Chain Home Real Estate first launched the "Real House" action

Real estate intermediary industry there are more serious false housing phenomenon, so that consumers abhor. Many irregular intermediary, in order to increase the opportunity to deal with the credibility of the enterprise and professional conduct in disregard of the use of false housing to attract consumers to visit the house, such as deceptive ultra-low prices, fictitious availability information, provide false pictures, manufacturing repetitive interference information and other tricks are common, seriously disturbing the second-hand house transaction order, 　　Also makes the entire intermediary industry thus suffers the prestige bottleneck question. In response to the problem of false availability, large well-known brand intermediary company chain Home Real Estate first launched the "Real House" action, called all brokers to issue real listings, and in the company to establish the inspection of false housing audit mechanism and the corresponding rewards and punishments mechanism, hold the authenticity of the relevant content training activities, etc.　　From a number of ways to eliminate the emergence of false houses, so as to avoid consumers to identify true and false housing and harassment, is committed to providing consumers with real, effective and high-quality listings. The real house of the chain refers to the real existence of houses at the same time the owner entrusted chain home sale of the house, chain Home released all the availability of information are committed to the real, effective, including from the store system to the chain Home online website and other cooperation plane, website and other channels released by all the listing information, require at least to achieve the following four points standard: 1, Listings to the real sale, physical existence, and owners commissioned; 2. Housing must be able to take a look, can be seen with the definition can be agreed with the owner of the time the actual survey availability, such as the owner of the time and customers can not match when the same type of community may take to see the same huxing; 3, the availability of basic information including huxing, area, orientation and other　　Provide real listings of pictures and huxing drawings, interior drawings for the housing real prospecting pictures, such as non-real exploration plans need to indicate the effect map and other related words. April 1, the implementation of the "real estate brokerage management measures" for China's first regulation of real estate brokerage behavior of the department, "method" for real estate agents eat the difference, the publication of false listings information, by improper means to recruit business and other acts made norms. Among them, related to the availability of authenticity norms, "method" 22nd clear, real estate brokerage agencies and the client signed housing sales, rental brokerage services contract, should look at the commissioned sale, rental of housing and housing ownership certificate, the identity of the principal and other relevant information, and should prepare a housing status statement. Subject to the written consent of the client, it may publish the corresponding listing information. Recently, the competent departments are issued "the release of housing must be approved in writing by the homeowner to ensure real availability" orders, rectification of the market in the false availability has become the focus of government supervision.　　At the same time, the chain home in the industry pioneered the "real House" action, a comprehensive fight against the false housing, in order to safeguard the legitimate interests of consumers, but also a powerful echo of the approach. The solution of second-hand housing transactions in the false housing problem is a long-term process, the need for a number of concerted efforts, not only the relevant government departments to strengthen policy guidance and supervision, but also the need for real estate intermediary enterprises to establish a sense of integrity, strengthen internal management and implement the responsibility for the authenticity of the house. Adhering to the "integrity-based" enterprisesIndustry culture, chain home has always attached great importance to the authenticity of the availability of housing and the problem, the special launch of the "real housing" action, but also want to pass their own benchmarking role, so that more of the same industry to act, to promote the integrity of the profession, enhance the credibility of the industry and social credibility, thereby promoting the industry more healthy and orderly development.