Chain Home and the Shenzhen intermediary Alliances real Estate, the operation of the

Today, the chain home announced the second largest real estate broker in Shenzhen real estate comprehensive strategic cooperation. This is the chain home in early February this year, the acquisition of the largest second-hand housing intermediary in Iraq Prudential Real Estate, the acquisition of Shanghai's second-largest second-hand housing intermediary after the real estate, again South layout. As Beijing's largest second-hand housing intermediary, chain home is now the goal is to become a national real estate O2O big platform.

Sino-Union Real Estate is the second largest real estate brokerage company in Shenzhen, founded in 1993, has now covered Shenzhen, Wuhan, Guangzhou, Changsha, Huizhou 5 cities, with nearly 300 stores.

Zohui, chairman of the chain House real estate Holdings, said: "The merger of the chain Home and the alliance is a homeopathic one." In the future, the two sides will open up the line, explore the bottom line, maximize the advantages of resource integration, building a real estate O2O ecological circle. "For the chain home, the merger of the real estate is in the territory expansion, on the other hand, for the regional traditional intermediary, it can use the chain home online platform, accelerate the transformation of its real estate O2O."

It is reported that Shenzhen is one of the active second-hand housing transactions, real estate O2O start early development. In recent years, in the case of second-hand housing market environment deteriorated, Shenzhen second-hand housing intermediary half-breed original real estate, the United States, Shihua real estate and property four intermediaries have formed a "Shenzhen Intermediary Alliance", the Public "denounced" the port fee several times to upgrade the SouFun. After that, the real estate first to the transformation of real estate O2O, renamed as "Q Room Network", and brokers can get the second-hand Housing transactions Commission up to 85% of the highest percentage, was once peer ban.

The particularity of the Sino-Union property is that, in addition to the stronghold of Shenzhen, in the joint in Hunan, Hubei and other land also has business coverage, the chain of the platform tentacles can be extended to South China and Central. The chain has said it will expand the national territory in 2015 and plans to enter 8 new areas. And the news that the chain home in this year's plan to complete a total of more than 20 cooperation.

In addition to becoming more and more big, the chain of home is also constantly internet. Chain Home property in November last year officially renamed the Chain Home Network, and the business extended to Peer-to-peer financial markets. In addition, the chain home in February at the end of the online rental App, "Ding Ding Rent", played "free commission, landlord only 5 days Commission" slogan.

In the 2014, the Internet intermediary company love the house of housing can be said to be a black horse killed, the first in the housing market shouted "tenant-free, landlord half domestic helper", soon became the eldest tenant market in Shanghai, the recent Eyugi house has also killed into the second-hand housing market, the Commission reduced to 1% (Beijing second-hand Housing Trading Commission in general in 2.7%). 2015, we will witness the real estate market more slaughter.