Change the concept, repair the digital shun net technology again war gem

Weakening the concept of Internet cafes, repackaging the "Web entertainment Platform", carefully dressed data, shun net again beach gem. June 21, the China Securities Regulatory Commission issued a notice, the GEM Issue audit committee scheduled to be held on June 25, 2010 in 2010, the 38th Board of the Gem Issue Audit Committee work Conference, Audit Hangzhou Shun Network Technology Co., Ltd. (first, hereinafter referred to as "Shun net technology"　　　　and Sichuan gifted Machine Industrial Co., Ltd. (first) two companies. For China's controversial internet café industry, the provision of Internet cafes game management software Shun network technology is particularly noteworthy.　　　　This is the second sprint of technology, according to an informed investment banker. According to the person, prior to the network technology application for GEM listing failed to pass, the main reason is the audit department is concerned about such a company to provide game management software for Internet cafes if the successful listing may cause adverse social impact, because the community (especially parents) on the online games and lured more minors to play online games venues- The Internet café industry has been poorly rated.　　　　From this network technology submitted by the prospectus (report) Look, shun network technology has been the concept of "packaging"-the Internet entertainment platform. But careful study you also found that the essence of the company has not fundamentally changed, its main products are still online games management software "network-dimensional Master", the main source of revenue or game manufacturers put ads. In addition, shun net technology also exists to whitewash market occupancy data of the mishap. According to a number of industry insiders said, shun nets now focus on the expansion of the network is still a joint operating income. Its personal client market-oriented PC preservation Box project is still difficult to form a climate, the future is difficult.　　　　Of course, the back of the network to support the Taiwan blood transfusion are well-known investment institutions and large companies IDG, Sequoia Capital and Baidu. A good company, but the data have moisture shun net technology in its prospectus said, "according to Analysys International statistics, by the end of 2009, the company's network-dimensional master products have been successfully applied in China more than 80,000 internet cafes, covering more than 5 million Internet cafes terminals and more than 5,000 million netizens, the market share of 47.6%. "The anonymous senior industry insiders believe that shun net technology to occupy more than 80,000 internet cafes data have moisture," divided by two may be the real data.　　　　The person reminded the entrepreneur reporter that the report, published in early 2010, was marked by an apparent bias. If the market holds data on water, will the revenue data of shun net technology be questionable? Because according to the prospectus of shun net technology, Shun net technology 2009 revenue is divided into 3 large chunks: the sale of software (mainly network-dimensional master) Revenue (11.83 million yuan), Internet value-added services revenue (mainly to help Google and Baidu diversion volume to obtain revenue, about 23.21 million yuan), network advertising and promotion (about 48.68 million yuan). Obviously these three business revenues are closely related to the installed capacity of the network master, especially the Internet value-added services revenue and network promotion revenue, to persuade Baidu,Google and the major online operators to cooperate with it, shun network technology is the "network-dimensional master" market data. However, industry insiders also said that the network technology started earlier, so "network-dimensional master" in the market share is still very high, is a few types of Internet cafes application software-billing software, internet cafes theater software and online management software market leader.　　　　And its nearly three years of revenue data (2007 4.4641 million, 2008 35.3554 million Yuan, 2009 83.7187 million yuan) or the majority of the industry recognized. "2007 Shun network technology is mainly relying on the sale of network-dimensional master software to obtain revenue, 2008 through the help of Baidu, Google diversion volume revenue growth very quickly, 2009 in the (network) advertising on the force."　　　　Said a beijing-based insider. "Shun net is actually a very good company." 2009, they announced that there are 80 million yuan in advertising revenue, we have through a variety of channels to estimate, think it is more reliable.　　　　"An entrepreneur in Guangdong, who also runs the Internet Café management software, says to the entrepreneur."　　　　Weak growth in the future? Shun net technology from the prospectus that the net technology in the past three years of growth is very fast, the main business income annual composite growth rate of 333.06%. However, industry insiders believe that the future performance of shun network technology growth is likely to be difficult to continue. This judgment is mainly based on the following reasons: 1. Shun net technology "network-dimensional master" in the Internet café share has reached the ceiling.　　　　Due to the fierce competition around the internet cafes, the same area adjacent to the Internet cafes to reflect their differences, the general will not be installed at the same time the same game management software service provider products, which means that shun network technology to expand market share will be more difficult. 2. Due to see shun network technology through the sale of "network-dimensional master" can obtain up to 90% of gross profit margin, therefore, there are new companies to enter the online gaming management software market, the competition model is software free, and even paid to the Internet Café channel merchants (each installed a computer, pay the Internet Café 1 yuan); 3. As the number of competitors increased, The share of business and internet cafes is soaring rapidly, and this is very similar to the way television companies collectively raise their advertising quotes following the international listing of Acorn. "Shun net technology ' network-dimensional master ' if continue to charge, then its market share must decline, if shun network technology to increase the proportion of partners, now looks very ' beautiful ' financial data will become difficult to see."　　　　　　Industry insiders say. According to another insider, several of China's powerful online games manufacturers are interested in the recent Internet cafes online management software industry to master the initiative to promote online games.　　　　This is definitely not good news for shun net technology. According to the "entrepreneur" reporter understand, with the relevant state departments of Internet cafes supervision and strict (for example, starting from the beginning of this year, the public security departments in all parts of the internet cafes have to brush the identity card rules, the Internet café business caused veryThe impact of low computer prices on the rapid rise in the PC ownership rate, the Internet café business has been less than a year. "And the" rape "of the Internet café more and more enterprises. "Many companies are looking to exploit this difficult industry, which is tantamount to" killing the goose, "insiders say.　　　　The uncertainty of the future of Internet café industry is also an important variable to keep the high growth of technology.　　　　Into the personal client, there is courage, but the prospect of uncertainty shun net technology prospectus shows, shun net technology this plan to raise 206.09 million yuan in funds, a very important to the personal client market for PC Preservation Box Project, reached 55.07 million yuan. Compared to isolated internet cafes, this is indeed a broad market prospects of the blue sea, but this is suitable for shun network survival environment? Industry insiders expressed concern: "for Internet cafes to provide online games management software and for individuals to provide client software is completely different." "The users of Internet cafes have been accustomed to being" raped "-without the option of using software installed on Internet café computers-but individual users have a lot of autonomy," it requires different experiences.　　　　"The person thinks that if the network wants to make a difference in the personal client market, it needs to build a different team." More importantly, in the personal client market, has entrenched a lot of giants--360, Thunder, Storm audio and video, etc., the competition is far from the Internet café industry, shun network technology to compete with these leaders, there is no advantage to say.