Changchun Buy enough music website Diagnostic report Network Marketing effect test

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Remember last year when I saw an article about "Changchun to buy enough music with the City Online Mall site Diagnostics" report, inside with tool system testing and evaluation of the website, thanks to the author of the purchase enough music site attention, but also thank the author for us to share and summed up some of the actual combat experience, this time I combined the last diagnostic report, Share some of the experience I've accumulated in my actual work.

A site overview

Buy enough Le Air Mall, built on February 27, 2008. is the network mall and physical supermarkets (buy enough music chain convenience stores) fully integrated with the new business model of the founder. Jilin Province is the first one to have the business license of the Internet shopping website. China Electronic Commerce Association Certification National Excellent Integrity online store. Government focused on supporting it enterprises. The first in the province to introduce the "online shopping, with the city delivery, delivery," the advanced trading concept. Established Changchun first university E-commerce internship base, Northeast special E-commerce Internship base.

Buy enough music site is the first city in Jilin Province shopping site, the first time in Jilin Province, the introduction of the "online shopping, free delivery in the city, cod" advanced trading concept. Buy enough music to create the theme is based on the people's lives, build rich resources, high credibility, practical information platform. Through the Internet, for people living in fast-paced cities to provide clothing, food, housing, line, use, play, emotion, education, occupation and so on with people's lives closely related, convenient and quick personal service, the people's livelihood needs of the social interests in the first place, adhere to people-oriented, serve the people, benefit the people, advocating personalized service, diversity and humanity, Continuously meet the people's growing material and cultural needs! Buy enough music to focus on the management of farmers in Jilin Province, household necessities, home appliances, it and other products of businesses and consumers to provide efficient, reliable trading platform, is committed to making the purchase of music to become the people of Jilin Province's favorite online shopping platform! Become a full range, Low price, perfect after-sale, convenient, high integrity shopping website! Become an important part of people's home life in Jilin Province, people can not leave the shopping site. Buy enough air shopping mall mainly engaged in: men and women clothing, accessories, children's clothes, mother and child pregnant treasure, footwear, flower cakes, jewelry gifts, bags, cosmetics, washing supplies, bedding home, household necessities, agricultural food and so on.

Overall, the main color of the site to pink, the comparison can cause visual contrast, can quickly attract customers, the structure of the site is clear, the main body divided into three parts, that is, the upper part of the main categories of merchandise navigation bar, the left and right for the commodity information display bar, update the content faster The main category of the site under the navigation bar has a piece of the latest popular merchandise display area, the area can quickly attract viewers eyes, so that visitors to the mall's products to generate more interest. It is also more in line with the Chinese custom of browsing the web.

New quick navigation is added to the main category navigation bar. Covers the site of the first 3 levels of directory, so that consumers can see all the categories of the site directory, played a very good role in navigation, the most important thing is to play the role of the site map, search engine on the site map is very friendly, This page can be submitted to the major search engine landing intersection, the search engine will quickly crawl to grab the page, then the spider program will follow the level of the first level to crawl our web site to achieve a multiplier effect of each page. But there is a small deficiency is that the rapid navigation under the classification of too many, typesetting is not standardized, will give viewers a very messy feeling, can not quickly find themselves want to browse the directory.

A 50 percent snapped up section on the right of the pop goods display area The introduction of two of 50 percent products per day for consumers to buy, is a good promotional strategy, the product is very attractive, can stimulate consumer desire to buy, the picture below the purchase of the notice, click to enable consumers to see the site in advance of the latest arrangements for snapping goods, Consumers can be targeted to arrange the time, choose their own want to buy goods. But this column has a fatal flaw, column below the activity rules, click to jump to the new page unexpectedly does not have the relevant content, this not only blows to understand this column consumer's enthusiasm, also reduces the website authority and the profession.

Most of the front page of the site are promotional and hot products, although there are many pictures, but does not affect the speed of access, in line with the business model of the site, can be the first time to attract and promote consumers to buy goods. The left side of the Information Bar added FAQ (FAQ) and updated website related information content, you can solve the problem of consumer shopping in the first time and the company's website understanding.

The shopping function and service function of the net City are perfect, consumers can not register directly to buy goods, registered to buy Lottery rewards, trading payment methods complete, Support Online banking, Alipay, shopping cards, delivery payment, and other payment methods, the city can be free shipping door-to-door, shopping flow clear, The FAQ has a detailed graphic process for shopping and a guide to the use of shopping cards. The station has the instant communication function, the consumer buys the question to be possible directly consults the customer service.

For the regional shopping site, the type of goods is very complete, the update frequency is faster, the construction of information flow is much better than last year. Site search function is not strong enough, to enter a search keyword often search results will be found only a small number of goods, cut does not support multiple keyword queries, it requires the browser to specify the type of search products to get a more detailed search results. Insufficient support for fuzzy query and search.

Two Web site diagnostics path

Buy enough music page layout and the overall structure of the site to do better, so the analysis of the site is mainly through search engine optimization, online services, website promotion and customer relationship management level. These diagnostics help the Web site find the pros and cons to optimize the site.

1, the site Alexa ranking

2, the major search engines are included in the situation

3, keyword density

4, the website PR value

5, the website reaction speed test

1, the site Alexa ranking

One-month average rating: 3925565 ranking trends: 588,463 monthly averages: 2582404

Alexa rankings from the site to see, buy enough music specific information is not very full, can not see the specific rankings, but you can see that the trend of change in the rankings has significantly improved, compared with the last year has a very big progress. Ranking has reached the highest since the establishment of the station.

2, the major search engines are included in the situation

Let's take a look at the keyword part of buying enough music this year

< title> shopping mall Changchun Online shopping </title>

< meta name= "keywords" content= "Changchun online shopping, Changchun shopping site, Changchun Northeast specialty Monopoly, Changchun Group purchase network, enough to buy music, buy music, enough music, Gogole, Changchun online order flowers, Changchun online cake" >

< meta name= "description" content= "buy enough le Air shopping mall Changchun Online shopping, Changchun buy enough Music Technology Co., Ltd., Changchun Online shopping, Changchun shopping website, Changchun Northeast specialty Monopoly, Changchun Group purchase network, enough to buy music, buy music, enough music, Gogole, Changchun online order flowers, Changchun online cake ">

Last year

< title> Changchun Online shopping, Changchun shopping website, Changchun Northeast specialty Monopoly, Changchun Group buy net, enough to buy music, buy music, enough music, Gogole, Changchun online order flowers, Changchun online cake "</title>

< meta name= "keywords" content= "Changchun online shopping, Changchun shopping site, Changchun Northeast specialty Monopoly, Changchun Group purchase network, enough to buy music, buy music, enough music, Gogole, Changchun online order flowers, Changchun online cake" >

< meta name= "description" content= "buy enough le Air shopping mall Changchun Online shopping, Changchun buy enough Music Technology Co., Ltd., Changchun Online shopping, Changchun shopping website, Changchun Northeast specialty Monopoly, Changchun Group purchase network, enough to buy music, buy music, enough music, Gogole, Changchun online order flowers, Changchun online cake ">

From the title of the home page, keywords (keyword part), description (description part) to analyze the title of last year, keywords, description part of the content are the same, it is easy to be the search engine to determine the cheat, recruit to the search engine blocked , but also not conducive to the optimization of the site itself.

This year, the title of the music has a very big change, due to buy enough music these keywords in the major categories of search engines have occupied a certain position, so the title does not need to be excessive optimization, this year's title is more concise and highlighted the core of the key words part.

The description part of buying enough music has not changed in the past two years, and this is not good. The site's keyword description should be used in plain language, as much as possible to contain keywords, important keywords need to appear several times, but can not simply repeat the keyword, the statement must conform to the rules of grammar. In short, the description is to the site itself to do a simple introduction and publicity, to conform to the rules of grammar. Rather than keywords, take the keywords approach, which is unfriendly to the search engine performance.

At all levels of classification pages and product pages after optimization compared to last year, there is a very big progress, daily search through the product will bring a lot of traffic to buy enough music. The site itself updated very quickly, Baidu and Google daily included in the speed is also relatively fast, but recently because of the major search engine search rules of the adjustment, in recent times has been greatly affected.

From the above content is not difficult to see, buy enough music website Core keywords are mainly around buying enough music and Changchun online shopping, relative to online shopping as the core keyword, regional advantage is obvious, compared to last year, Changchun online shopping This part of the Core keyword competition to strengthen, and buy enough music core keywords also did not reflect travel opposite sex, Leading to the rankings is not particularly understood, and this has yet to be strengthened.

Buy enough music for the core key words, and last year compared to have a very big progress, basically and buy enough music related words in the major search engines will be ranked ahead.

3, keyword density

First of all, simple explanation of keyword density, keyword density (Keyword density) and keyword frequency (Keyword Frequency) is the same concept, used to measure the total number of keywords on the Web page and the proportion of other text, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keyword occurrence, then the greater the density of keywords. As a simple example, if a Web page has 100 words, and the keyword appears 5 times, you can say that the keyword density is 5%.

Do the test.

Page Total 6,039 valid characters

That is: about 3,479 characters, about 579 English characters, about 1012 digits, about 969 symbols

This page contains a number of hyperlinks: 613, internal connection: 271, external connection: 342

You can see that the number of links than last year increased by 100, and external links increased significantly, from last year's 14 to 342, indicating that the site in this year's time to promote the progress is obvious. But overall, the number of links is still too small.

This page contains keywords [buy enough music] The number of occurrences are: 13, the keyword density is approximately: 2%

This page contains keywords [Changchun online shopping] The number of occurrences is: 1, the keyword density is approximately: 1%

This page contains keywords [online shopping] The number of occurrences is: 1, the keyword density is approximately: 1%

This page contains keywords [Changchun] The occurrence number is: 14, the keyword density is approximately: 1%

This page contains keywords [food] The number of occurrences is: 18, the keyword density is approximately: 2%

Can see that the keyword in addition to buy enough music density of 2%, other core keywords are not up to standard, the average keyword density is lower, should be targeted to improve the density of core keywords, enhance the core keyword competitiveness.

4, the website PR value

What is PageRank (page level)

The PR value is all called Pagerank,pagerank (page level) is a way for Google to evaluate the importance of a Web page. After blending all the other factors, such as the title tag and the keywords logo, Google adjusts the results by PageRank to make those more "important" pages more relevant in search results, improving the relevance and quality of search results.

PR value up to 10, the general PR value of 4, even if it is a good site.

Test results

From the results, the major search engines included in the situation is still more ideal, although the PR value is low, but considering the purchase of music recently this period of time Google did not update and buy enough music recent progress, PR value is still very hopeful to reach 4, but also need to continue efforts.

5 website reaction Speed test

Test result: Reaction time is 110MS

The results from the above can be seen that the purchase of music is good, and not because of the use of a large number of pictures to affect the speed of Web site access. One is because the purchase of music itself has a good server, on the other hand because the site layout optimization to do better.

Iii. other aspects of the website

1, from the structure of the directory, the URL of the level of the most deeply three, do a very professional very reasonable.

2, from the page file, although the site has a large number of pictures, but try to do a static, I think that the commercial site less use of pictures is impossible, without affecting the speed of the situation to do is already very good.

3, the site's domain name diagnostics, in general, in line with the design principle of domain name, but made a mistake, is the domain name used in a conjunction-, this will give consumers access to the site to bring obstacles, marketing visits. But the domain name without the conjunctions is not possible, because it is too similar to Google, Google will not allow such a domain name exists, which is actually a similar strategy.

4, from the service point of view, buy enough music service is relatively good, there are FAQs, instant messaging system, but there is a disadvantage is that its FAQ function is not very perfect, the answer to the problem is too little, can not provide more help to consumers.

5, authoritative evaluation, comprehensive look at buying enough music to reflect the authority of the site, but there are some deficiencies. The copyright part of the website has too little information to affect the authority of the website.

6, the promotion aspect, buys the sufficient music website to promote relatively few in the network, this aspect should strengthen.

Finally do a summary

I diagnosed the site is Jilin Changchun buy enough Music City Online mall, with the city shopping site, the construction of the site is very professional, the product is also constantly improving, service concept leading in the province of the industry to achieve a clear lead in the enterprise, compared to last year has made great progress, but still exposed a lot of problems, need further efforts.

Finally, I hope that you can always pay attention to buy enough music site, to mention valuable advice, to witness the growth of the purchase of music enough. We will continue to strive to bring you a better shopping experience and services. This article by the www.gogo-le.com webmaster feeds!