Changhong wants to borrow chiq let imagination happen

Absrtact: Traditional TV makers and internet manufacturers are waging a war that is very wrong. The traditional TV companies such as Skyworth are still relying on hardware to build the company's market value when it is seen as a representative of Internet companies.

Traditional TV makers and internet makers are waging a war that is extremely misaligned. The traditional TV companies such as Skyworth still rely on hardware to reflect the company's valuations when the internet company that it represents can measure the company's market capitalisation based on its fans and users. However, this situation is changing, the traditional household appliance manufacturers Changhong stock prices have been trading several times, and created a single month's share price rose 30% miracle. This means that, in the eyes of investors, Changhong is no longer a simple hardware manufacturer, but rather an imaginative company.

As a part of Changhong let imagination take place, Changhong held a spring new product conference yesterday and launched a series of Chiq. The announcement was impressive, with the following main points:
1, the entire conference only a short period of 30 minutes, there is no muddy, this is I have seen the shortest conference in China, but the amount of information released is very large.
2, the conference was coaxed out of the atmosphere of the star concert, rather than the preach sermon-style lecture. The advantage of this is that the atmosphere of the whole venue is relatively high, the whole conference is more like a user's carnival, rather than simply a manufacturer's feast.
3, Changhong from the user's pain point to develop products, and this idea in the Conference show. In a short 30 minutes, Zhao according to the TV status quo, user pain point, chiq characteristics of each explained.

Press conference is only a form, so unconventional form in the end can carry Changhong to imagine the mission, we might as well do a guess.
In Changhong's view, the user's pain point has 3 main aspects,
1, the interaction is too bad. Choosing a table is too troublesome, the traditional remote control becomes a burden.
2, the TV can't move. For the timeliness of a very strong live broadcast, people at home also have the mobile demand for video.
3, TV content access is not convenient. One obvious example is that when people search for a movie in a blur, the search results are usually inaccurate.
Through the study of Chiq new products, we are not difficult to find, Chiq is precisely for the above three missing to make a precise remedy. In Zhao's live demo, Chiq has four bright spots, namely: classification, multiple screen, take away and look at any time. These four functions perfectly solve the above mentioned user 3 major difficulties.

In general, the ability to trigger a user's screams is not only product performance, but also price, which is one of the most anticipated places for each release. Zhao announced that a total of 10 new products, and will be at the same time in Beijing East, the cat and Changhong website to rob. Market price, 55-inch product prices are 9876 yuan and 12345 yuan respectively.

This pricing strategy has encountered some of the slot, because the Internet manufacturers to launch the same size products sold far below the Changhong price. Xu Ming, general manager of Sichuan Changhong Electric Co., Ltd., said to the author that Chiq's pricing strategy stems from the precise positioning of the user community, Chiq Target group is the high-end crowd, rather than ordinary users.

In fact, from the hardware parameters of Chiq products, can also be more intuitive to see the difference between Chiq and Internet company products. From the hardware configuration, CHIQ TV is equipped with 4 cores processor, 2G memory, equipped with the latest Android system, with 4K super clear screen and even surface display technology and Dolby Technology. In addition, Changhong in the intelligent aspect is different from the Internet manufacturer's interpretation, such as changhong more emphasis on multiple-screen synergy rather than multiple-screen interaction.

Can Changhong's Chiq products attract the capital market to cheer again? It is unclear. However, Changhong Multimedia industry Group general Manager Ye Honglin to the author, I hope that people think of Changhong as an innovative company, rather than a simple hardware manufacturing company. Changhong has the courage to leather their own lives, has also been a positive response from the capital market, the stock price is a good proof.