Changhong: Taking the lead in digging Jinda data

Hidden in television, air-conditioning, refrigerators and many other home appliances products behind the huge user consumption and use habits and other data and information, in the internet age is becoming home appliances enterprises to dig Jinda data business of the biggest chips. Recently, "China Enterprise newspaper" reporter from the Sichuan mianyang municipal government, IBM, Changhong Group, Evans Hisoft Quartet, "Mianyang IBM Large Data Analysis Competitiveness Center" news conference, in the Mianyang government's resource integration, to Changhong group for the commercial operation of Enterprises, Evans Hisoft is responsible for the full implementation of software services, IBM Greater China's first "large data analysis solution as the core" of the research and development, operations and Practice Center officially landed in Mianyang, which will be the first to open Changhong in the internet era to dig gold home appliances large data opportunities path. As China's home appliance industry, the first successful implementation of "large data commercial layout and operation" of enterprises, Changhong Group spokesman Liu Haizhong said, "Changhong will take advantage of IBM's large data and analysis capabilities and Evans Hisoft software service capabilities, in the distribution of home internet based on the development of intelligent communities and intelligent cities related to project solution Building, Realize the transition from terminal manufacturer to ' terminal + data application ' service provider. Muchayan, general manager of IBM Greater China Business analysis, said, "Large data analysis is IBM this year's business and strategy, one of the four major forces, Mianyang IBM Large Data Analysis Competitiveness Center, will take the lead for Changhong in the Internet era to find large data successful commercialization of the path, so that the traditional data to create new business value. This July, Changhong pioneered the internet era of "home Internet" strategy, decided to "more than 60 years of consumer electronics industry experience" to embrace the internet. Mo Wenwei, chairman of Changhong Service industry group, said, "After experiencing the traditional internet to computer-centric and mobile internet mobile phone as the center of the two stages, Changhong proposed the home internet age, the connection is not only television, but television, refrigerators, air-conditioning, mobile phones and other complete sets of household appliances interconnection, interoperability, mutual control solutions. This will bring about changes in product structure, product configuration and application scenarios, business models, and create multiple terminals of collaborative value and large data business models. At present, Changhong has the digital family, Smart community as the representative of the system solutions as the focus of the development of business. Changhong's "Home internet" strategy, has also been Skyworth, TCL, Hisense and other color TV enterprises positive response. According to "China Enterprise newspaper" Reporter understands, based on home appliance Internet strategy, Skyworth and Alibaba jointly launched internet TV brand Cool open, and Hisense put forward to build a terminal to the cloud of the entire intelligent TV industry chain, to achieve "shipbuilding to sea." Tcl has also released the relevant product solutions. At present, only on the intelligent TV, Changhong has mastered the data of more than 600,000 users. Mo Wenwei Frankly, "as the future of smart TV users will be constantly activated and growth, only to user ratings data, Changhong can launch the most favorite TV show rankings." Not just on the smart TV, "China Enterprise newspaper" reporter learned that in the intelligent refrigerator, intelligent air-conditioning, Changhong also establishedThe whole product layout, the future can rely on air conditioning indoor outdoor machine probe for ambient temperature and air quality data collection and release, the same, intelligent refrigerator can also become a link between users and supermarkets, food suppliers of an intelligent terminal. Liu Haizhong revealed that "Changhong home internet strategy of the product overall solution of the latest results and based on the strategy of large-scale data commercialization operation path and method, will be held in mid-October this year, 2013 China (Mianyang) Science and Technology City Exposition."