Challenge Zara and h&m! to create fine operation system

When it comes to traditional brands Zara, H&m, think cheap. And when it comes to Amoy brand, I think of Han's clothing, split Silk, the Mann, and so on. Recently, all kinds of rumors about Amoy brand are pouring in. The face of the traditional brand to attack, the electrical business environment disputes constantly, Amoy brand how to survive, in the end who can laugh to the end? For the start-up of a short period of four or five years Amoy brand, how to compete with the traditional enterprises? Refinement of operations to enhance the user experience for any brand, Strict quality control is the brand long-term survival and consumer favorite key. Han are the quality of the strict control as the most important, from the source of fabric testing began to strictly grasp the quality. Everyone knows that even a small negligence is likely to ambush a huge crisis for the company. Han has been deeply in the women's clothing market, as the first brand of Chinese Internet women's clothing, facing the net motive of the traditional brand, how to ensure the old users, and the mining of potential new users, while increasing the user experience, continue to maintain their own leading edge, this is the Korean clothing homes have to face the problem. "Korean clothing homes need to be continuously refined operation," said Chong, founder of the Korean clothing house. Refinement is not only the refinement of member management, but also the refinement of the procurement of goods, marketing and promotion of fine refinement, the user experience of fine refinement, the fine refinement of the operation of the website, the refinement of after-sales service, such as a series of work. "Usually we judge whether an Internet brand is 100% of the internet's genes is three core departments." The first department is the product development department, the second is the visual department, the third department is the market Operation department. Now the promotion of Korean clothing homes are basically all on the Internet. Operators usually have the knowledge to promote and will be proficient in the use of Internet promotion skills, refinement of the operation is gradually infiltrated into each link. With the establishment of the planning department, we also continuously optimize the operation of the operation of the details, so that the flow more smoothly. "The future of the Han group for the future of Han Du, Chong said:" I hope it will become an internet-based multi-brand group. But to build the Internet's Multi-Brand group or need to cooperate highly tacit cooperation, the first is it technology, the second is the supply chain, the third is warehousing, the forth part is the customer service system. "Internet companies are increasingly reliant on it technology. As far as the supply chain is concerned, there are 180 cooperative factories of different sizes in the South Korean clothing house, and the degree of cooperation is quite high, because our order is not only packed to these factories, but also with other orders to attract them. But the premise is that you want to ensure quality, guarantee delivery time, to ensure the price of products. For a clothing brand, inventory turnover is very important, even if there is a good profit, inventory turnover and sold out rate can not solve, survival is very difficult, so Chong operating ideas are constantly changing, including effective control of product supply chain, the establishment of circular feedback mechanism, data mining and so on. In warehousing, equipped with professional talent and software as a support. In addition, customer service system, 300 of people's customer service team, pre-salesAfter the sale of different standards to ensure the stability and professionalism of customer service personnel. "And for the Korean group of multi-brand operation, Chong said has completed the basic layout, Han Feng fast fashion women's hstyle, Han Feng ol fashion women's soneed, Han Feng fast fashion men's AMH, Han Feng fast fashion children's Minizaru, European and American wind fast fashion women's nibbuns, Oriental Retro Designer Brand element wisp Souline a total of 6 brands can support the development of the next 3 years, there are 3 seed brands have been set up for 5 years after the development of preparation. In these brands, both their own operation of the Internet brand, there is a joint venture with the designer brand, and South Korea's Internet brands are also approaching, ready to get China's proxy. "We are planning to go public in 2016 and the timetable is set." If the company is too big, the listing is meaningless, too small too. 2015, we probably can do 3 billion of the size, so, 2016, we feel it is time. "Chong said.