Ces no longer favored by handset makers

Handset makers no longer love CES: new arrivals
January 7 Las Vegas Report

US local time January 6, CES 2015 International Consumer Electronics Fair opened today in Las Vegas.

As a competitive show for the world's technology products, handset makers will naturally not miss it, but CES are increasingly attracted to them, with most handset makers not bringing revolutionary new products.

A performance is that the mobile phone is no longer Samsung, Sony, Lenovo and other manufacturers at CES focus on the display of products, replaced by Smart television, wearable equipment. Ces, on the other hand, are no longer the preferred location for new starters for these handset makers, and they seem to prefer the upcoming World Mobile Congress and other international exhibitions, as well as their own independent product launches.

Flagship cell Phone no trace

First look at the North American market has been strong Samsung, LG, Samsung released the day before the exhibition of the new series of UHD TV and Tizen Intelligent TV system prepared. According to Tencent Science and technology, in the past 2014, Samsung in the television business has been UHD television and curved television as a key product.

As for Tizen, Samsung is unwilling to be subject to Android and wants to develop its own system, but with Android and iOS taking up the bulk of the smartphone market, Tizen is still a drag on smartphones. According to the plan Samsung 2014 years at least launched a Tizen mobile phone, but there is no later, and the earlier outside rumors of the GalaxyS6 also did not see the figure.

Samsung is trying to expand its tizen with smart homes and smart devices, from the Tizen SMART-TV set for the show and the upcoming use of cameras and wearable devices.

LG, in the Chinese market has long been out of the market, but in the U.S. market is still very popular. On the basis of last year's curved smartphone, this CES released its newest smartphone, LG G Flex 2, and looked at 700R from the fuselage side, while the curvature on the back of the fuselage reached 400R.

At present, LG mobile phone in the U.S. market share of smart phones accounted for about 13%, after Apple, Samsung, ranked second. However, the application scope and market prospect of curved mobile phones are still unclear.

Sony, like Samsung, has also focused on the flagship new smart-TV, ultra-thin 4K TV x900c, which is thinner than a mobile phone and has the depth of its users ' knowledge of traditional television, as well as smart watch Smartwatch 3 and Walkman nw-zx2.

Compared with foreign brands, domestic handset manufacturers for CES is also tending to be rational. 2014, the outstanding performance of Huawei Terminals, the exhibition has no new products released. In this respect, Huawei Terminal Vice President Shaoyang Tencent Technology, said, "according to Product cycle planning, CES did not release new products, more is to display the overall brand image of Huawei Terminal and create an atmosphere in the ecological chain." ”

After the acquisition of Moto Lenovo, although the outside world has been seen as a great help for its access to the U.S. market, but from the Tencent technology site observation, the smartphone is not the focus of its display, but more focused on smart wear devices.

On the scene, Lenovo chairman Yang tried to wear the Lenovo version of smart glasses new glass. In addition, Lenovo has launched a variety of Windows tablets, hybrid devices and laptops, most of which are yoga brands, and show Smart home solutions.

In the United States market has been a good ZTE mobile phone, the main exhibition of ZTE Star 2nd, Grand X max+ and other mobile phones and S Pro2 projector, is basically released before the upgrade version of the product. However, the layout of Smart micro-investment is worth paying attention to. It is reported, S Pro2 projector will be expected to be listed in the domestic, its biggest characteristic is the interconnection, the projection maximum size reaches 120 inches, locates the family, the mobile business user.

CES is no longer the preferred mobile phone release

At present, the world's major annual science and technology show January CES, the February Spanish MWC, March Germany CeBIT and August about Germany's IFA. Last year, Samsung and Huawei at the IFA released the annual flagship new 4 and Mate7, it is not difficult to see, positioning the new release of CES is not the first choice for mobile phone manufacturers.

One reason is that these handset makers feel that CES is less influential than before.

Tencent Science and technology site learned that every year in Las Vegas held a total income of more than 6 billion U.S. dollars, mainly from the adult exhibition and Science and Technology exhibition two parts, and the current CES revenue may be lower than expected.

According to the site of the exhibition of some Chinese enterprises to Tencent Technology disclosed, "at CES this year, the investment is not ideal, there are still most booths and advertising space, mainly to feel the influence of CES less than before, especially for rival machine manufacturers, more focused on positioning the whole industry chain of MWC (World Mobile Communication exhibition). ”

Technology product growth declines

In 2015, the global market for technology products was 1.02 trillion U.S. dollars, an increase of 1%, almost in place, the Silicon Valley media, "Murray News," quoted the Consumer Electronics Association (CEA) forecast.

The market for technology products has been depressed, mainly because of the slowdown in economic growth in many countries around the world, as well as the growth of some of the previously high-growth products.

The growth of the technology market has been slow since the 2008 global financial crisis, according to GfK data. It shrank by 1% in 2013, compared with a modest 1% increase in 2014.

From the overall performance of mobile phone manufacturers, hardware, software and other aspects of the innovative bright spots are not many, some analysts believe that in the global smartphone growth tends to slow the external environment, mobile phone manufacturers are no longer blindly pursuit of new technologies, return to the rational and pay more attention to the creation of brand image. Second, a large number of smart hardware new technologies, new products are emerging, a large number of traditional manufacturers have flooded, which is expected to replace the past three years the fastest growth of smartphones, in 2015, perhaps a truly new inflection point.