Chandonghai: Grand games start from scratch with entrepreneurial mentality to do hand tour

News and Technology May 7-8th, the fifth session of the Global Mobile Internet Conference (gmic 2013) held in Beijing, its theme is "http://www.aliyun.com/zixun/aggregation/18826.html" > Redefine mobile Interconnection , Gmic 2013 will lead the world to think about the real value of mobile internet and give it a new understanding. At the meeting, Shanda game President Chandonghai was invited to receive the news and technology interview.

Chandonghai said in an interview that Shanda is a giant in the traditional gaming industry, but has turned mobile gaming into a core business since last year. And, before the grand games are the domestic game market share as the core, and this is the first time in mobile games we start from overseas.

[VIDEO] Chandonghai: Grand Game hand Tour launched from overseas

In response to the current differences between China and overseas markets, Chandonghai expressed his two points of view, he said the main difference lies in the use of mobile Internet environment and market channels. He said, first, the overseas cost is a monthly system, you can surf the Internet, query, download, watch video, regardless of the flow of the situation, this is very different use habits. When we do mobile phone games, suddenly the user said traffic is not good, then it went home to forget. So, it's a lot of different habits for a user.

Second, the overseas operating market is relatively simple, Google Play and the App Store is two major markets, users can download and use these two markets, but in China can see many, Tencent also has a market, as if all companies have a market. Last time I counted, I want to build a market in China may have to build 50, 60 to do, this is a completely different environment. Developers have 10-15 people, to build 50 platforms. So, I think it is very different in the market competition and operation mode.

In addition, Chandonghai also admits that Shanda games in the traditional PC network is a giant, but in the hands of the field we are also starting from the zero innovation, this is our current idea, we are now starting to do entrepreneurial spirit.

The following is a transcript of the interview:

News and science and technology: everyone dispatch friends good! At the 2013 Global Mobile Internet Conference, we are very honored to invite the President of the Grand game, Mr. Chandonghai, please Chan and everyone to say hello!

Chandonghai: Hello!

News Technology: Money Total, this time we share the subject is what?

Chandonghai: The theme of sharing is the grand game in mobile Internet some overseas experience and after some of our plans.

News and science and technology: Speaking of Grand games, we think that mainly in the PC end more, mobile end of the layout is how the development of the situation?

Chandonghai: Today I hear too much that we are a traditional industry, and in the last year I have never heard of a grand game is a traditional industry. Shanda in the traditional gaming industry is a giant, our group should be earlier, and our game is starting last year to turn mobile games into a core future business.

From the grand game point of view, it should be the first time from overseas start. Because before the grand games are the domestic game market share as the core, this is the first time we start from overseas.

News technology: That is based on what aspects of consideration?

Chandonghai: Because the whole mobile Internet environment is different, the penetration rate of 3G or smartphone in overseas countries like South Korea has reached 90% penetration rate, which is very high penetration rate. They are used to 3G usage, in China Many users like to download things in the case of Wi-Fi, rarely used in Korea, because China is not a monthly system model, in Korea and other countries are mainly monthly subscription mode. Therefore, the domestic environment and foreign environment is not the same, relatively simple compared to overseas, because only two markets, an App store, a Google Play.

News technology: If we put the strength in overseas markets, will not cool domestic users?

Chandonghai: Not to put all the resources overseas, but the first release from overseas first, because before the grand all from the domestic first issued to overseas, this time we are first to do overseas, and then enter the country. Because we find that hand travel is global, its content is very light, it is fast to reach the world and global, this is a very important issue of the success of the key. From this point of view, we first set up the channels from overseas, and then enter the country, the domestic and foreign to connect, this is grand this year very different approach.

News technology: So far we have launched a number of hand tour?

Chandonghai: We launched four tours overseas, and launched two to three tours in China. Before we also accumulated experience, there are failures, did not get very good results. In Korea last year we launched the "Million King Arthur" hand tour, in Korea directly took the first, now is the first, the App Store ranked first, all types ranked first, in Google Play ranked third, this is in Korea. After two months, we also in Taiwan through our branch issued million King Arthur, in Taiwan also get the top three and Google Play three, very good performance.