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A few days ago in Admin5 contributed an article, called "Change the role: You are still in the network to register to earn money task?", then someone actually found my QQ and then asked some questions about the promotion of details. In fact, many times the effect of promotion is not good, is not suitable for promotional means. Today to provide you with a train of thought, how to optimize their promotional methods.
The flaw of Tracy's Law and general promotion method
At first I didn't know what Tracy's law was, according to old habits, Baidu search for a moment, Baidu Encyclopedia gives the explanation is such-"Tracy's Law" means: "The difficulty of any work and the number of steps to perform is proportional to the square: for example, the completion of a job has 3 steps, then the difficulty of this work is 9, While there are 5 steps to complete another job, the difficulty of this task is 25, so you must simplify the workflow. "
If we recall the general way of promotion, we find that they are performing too many steps. To the forum and stick for example, the common way is to promote the forum and paste post posted links to attract users to click Register. There are at least two drawbacks:
First, if the user is interested in clicking on the link, they leave the forum or post bar, so he does not have a top sticker, if the user is not interested, he will not top. In this way, no one to post, posts will sink, reading will fall ... Even more frightening is that the link with the post is the owner of the Thorn Thorn, it is difficult to escape the fate of being deleted.
Second, there are too many steps to perform. We assume that in Baidu posted a popular paste post, a user saw, clicked, also registered. In this process, at least the following steps occurred: 1, the user saw this post; 2, the user clicked on the left link into the registration page, 3, the user to judge the credibility and value of resources, 4, the user completed registration. In this process, there are at least 4 steps, according to Tracy's law, the difficulty is 16. As long as users hesitate at any one point, it is possible to lead to failure. Therefore, you must lower the execution steps.
Methods of optimizing the promotion steps with Tracy's law
In order to overcome the above mentioned defects, we need to do: 1, the user top paste, 2, reduce the steps. The predecessor I knew was doing this (he had allowed me to publish his methods because he said someone had already started doing so):
First find the target crowd of the gathering place, especially the forum bar and QQ group. We introduce the forum as an example.
What do you mean the target crowd? For example, we operate for a long time 10 members to promote the project, because the benefits of a long time is mainly to do to save money rebate business, so we are looking for the target group is the Secretary of the Forum (they often book tickets), Women's Forum (women are the main shopping), reading class forum ( When excellent book rebates are attractive to them) ... And so on, for each category can be dug out a lot of forums. Of course, go to paste and QQ group can also find a lot of target crowd to come. Summed up, is based on the project behind the specific business, to find business audiences, and then according to the audience to find a place to gather. The advantage is that the success rate is higher because the pertinence is enhanced.
After finding the target crowd, it is posting. For example, we have found a forum where people who buy books often appear, want to use "when the outstanding shopping rebate" gimmick to promote, you can find a suitable forum post, to the effect of finding a VIP member can be as an outstanding VIP member in accordance with the price of a book to buy the method, do not dare to enjoy, share to everyone, has been written as a tutorial, Want to leave the email or QQ number free of charge. Find more than 10 such forums, all send a similar post, after a period of time back to collect e-mail and QQ number. Give them the promotion of information on it (to a friend of the tone to send, how to write do not have to teach it ~).
Analysis: This method has a lot of advantages, compared to the General forum promotion, because the use of the method to encourage users to paste, the post is not easy to sink, because there is no link, and is free to give, moderators generally will not start;
This is the use of Tracy's law to promote the CPA registration method of making money. Summed up, is "to reduce the implementation of steps" + "to find the target group," the combination of ideas. Thank you for guiding my predecessors, but also wish you can make more money in your project.
The author of this paper is an independent entrepreneur (http://www.philosophyer.info/). Welcome to add QQ1553902097 Exchange