Ceramic Industry Network Marketing Guide

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Ceramic industry How to do network marketing, according to the status of ceramic industry research, combined with the current situation of network marketing market, there are the following methods are worth planning and implementation:

Knowledge Marketing

In general terms, knowledge marketing refers to the dissemination of new science and technology to the public and its impact on people's lives, through the popularization of popular science, so that consumers not only know it, but also know why, to re-establish the concept of new products, so that consumers germination of new products of interest and need to achieve market development and expansion purposes.

Ceramics in the promotion of new products, it is necessary to launch this level of promotion, in the network to provide product-related expertise, to increase the value of products at the same time also improve corporate image, such as new product technology innovation, cultural content, fashion, health and other elements.

and the use of communication channels include newspapers, magazines, DM direct mail, conference lectures, and now more and more influential web sites, web forums, blogs, QQ, MSN and other network tools.

Search Engine Marketing

Baidu, Google and several other search engines not only affect more than 300 million of netizens, and in the ceramic target consumer groups also have a profound impact, most whenever, the group of buyers in the purchase of related ceramic products, more and more people have been accustomed to search for ceramic-related information, such as tile, tile brand, tile prices , tile rankings, tile Top ten brands, porcelain and so on. Now some ceramic manufacturers or distributors to buy some key words, such as Inax tiles, Mona Lidon, etc., but generally, ceramic enterprises do not attach importance to this promotion, one is the way is very simple, for example, just participate in the keyword bidding, but in search of relevant keywords, no relevant authoritative reports, This is not conducive to the promotion of ceramic brands and products, the second is that most enterprises have not fully aided by the search engine to promote.

But the use of search engine to promote and can not rely on keyword bidding rankings, that is only 30% of the whole promotion, and according to the current number of popular word search, the cost is not low.

Network activity Marketing

Through the organization designer, the decoration diary, the Life Sharing class competition, or is the online DIY activity, may influence the designer and the consumer and so on the group, forms the more sufficient stickiness.

Now ceramic enterprises Do the network activity is still very few, basically can not form influence. However, the promotion of the ground is relatively shaped, and rich and colorful, mainly the role of the Internet has remained a certain degree of doubt. In fact, this "ice" is being broken, who first success, who will be able to gain the leading competitive advantage, in the new marketing era will be far behind the opponents.

Network Forum Promotion

Internet forum is not only a channel of communication, and can be a separate promotion strategy, can be around the current home decoration fashion, life trends, taste, culture, leisure and other topics to do some ceramic product application discussion, to guide people to participate in the interaction of these topics, so as to enhance the impact of brand and product penetration.

At the same time through the forum to promote the activities, organize group buying can also operate, the general needs of professional marketing planning Force, professional group purchase organizer or site personnel to participate in the implementation. And many are the same city, the same area, or the same type of community.

Network Video Marketing

Simple hard advertising video is generally only suitable for television or household outflow media to play, this kind of advertising without large area, high frequency, long time to launch and bombing, it is difficult to effectively promote brand awareness and sales effect, but at present, most ceramic enterprises are still trapped in this video advertising trap, can not extricate themselves, such as shooting 15 seconds, 30 Seconds of advertising, recording corporate promotional films, executive interviews, etc., which is far from enough to meet the promotional needs.

At present, there is no ceramic enterprises to use the form of network video clips to promote the brand or products, Dung Suming suggested that if you can design a special sitcom script, shot into a short film or network series, the effect may not be lower than the TV ads, which we can through the number of clicks and target audience's arrival rate to

Network Image Marketing

Now some ceramic enterprises are also trying to use the image of such forms and carriers to spread, but the means is also very single, such as shooting a variety of styles of home pictures, highlighting the effect of ceramic tile decoration, on the Internet to publish a number of innovative ceramic products pictures; the combination of ceramics and beauty, such as the company's production of promotional color pages and brochures, Product Handbook category. This article comes from the official website of the http://www.zhengdian.tv Weight loss medicine to reprint please indicate the source!