Changhong's first half loss 180 million yuan subsidy policy exit or become the main cause

This morning, Sichuan Changhong published the 2014.5 Annual report, from this report, we can get this information.

1, revenue. Listed companies in the first half of the revenue 27.265 billion yuan, the year-on-year decrease of 2.72%. Simply from the figures, Changhong's revenue fluctuations are not big.

2, profit. Total profit of 181 million yuan, a decrease of 62.15%, net profit of 61 million yuan, a decrease of 83.47%, which belongs to the shareholders of the listed company net profit-181 million yuan. In the same period of 2013, the net profit attributable to shareholders of listed companies was 227 million yuan.

Analysis that, in the contest for the living room, Changhong is a traditional home appliance enterprises an important representative, but its earnings and other home appliances companies similar, are walking in the descent channel or loss channel.

In this respect, Changhong gave the explanation is that energy-saving subsidies and other stimulus policies to exit the impact of home appliances. In addition, the overall slump in the home appliance industry.

3, the first half of the summary: Changhong in research and development, brand and sales and other aspects of investment. For example, Changhong Chiq TV and other high-end products. However, this part of the new product has not yet brought obvious benefits, investment is greater than output, so that the current period of profit is more ugly. Moreover, the excess overdraft on the market is the subsidy policy mentioned above.

4, follow-up planning: Changhong will launch the reform of state-owned enterprises, Changhong Group will be restructured into Sichuan Changhong Electronics group Holding company. The aim of this approach is to introduce strategic investors and more marketable personnel management systems.