rapid growth of traffic, cross-screen strategy so that the game business revenue significantly improved, sticky rice network in the mobile E-commerce attempt is gradually changing the user's consumption habits." "Everyone's game is the highlight of the Cross-platform mobile game to achieve a phased victory, by the market and users welcome, mobile games will become the future of everyone to win the market key."　　According to Yi, 2013 China Mobile Internet market users will be up to 648 million, smartphone ownership ratio of more than 50%, the user's willingness to pay more obvious changes, based on user-level promotion, mobile games, especially mobile gaming will emerge more high-income companies. 2012 Group buying industry experienced a more brutal depth shuffle, all kinds of signs that the blind expansion of group purchase site abuse in the continued strength competition gradually emerged. 2013 will be the year of the group buying website to compete fine operation, differentiated service and innovation ability. O2O the huge potential of the trillion-level market and the vast prospect of mobile internet gives the group buying site great imagination space. Major local group buying websites have been exerting force on O2O and mobile internet, a new race begins. It is reported that glutinous rice now has more than 20% of the turnover from mobile terminals, is expected to be half of the future from the mobile end. "Group buying has fully entered the mobile age, which is an opportunity and a challenge for us," he said. The mobile end will be one of the key drivers of our revenue growth.　　"Glutinous Rice Network general manager Shenboyang said. In Chen's view, the mobile internet age is moving in the quicksand, a little slow, it will fall, "This is a war can not be lost." "At the beginning of 2013, Renren first completed organizational restructuring, set up an independent wireless division, focused on new product development and operations in the mobile internet field."　　Then, everyone in a short period of time in the continuous release of voice social applications "pop" and picture Social application "Meimei". No platform, not close to the bottom of the operating system, the mobile Internet in the field can be left to everyone's space is to do the app. "App is a chore, God sent us a drudgery, no way."　　After nearly two years of thinking and a variety of groping, Chen a boat decided to mobile internet practice is "do more app." According to incomplete statistics, the App Store has at least 50 games-oriented applications for everyone, and this amount of advantage in China's application development market is very rare. "At present, everyone's products to the wireless terminal as the center, vigorously develop wireless services, some products even only to do wireless end." "We have increased our input in the mobile world and studied how to innovate in the mobile internet age, which has made it possible for everyone to have a more mobile gene," Chen said. ”