Chairman of Forte Group: Housing enterprises should adjust the price builders

According to Xinhua news agency, "under the new real estate policy, the housing enterprises to have sales, it must be builders, which is lower than the reluctant risk." Fanwei, chairman of Forte Group, said yesterday that "the market is very strong at the moment, and the housing companies need reasonable pricing to attract rigid demand." In the first half of the year, after the realization of rights and interests after the sale area of 328,000 square meters, sales amount of 4.01 billion yuan, compared with the same period of sales increase 66.3%.　　The newly released bulletin also shows that forte in June sales performance, the realization of rights and interests after the sales area of 60,500 square meters, sales amount of 751 million yuan, 21% and 24.8% respectively in May, year-on-year growth of 15.1% and 29.3% respectively.　　Fanwei said that in response to the new policy, to adhere to two points: first, the government's macro-control capacity and measures to hold confidence; the second is to adapt to the market, rapid sales, reasonable prices, unique products to attract rigid demand. After the introduction of the new policy of property market regulation in April, the sales strategy of "one strategy" was introduced, and the basic requirement was to ensure that the sales of the new disk within two weeks were more than 70% of the opening volume.　　The company Minhang's real estate "North Bridge" opened in May, the median price was significantly lower than market expectations, the day sold 90% listings. It is also reported that the second half of the sales of the project is mainly concentrated in two-tier cities, the new supply will have 800,000 square meters, "the second half will take measures to adjust prices, rapid delivery to ensure that in the market fluctuations with a stronger risk resistance."