CEO Lin Yu: Four key factors of mobile internet innovation

As China's first overseas listed mobile internet company, Beijing Network Qin World Technology Co., Ltd. (hereinafter referred to as "Network Qin") has been delving into the operating mode of innovation.

Founded in 2005, less than 10 people, NetQin has developed into a global staff of nearly 400 international enterprises, in the United States Silicon Valley, China and Hong Kong have set up a branch, for the global user to provide 10 languages of international, localized products, and in May 2011 on the Nasdaq listing. By the end of March 2011, NetQin has been the world's more than 100 countries in nearly 86 million (of which more than 27 million) users, to provide a cloud security platform based on mobile security, mobile efficiency and personalized cloud services, many products and services.

Recently, the Network Qin announced will launch the smart set-top box pre-installed in the Network Qin Company's security products for digital TV users to provide security escort. At the same time, the Network Qin will also enter the Digital Life field, and actively explore the mobile security market.

Free and value-added parallel

21st Century: Has innovation played an important role in the growth of NetQin's business? Can you cite some specific cases?

Lin Yu: In the mobile internet industry, the mode determines the development space of enterprises, and innovation is related to the future trend of enterprises. Therefore, the innovation model is the lifeblood that sustains the development of the enterprise. In recent years, with the increasingly refined market demand, including Microsoft, Google, Shanda and other high growth enterprises in the strategic areas of innovation, for the Internet industry to explore the direction of sustainable development. The innovation and breakthrough of the business model of NetQin is that it is free to parallel with value-added services.

The so-called free and value-added services in parallel, refers to the ordinary users through the provision of completely free basic services for the existence of differentiated needs of VIP users to provide value-added services. The former is more suitable for the current market environment to meet the basic needs of users. When users have different needs, the existence of value-added services can meet the needs of users.

It turns out that the rapid development of NetQin in recent years in the three core lines of mobile security, mobile efficiency and personalized intelligent cloud service is inseparable from our breakthrough innovation in business models. This model will contribute to the continuous growth of netqin in the field of mobile Internet.

21st Century: What are the characteristics of open innovation in the Internet industry? How does netqin use this kind of open power to promote enterprise innovation and growth?

Lin Yu: In the field of mobile internet, China is constantly making innovations. Innovation includes four key factors: New industry demand, talented scientists and engineers, available venture capital and entrepreneurship. These factors make Silicon Valley the center of Global Technological innovation.

For the Network Qin, innovation is the inevitable choice of the development of the Network Qin, encourage innovation and persist in innovation in order to continuously promote the development of the industry. This is the Network Qin always adhere to, focus on the direction, in the NetQin products and services have been widely recognized around the world, according to the local environment of different regions, relying on innovation to provide different services, will become our future development model.

"21st century": what are the main obstacles to achieving open-drive innovation? What internal changes are needed and what external forces are introduced to overcome these barriers?

Lin Yu: Network Qin as an innovative enterprise, innovation is the survival of the enterprise. We encourage our employees to innovate at work, and also to improve their loyalty to the company and the sense of accomplishment of their work. But some of the innovative advice of employees is impractical. We may intuitively feel that after the implementation of this proposal, the cost is not proportional to the revenue. But in any case, we all put forward our own ideas about the proposal and encourage our employees to think differently. In the same way, we will prioritize the innovative ideas that employees can implement in their work, and try to make good recommendations to the product and bring the best experience to the user.

21st Century: What are the characteristics of an open social, economic and political environment in your opinion?

Lin Yu: Open social, economic and political environment will provide more innovation opportunities and challenges for the development of enterprises. From the opportunity, another environment can give you more opportunities to play, from the challenge, is from the industry and all aspects of orderly competition.

The establishment of the Network Qin is aimed at such an opportunity. 6 years ago, the Network Qin is to see the development of mobile Internet security opportunities, in an abandoned kindergarten began a difficult business.

From the challenge, the globalization trend of mobile security threats is becoming more and more obvious. It is expected that as of 2013, the global PC ownership will reach 1.62 billion, while smartphones and browser-capable traditional handsets will reach 1.69 billion, and mobile phones will surpass PCs as the main Internet tool.

By the end of March 2011, we have covered more than 100 million users in more than 100 countries, and built a global mobile phone security service system. In the future, NetQin will continue to maintain high-speed development by focusing on customer service, industrial cooperation and globalization.

"21st century": How does NetQin repay society and fulfill social responsibility? What are the innovations?

Lin Yu: Cyber-Qin set up the "flying" plan on October 11, 2010, based on the mobile Internet technology innovation, for the entrepreneurial spirit of the individual or team to provide a total value of up to 10 million of the Entrepreneurial Support fund. Network Qin "Flying" fund is currently China's largest mobile internet industry, one of the entrepreneurial support program.

The largest market for mobile security services in Europe and America

21st Century: What are the best business opportunities for the next five years, as you know, including opportunities in your industry and outside your industry?

Lin Yu: The future server is the cloud and the end, we will proceed according to this strategy. We are gradually becoming a platform. Platform has a development process. First, there is a good service, there is a huge user base, in such a premise and based on the gradual evolution into a platform. Like Tencent, the first is a chat tool, there are many users, there are very high viscosity, and then based on it you can have a lot of better services, this is an evolutionary process.

"21st century": How to view the current global economic trends, industry trends in the industry and the business environment for business operations?

Lin Yu: Overall, China will still be in a period of continuous growth in 2011. Internationally, the economies of Europe and the United States have begun to recover but the signs are not obvious, and more capital will target the fast-growing companies in the country. specifically to the industry, the mobile Internet is entering a period of rapid growth, especially for smartphones. The popularity of smartphones and the development of mobile internet have made the development of mobile security services into a rapid growth period. There are three indicators, the first is the increase in the number of malicious programs, followed by a single security incident to the number of people, the third is from the nature of the damage, the first look is the technology show off, more than half of the 2010 is the interest-driven, including account access, privacy access. These changes attest to the fact that the risks we predicted 5 years ago are basically reality. With the rapid growth of smartphone users, networks, and Web application services, these will make NetQin grow at a high rate in the coming years.

We want to bring our products into more mature market, the next 3-5 years, the United States, Japan, Europe are the world's most important market, we will be in these mature markets have stage, focus on more resources. The total number of users in the Chinese market is large, but if the user value is taken into account, the largest market for mobile security services is in Europe and America. 2011, we will also increase the strength of innovation, the introduction of "NetQin Space" and schedule management, such as a group of innovative products.