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Do the site before the best title or keyword dead, do not light the changes, or light off the rankings, heavy is k, the Internet has a lot of keyword query tools, Baidu Index is a good choice.
There are a lot of skills to choose the target keyword, first of all, to analyze his popularity and the number of its sites, like those more popular words, such as weight loss, breast, and so on, general personal webmaster very difficult to do, unless it is a team or highly skilled people or the use of cheating methods (here is not detailed, you can search on the internet, a lot of) , determine the good target keyword, according to the target keyword to determine the long tail keyword.
The site formed a certain scale, found that the site title or keyword is not ideal, want to change, but also afraid of the site is down the right or be k, how to do it, in fact, it is not can not be changed, but the middle is also a technical content.
1, if it is a large-scale change, do not rush to change the end of a one-time, this is very dangerous, first of all modify the home code, and then continue to modify other internal pages. For the first page title, Keywords (keywords) and description label (description) changes, it is best to change to and the original not too big phrase, if a few target keywords (generally 3 keywords) and site title change once and the original set of completely different words, The likelihood of being k will be greatly increased.
2, if the first page has the window of the bullet to remove the window, the window for the search engine is not very friendly. Temporarily removed, to be included after normal, plus also not late.
3, the homepage updates, the page not too long also not too short, in order to meet the best standards, the useless dead links are removed to increase the search engine and user friendliness.
4, the home page JS call can not use too much, preferably not more than 8, and now a lot of web site to see the source code has a lot of JS calls, this is the wrong approach, it is best to use the engine-friendly code. The home page also does not appear on the internet banned vocabulary, this is very important.
5, change the good website, if 2 weeks do not reflect, can submit the website to the engine, (but not too frequent submission), while paying attention to the site's updates and maintenance, the site's update is not in quantity, but in quality. In addition to increase the chain, and website theme-related website Exchange friends.
Recently I browsed a lot of websites, found that many footers do not have Sitemap, for the importance of the site map, I think I do not need to say that we all know it, the role of the site map is pivotal, if they do not do, the web has a good site generation tools, to generate a is, there is always better than no strong, plus about us, Privacy Policy, etc., will make users look like this site more professional, increase the friendliness of users.
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