Challenge App Store hand-travel distribution mechanism? Kamcord completed 7.1 million dollars

Hand tour recording and sharing community Kamcord announced the completion of the 7.1 million dollar a round of financing by the Silicon Valley, familiar with the Asian technology market, TransLink capital, and other participants include innovation workshops, Japan social gaming incubation platform Dena, Klab,xg Ventures, and M&y substituting. Prior to that, Kamcord had received 1.5 million-dollar seed-period financing from Andreessen Horowitz, Google Ventures, Tencent, and subsequent injections of $1 million from Tencent and innovation workshops.

Kamcord is a hand-recorded and shared community of 3 MIT graduates who provide game developers with a video recording and sharing SDK, and a PC-side community that uploads, watches and shares videos, and then launches the iOS app about two weeks ago.

Kamcord co-founder Aditya Rathnam (Adi) to 36 Krypton said that a round of financing will be mainly used in two areas: first, the promotion of game developers implanted Kamcord SDK, and improve the mobile gaming community Kamcord app features. It is worth mentioning that the introduction of this round of financing, Kamcord also want to accelerate the pace of expansion in the Asian market. Adi says Dena and Klab can offer advice from a game developer's point of view, and that the TransLink of capital in Asia can be used for their own purposes.

Not long ago, the Kamcord SDK added features to share to WeChat and line, before players could share a game with Facebook, Twitter,youtube, or email to friends. According to the latest data from Adi, more than 260 games have been implanted into the Kamcord SDK, players recorded 3 billion segments (2 billion in the middle of February this year), 5 million video games were shared, and in the past one months the player has already shared 1 million video games. On average, 1 videos are shared every 2 seconds.

In addition, Kamcord two weeks ago launched the Kamcord app, on the one hand in order to set up a mobile video to watch and share the community, the other side is also hope that Kamcord app can become a mobile game distribution platform. According to the use of Adi revealed by users, in the past two weeks, 30% of users in the application after watching the video of hand-click download game. At present, the function of Kamcord app is relatively simple, support watch hand tour video, download mobile games, and joined the "editorial Recommendation" (Staff Jubak) plate, the next step will be the user's personal pages, like, comments, etc. in the PC side of the community already have the features added to the app, will also support video and game search.

Prior to Adi said, the construction of hand-tour recording and sharing of community and into the international market is kamcord next two major points. In China, Japan, Korea Market test water, Adi is said: "In the game industry you will find that in the United States, we may also need to talk to the game developers why to implant the Kamcord SDK, but in China, Japan, South Korea, We went to find that a lot of game companies have spontaneously implanted the Kamcord SDK in their hands, and they are more concerned about what our Kamcord app will do next. ”

Adi to 36 Krypton revealed that Kamcord's "big Plan" is this: by promoting the Kamcord App, the Kamcord SDK in the hands of the implant, and then in turn to promote more hand enthusiasts download Kamcord App, which can form a virtuous circle, in this cycle , the number of hand tour video can continue to increase, the ultimate idea is, around the world 1 billion of hands to play home, to create a hand-travel video sharing and game distribution as one of the platform.

This is the same as Kamcord CEO Matt Zitzmann before speaking, Matt said: "Now the game distribution mechanism is very unreasonable, the app Store is also using text, comments, stars to introduce the game, but the game is dynamic, it is necessary to use the game video from the promotion." In 3-5 years, we want to build a shared community based on hand-video, instead of the APP store game distribution. ”

Now, the Kamcord team has a total of 14 people, of whom 10 are engineers, 1 are responsible for design, and 3 are responsible for business development. Adi to 36 Krypton said it planned to expand the team by one-fold by the end of the year, with half of the recruits being engineers and product managers, and recruiting and relocating business developers in the U.S., Europe and East Asia.