Challenges Lei, challenge millet, and many times the force is very

Challenges Lei, challenge millet, and many times Baidu Cloud ROM operating system of 100% chairman Xu Guoxiang, finally alongside the Baidu this "tree".

Yesterday, Baidu announced strategic investment Shenzhen Hundred Digital Technology Co., Ltd., become its largest strategic investors. This is the first time that Baidu will invest in the hardware terminal and layout the mobile ecology after spending 1.85 billion dollars to take 91 preemption of mobile portal.

The two sides did not disclose the amount of investment, but one industry personage said yesterday that Baidu's investment amount of about 50 million U.S. dollars.

"Baidu is not a small investment, but not 91 (1.85 billion U.S. dollars) more." Yesterday morning, Xu Guoxiang in the "First financial daily" reporter telephone interview, said, "at the business level, the company is a part of Baidu Mobile Internet business layout, will integrate the technical advantages of Baidu and Internet resources, in 100+ mobile phones, the hardware and software, channel integration strategy to do a good job." ”

But in fact, the cooperation between the two sides is not investment in shares, resources to complement such a simple, yesterday, the reporter was only informed that Baidu and is about to set up a company called "Hundred Easy".

In the new hundred Easy Company, Baidu Cloud Intelligent terminal Platform product name, business form unchanged, intellectual property and Baidu share, and 100% of the business layout will be adjusted for intelligent terminal Platform, business-to-business, mobile phone manufacturing three parts.

have been with each other for a long time

"This is a long overdue investment. "AI Media Consulting CEO Zhang said to reporters, in fact, in the investment in the company before, Baidu has long been with it" flirting. "

From the operating system Baidu Cloud ROM, to Baidu map, Baidu Network disk, Baidu mobile phone Assistant ... Since last year, Baidu's mobile products have been deeply implanted in 100% of mobile phones.

Xu Guoxiang also told reporters that last year 100% in the Internet mobile phone to explore the beginning, but with the in-depth cooperation with Baidu, the two sides feel a high degree of agreement, so from the level of business cooperation gradually into the capital level of discussion, until the second half of this year, Baidu determined to be the absolute strategic investment.

Xu Guoxiang, a veteran of the mobile phone circle, has publicly revealed that he has personally fenced the first "cool" mobile phone and the first "Huawei" 3G mobile phone, the former is the domestic research and development of the smartphone, the latter is the most domestic 3G mobile phones.

2006, Xu Guoxiang founded hundred Companies, by virtue of "small direct mode", has now become a mobile terminal field of "Dark Horse."

In short, the "Small direct supply model" is the Internet to the small and medium-sized cities throughout the country to provide a small batch of direct supply. This not only solves the small and medium cell phone store supply difficult problem, at the same time also because eliminates the layer agent link, reduces the circulation cost, by the most preferential price sells to the general consumer. The company's direct supply of retail terminal mobile phone prices can be at least 20% lower.

"Small direct supply is the basic business that we have cultivated for 7 years, and it is the channel mode of rebuilding with internet thinking." I think the future of the mobile phone industry will not be distribution of this link, all products are direct user-oriented. Xu Guoxiang to this newspaper reporter said.

Since last June, Xu Guoxiang turned his eyes to the internet phone, launched a 100+ personalized mobile phone, the phone was labeled "C2B Internet Phone" label, that is, according to user demand-oriented to determine the design and production of mobile phones. However, because it is the first time to try Internet handsets, 100% took a more cautious approach, the first batch of only 100,000. Xu Guoxiang revealed that the latest 100+ mobile phone in Beijing East pre-sale, in less than 1 minutes was robbed. "We also together with the Thunderbolt launched a special for the Thunderbolt members of the 100+ mobile phone, these are our Internet mobile phone on the continuous attempt." ”

And for the internet "Light Company" Baidu, the absolute 7 years of time to build the 3~6-level cities in the offline channel, perhaps the most important part of it. At present, the company owns nearly 70,000 offline stores, for more than 10,000 terminal retailers to provide one-stop terminal direct service, 2013 water is expected to reach 20 billion.

Complementary solution to mobile ecology

The "independent survival" may be a bit tough for the Chinese smartphone makers, which have put the hardware configuration and price wars to the extreme.

Zhang told reporters that at present, regardless of "genuine" or "cottage" mobile phone manufacturers, facing the same problem is the high-end price difficult to go, users do not buy, the low-end market has "China cool" downward pressure; it is expected that by the end of this year, smart phone manufacturers will be ushered in a big wave of adjustment. This is probably also 100% rely on Baidu this "tree" one of the reasons.

"With Baidu's technological advantages and Internet resources, we will go faster in the integration of Internet handsets, especially hardware, software and channels," he said. "For Baidu, we can make up for the short board of its hardware," Xu Guoxiang said. ”

Baidu has already acted in the field of mobile terminals. Baidu's World Congress in September 2011, Baidu's mobile operating system platform official debut, when Baidu hopes to use easy platform, like Google Android, from the upstream to take the mobile internet "throat."

But the spread of this deeply customizable Android platform is not as satisfactory. Baidu has with Changhong, Dell cooperation built-in Baidu easy platform mobile phone, its user response is flat, the market sales situation is not ideal. At that time, in addition to the Baidu has easy platform, and does not have their own hardware to support the operating system to form a closed loop.

A Baidu insider told reporters, strategic investment is the company, will strengthen Baidu Cloud intelligent terminal Platform and hardware manufacturers of the depth of integration, play the technology advantages of Baidu Cloud and absolute hardware and channel advantages, improve the mobile cloud ecology.

"And the most important is to build a better Internet sales channels, but the beginning of the need for more capital investment, Baidu strategic investment has undoubtedly met this demand." "Yanhui, Secretary general of the Mobile China Alliance, told reporters.

"There should be no disruptive changes to the original mobile phone industry," he said. "Yanhui told reporters," Just like millet, pure electric business model, bypassing operators, the state, but did not destroy the industry, but found a new position; 100% Also, even if the future success, but also affect the traditional state, the provincial model, the position of the carrier channel is difficult to waver. In the long run, if you can fully account for 10% of the market share, even if successful. ”