Certification needs bursting security Alliance to build national Agency channel

A few days ago, from the security alliance out of the news, because of "credible website" The continuous popularization of the concept of authentication, Security Alliance website Certification application demand is bursting. Security Alliance certification prior to authorizing Third-party audit agencies "brand treasure" to carry out the relevant audit work, but due to the million enterprises from the national "trusted website" application needs increasingly strong, the relevant audit team has been overloaded operation. There are indications that the security alliance is commissioning "brand treasure" to seek a national agency channel to enhance the "trusted Web site" verification audit capabilities. 2014 China Internet industry annual meeting released data show that in the domestic nearly 600 million netizens, 2013, 13.4% of Internet users encountered a variety of cyber fraud, a total loss of conservative estimates of 149.15 billion yuan. In addition, 80.4% of Internet users encounter a distrust of the site will cancel the transaction, 86.9% of netizens never look back to unfamiliar websites. At the same time, small and medium-sized enterprises are also trapped in the "no Letter" dilemma, seriously restricting the development of small and medium-sized enterprises. Data shows that the bottleneck restricting the implementation of online transactions of small and medium-sized enterprises, the main problem is the integrity of the link, the ratio of 25.8%. And because the website is deeply "no person letter", more cause nearly 60% websites in half stagnant or farmland state, a large number of promotion cost dozen water drift. Security Alliance reputation Archives are reported, by the Security alliance, Tencent, Baidu and other member units set up "security Alliance reputation Archives" is so far the country's largest website real identity information database, and increasingly favored by the industry. including Tencent QQ, QQ browser, micro-letter, mobile phone QQ, Baidu, Sogou number pass, Sina Weibo and other mainstream application platform is the application of relevant data, designed to create a new "trusted browser", "Trusted search Engine" and "credible Enterprise micro-blog", in the future billions of netizens will be able to chat software, browsers Search engines and micro-blog applications such as convenient and quick identification of the real identity of the site, and the site can also through the Security alliance "trusted site" Verification in more application links to show their own authentic brand image. It is precisely because of this, security Alliance certification services, once launched, by the vast number of enterprises and webmaster attention and favor. Some enterprises have made it clear that the company's Web site to apply for Security Alliance certification, the site traffic has been significantly improved, and further improve the conversion rate of the site, "more and more customers on our site to express trust, and recommended to friends around." We believe that with the continuous development of network consumption, users will increasingly rely on the V Certification logo to bring the trust, and integrity enterprises through the application site certification to obtain user trust, will become a historical trend, said the enterprise webmaster. And the author also from the Security alliance further confirmed that the relevant national agent channel Recruitment plan is about to launch, and this is also following the North Dragon in the network, with the science and technology after another Web site certification service provider to operate the way the national agent. Security Alliance said that the expansion of the National agency Channel is not blind, but in order to better meet the growing demand for certification of Web sites, reducing the application waiting time for enterprises, webmasters, and the security alliance will strictly tighten the channel agent service level, and strict certification application audit quality, to ensure that through the security Alliance certification of each site, can provide users with quality products and service experience. The idea that "not every website can get a secure alliance certification" will never change. (end) (Source: Cubs online)