CEO of Evernote Company: Emerging business model in cloud era

December 12, China Cloud World Congress held in Beijing, including Baidu, Super Cloud and Ufida and other domestic well-known it manufacturers participated in the meeting. At the meeting, including Beijing vice Mayor Gou Zhongwen and Super Cloud company chairman Tian and so on have made an important speech, and hope to work together with other manufacturers to promote the development of China's cloud computing industry.

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Cloud computing is becoming more and more hot in China, as a new industry, it will inevitably lead to a large number of clouds related to the birth of emerging industries, then in the cloud computing era, in which areas will produce emerging technologies and models? Below, Evernote CEO Phil Libin will give a speech. Following is a transcript of Mr. Phil Libin's speech:

Mr. Phil Libin, CEO of ▲evernote Company

I'm very happy to be back in Beijing again. We can talk backwards, it might be more interesting. I'm here to tell you two minutes about how we look at the cloud, how a fundamental change takes place, and how we can help our business.

So our mission is to help you remember everything. We build a system that is equal to the user's other brain. Because we think that we want to create products that can allow billions of of people, after waking up to see a very exciting product. It should be a universal product in the world. Because everyone wants to have a better memory, very few people are satisfied with their normal memory or the memory of the normal brain, people want to be more intelligent, can have better memory, this is our service, as a service, we are always following you.

Whenever something interesting happens, definitely want to record in the Evernote, you can see later, whether it is a Web page, or a file, or need someone to help you, or want to remember a wine name, whatever you want to remember, whether it is the data world or the memory of the real world, Can be put into Evernote, we build this company for ourselves, we are our own target group, we are our own users. Evernote was the third company I started, and a lot of people in my team built local companies, and the first two companies were mainly doing other business. The first company to do E-commerce software, but also for large retailers to provide software, we ourselves are retailers, but also want to do a good service.

The second company is a safe company, the government or some agencies are very concerned about security, and we want the government and industry to cooperate with us.

The third part of the business inside, I hope to be able to build the products we want. We want to do some products that we can use everyday, this is Evernote, our concept is to use cloud to redefine the concept of productivity software. We believe that the concept of productivity software has a history of more than 20 years, now the productivity of the software is more attention to the office, such as some tables, databases, and then some speech software. The software is relatively old, and I think it might affect the past, but the impact on the future is small, we used to have so much e-mail, online instant messaging, or laptops, tablets, and so on, which came after the creation of productivity software, we want to build modern productivity software in the cloud, What it means for data workers now, maybe everyone here.

We want to do more productive things, this is the product we want to do. We use ourselves as a model because the products we design need to be used by ourselves. We are thinking, we design for ourselves, I am Evernote CEO, is equal to make a design for myself. I think of myself as a target customer, just like this, for example, is my brain. My brain can be divided into two parts.

Part of it is time consuming, for example, I want to distract myself and do some heat, so there are a lot of big companies that have good technology to help me spend some time. For example, in the use of some products, time passed quickly, of course, there are other examples. Of course, I have half the brain, and I want to save some time, as CEO of a company, want to have higher productivity, this is what I want to do. Hopefully the other part of the brain is efficient, not necessarily social, but for itself, about how to achieve something.

I think for most companies, the brand that can make the best cloud in five years, in the past five years, is almost socially or entertaining, on the other side, probably like Google, some commercial apps, so we want to be half the brain, if half the brain is occupied by other things, The other half belongs to us Evernote.

Our timeline, we want to build a century of business, this is not our initial concept. But it's not a common thing in Silicon Valley, because the changes in Silicon Valley are very fast. Many entrepreneurs want to do the next step. In fact, when you are an entrepreneur, in Silicon Valley, when you want to raise money, suddenly ask a question, is what your exit plan is, who will buy your business, how to exit. But we have in the past two companies have to exit the plan, the third company, not to build someone else's company, we have no design exit plan, because we think of Evernote as a brand new enterprise, the first hope to build a century enterprise, will never quit, never end, We want to be great and help more people.

I think we have to do this because the main value proposition we Evernote is that we want our users to write to us and they can use our memory services throughout their lives. So we want to let users put their life's trust on us, we think we should be more transparent, how the company is progressing, how the business is progressing, how technology, how security is progressing, what needs to be done very clearly, the need to build a very great century needs to be known.

And I think the reason for this is that there is a cloud of services that can fill this gap. In fact, when I compare the situation now, when I set up the first company and the second company, I can say that everything has changed, this change is brought by the cloud, because cloud services can fill the gap between many devices. All of the devices can be used together and have not been seen before. Actually now has the cloud, the whole aspect has the change, the handset, the tablet computer, the refrigerator and so on the equipment can carry on the connection, this is in the past unexpected aspect. Now it's not just the user experience, but the Cross-platform, 360-degree user experience across different devices that is implemented by the cloud.

So, cloud services can fill this gap between different companies. We have an ADI project with more than 9,000 developers in it, and different companies are developing on Evernoteadi, Evernote integrates many of the company's content to provide a feature. If there is no cloud, there is no way to achieve it. In fact, the best partners in the past should be our competitors, and now work together with us, in the ADI, in the cloud, because we built a great service, can work together. The cloud is an important point in bridging the corporate divide.

Then, the cloud can also fill the differences between cultures, and we want Evernote to be used by every country in the world. So we can make a point around the world. We need to do some local development, we need to develop in all parts of the world. For example, in China, we need to do better local learning, and in the world to do a good study, create a separate service, then it is Evernote. In this way, in all parts of the world, the establishment of such a point, without the cloud, there is no way to achieve.

Finally, the cloud can fill the gap between different business models. In fact, the cloud can make the business model a global model. A problem for western companies, such as the biggest problem for American companies before they enter different markets, is that their business model may not be able to run elsewhere. For example, in China and in the United States is not the same situation, there are a lot of intellectual property problems, or data protection problems, cloud services can make it easier to solve these problems. Because the characteristics of the cloud technology business model are the same, in Evernote or other companies.

So, the longer you use the service, the more you will like the service, which is our core business model Evernote, very simple. The longer you use Evernote, the higher the value you get, and in fact, the same in many good cloud services. The more information you use, the more devices you use, the more value you get in life. It's universal, people don't like to be forced to pay, people don't like to be forced to pay when downloading a piece of music. Everyone likes to pay for what they love. So the cloud as a service to users, can provide different equipment, and finally they love the time, feel more important to life, there is the reason to pay.

So we think there's a paid version of the concept that the earliest time is free, then have a paid version, any place, the concept is very good, we hope in China can do it, do not know how the results, but still want people willing to pay for the things they like.

So, we are a global company, we have companies in California, Texas, Tokyo and so on, recently we will come to China, to Beijing, will also be very excited. Come to China, we have to understand that there are actually many Silicon Valley companies to China to succeed not many, there are many bad experiences, good experience relatively few. But we are still relatively exciting, there is always a first crab-eating people, always need someone to understand how in China there is a better way to succeed in China. We want to learn, we do not know the answer, we need to spend a lot of time and resources in China, and finally find a way we can jointly create such a great service.

Thank you!

(Responsible editor: Lu Guang)