Change 4: Chinese native hard implants

In late June, "Transformers 4: Extinction" with a group of car landed in China, go hand in hand with the World Cup. Although humans can not stop the World Cup, but "change 4" or suck a lot of gold, the premiere is a ticket is hard to find.

In order to seek this vote, the author waited three full days, or picked up a Tuesday afternoon in order to see the "change 4" true face. In addition to the exciting scenes of fighting, the frequent appearance of Chinese brands in the entire video left a deep impression on the audience.

Tuck together eating and drinking line implants without limits

In recent years, the development of Chinese movies has become increasingly smooth, the box office market is rising. It seems a casual video, as long as the marketing done well, can get a good box office results. Foreign movies are tasted the sweetness of the Chinese market to force the case, the film box office performance is hit a record high. Like other industries, after tasted the sweetness in the Chinese market, foreign manufacturers are also paying more and more attention to the Chinese market, paying more and more attention to Chinese audiences and increasingly implanting Chinese elements in the films.

More, not only lies in the brand, but also in the industry. The car will not say, what other milk ah, ah bank, real estate ah, liquor, ah, and even the duck neck are on, eat live together. Not only the brand manufacturers, a lot of people implanted ah, all kinds of soy sauce, gloves, as well as passers-by B and C Ding. End planting people, the King can not lack ah, nest, waistline what, and finally fell on the streets of Hong Kong. I do not think of a movie for a moment, I still think this is a large area in Hong Kong, too Chinese taste.

So implanted effect geometry?

Although the pre-viewing probably know a lot of domestic brands implanted, to really watch the movie at the scene, see so many domestic brands, or will find it very interesting, but this world-renowned Hollywood blockbuster. Especially when so many domestic brands together, it seems more topic, more communication. But personally, the whole movie down, remember that the domestic brands will be two or three, and others are also after the event online to know. Most brands are implanted too short, and implanted more subtle, it is difficult for the audience to remember.

On the contrary, implanted in a relatively jerky bank and milk brand is actually more prominent, impressive. In the big desert, manipulating robots to display Chinese ID bank ATM withdrawals, too funny. I can not help but ask Joyce, your robot can recognize Chinese? Moreover, KSI boss fled to a roof in Hong Kong, easily copy a box of homemade milk from a refrigerator, this scene there is a Walking in the garbage dump smoothly pick up a box of milk as the visual sense. Yu Tuo feel that here a poor duck neck.

I do not know if the two brands specifically require the film maker so implanted, although impressive, but also a bit funny. From the movie inside, most domestic brands are not too successful implantation, failed to let the audience remember, only rely on the film to make up for the work.

Implanted outside the film

As early as the movie release, there are rumors that 360 also participate in "change 4" implanted advertising cooperation, and more in-depth cooperation. Earlier, there was also a related video outflow, saying that 360 is the only "change 4" security partner. However, Yu Tuo in the viewing process, did not find any trace of 360.

In the 6.21 "Transformers 4" Shanghai premiere celebration, the 360 ​​is the only designated security partner Transformers 4, and change four 360 exclusive custom "Earth Safety First" video at the premiere celebration of the finale play! Since the 23rd, 360 has vigorously launched the "change 4" ads, daytime Focus ads in Beijing, Shanghai, Guangzhou, three offices in the daily broadcast frequency of 90 times. The commercials were made by a CCTV movie channel editor who changed 4 in China.

The author is still more puzzled, the early sound so big, how not in the film yet. Later, after many inquiries that because of some circumstances, 360 failed to be implanted into the "change 4" positive, but "change 4" highlights the image of the Earth Guardian, 360 brand image is a security guard, Paramount recognized 360 The brand image and change 4 image match. 360 as the only "change 4" designated security partners, is authorized to use "Transformers 4" related brands, images, LOGO marketing activities. In other words, 360 did not spend a big bargain, tied with "change 4" to do marketing.

For 360, the film failed to implant some regret. However, 360 take a more clever way to replace advertising advertising marketing effect, the "change 4" firmly tied with the 360, the occasion of the marketing gain a lot.

After all, film brand implants still have to scruples the audience feel it is unlikely to give a lot of brand large-format lens. Therefore, the implantation, more depends on the brand to do the work outside the film, to a few seconds to maximize the value of the brand implant. Although the ad implanted people want to chitchat, but I still want to say, "change 5" Shashi time to come?