CEO: Please don't be a PR pig

As a vital leader in a business organization, CEOs need to be familiar with PR Huangming. The truth is simple. In today's communication era, the vitality of business organizations is far more fragile than information underdevelopment, and brand reputation is more vulnerable. With the rapid development of the Internet, business as a very difficult to escape the public eye. Any aggressive reporting or gossip, once flooded, is likely to plunge companies into crisis. At the same time, companies need to be wary of whether tough policies can offend internal workers. Because the insider they uncovered will be very, very unusual. Therefore, as a business leader, the CEO should have a good sense of public relations in the present. When the enterprise is surrounded by the crisis, the CEO not only need to stand up bravely, but also know how to communicate with the public. The business era of public relations crisis is always emerging, and those courage, leisurely CEO, not only for the company to win the dignity of the personal charm will also leave a very deep impression. Johnson's 1982 poisoning incident is a classic case of crisis PR history. In this crisis, Johnson's chairman, James E. E.burke, has been at the forefront, insisting on the principles of frankness and honesty, communicating with the public in good faith without any distance, and leading the company's technicians to launch a new safety package. His calm general demeanor, not only let Johnson pull through, but also admiration of many celebrities. "We very much appreciate the Johnson company. We admire the high sense of responsibility that you and Johnson have shown and the ease with which you are under pressure. "President Reagan told James E. Burke at the White House reception two weeks after the crisis ended," he said. Compared with the CEOs who have maintained a reputation for corporate and personal reputations, others who have no sense of public relations and arrogant CEOs have been mercilessly ridiculed by the industry as "PR pigs". Steven A. Ballmer, president of Microsoft Inc. Ballmer) Unfortunately, he wore such an inglorious hat on his head. At the end of 1999, at a meeting held in Seattle, the senior president told a group of reporters who followed, saying he felt Microsoft's stock price was too expensive and said "it is absurd to overestimate the market value of technology stocks". Mr Ballmer's improvisation has suddenly become an explosive piece of news that has spread across the world through the Internet. The same day, Microsoft shares fell, plunging nearly 5%. Mr Ballmer's personal holdings have also shrunk by more than $1 billion trillion in market capitalisation. China also has a CEO is so ridiculed by the media, she is bright dairy boss Jiafen. 2005, Bright dairy "melt milk" incident was exposed by the media, a quality crisis suddenly came. But Jiafen, the iron, did not realize how important it was to communicate well with the public at this time. In the jiafen of public opinion, the attitude is still tough and arrogant. In a few very inappropriate statements, the light was dragged into the darkest tunnel. In Guangzhou, bright sales fell 30%, down 90% in Zhengzhou and 60% in Changchun. In just half a month, the price of bright dairy has fallen by nearly 20% per cent. Finally, the major shareholder representatives of the Bright dairy industry, including the French Danone Group, had to rush to the bright headquarters in Shanghai to convene an emergency meeting. The Shanghai municipal Government has also set up a special investigation team to enter the company. Jiafen finally tasted the pain of the indifference of PR consciousness. It is reported that she will be in the headquarters of the review, or even from the punishment. "Light has always been the biggest advantage is this brand, people used to have a strong quality of light milk, but regardless of whether the media is extreme, this time the blow is too big, very painful!" "In fact, as a leader of the company, the CEO's attitude towards PR is the attitude of the business to PR." The PR pig is not only a verbal mockery, but also a huge price for the company--and all the parties are hurting. PR is so important today, CEOs should not use all kinds of excuses to avoid the understanding of public relations and learning. At the very least, you should really pay attention to PR and put it in the height of strategic management. As the company's CEO, if you have a pursuit of Evergreen heart, then please be sure to their own enterprises, to create a positive and harmonious ecological environment. CEO, please don't be a PR pig!