Changyu 3 major wineries lose nearly 50% of their domestic wines or market losses

Three major winery losses widened in the first half of the year, Zhang Yu's net profit slipped more than 10% per reporter Guo Mengyi from Beijing after 2012 and 2013 years of continued decline in performance, the first half of the domestic wine leader Zhang Yu A (000869,sz) performance remains depressed. On the evening of August 26, Zhang Yu released the semi-annual report, the first half of the company's revenue and net profit of 2.302 billion yuan and 638 million yuan, respectively, fell 9.35% and 13.85%. Compared with the same period last year, Changyu's three wineries Beijing Changyu International Winery Co., Ltd. (hereinafter referred to as Love Fort), Liaoning Changyu Ice Wine Winery Co., Ltd. (hereinafter referred to as Liaoning Changyu) and Xinjiang Tianyi Wine Industry Co., Ltd. (hereinafter referred to as Pearl wine) is still in the loss. Among them, the loss of Fort Love somewhat narrowed, the remaining two subsidiaries of the losses have been expanded, the total loss to expand to 16.4558 million yuan, up 45.6% year-on-year. Yesterday (August 27), Fang Jun, a wine expert, told the Daily economic news reporter that the domestic wine is really in the channel, but "localized" changes, but also need to learn to import wine, do not "parody". High-grade winery losses to expand the semi-annual report data show, by "wine and other high-end products sales revenue year-on-year decline" impact, the first half of the company to achieve operating income of 2.302 billion yuan, a year-on-year decline of 9.35%. Operating costs fell 0.71%, mainly sales of product structure changes, high-grade products accounted for the decline, low-grade products accounted for a rise in the price of raw materials such as grapes caused by the year-on-year rise. It is worth mentioning that the two quarter of Zhang Yu's revenue and net profits were 793 million yuan, 180 million yuan, revenue and net profit growth of 14.86% and 6.23% respectively. This is the first negative change in Changyu's performance since 2012. Changyu in the Half-year report, the company in the first half of the year timely adjustment of marketing strategy and product structure, and constantly improve marketing channels, to promote product sales, to curb the accelerated decline in operating performance. Although the high-end wine market is still no improvement, but Zhang Yu did not abandon its high-end manor wine industry. Half-year report data show that the first half of Fort Love's revenue for 51.14 million yuan, but there has been a loss of 9.1454 million yuan, Liaoning Changyu revenue of 16.8056 million yuan, loss of 4.6072 million yuan. In addition, the original wine factory days bead wine revenue of 31.9635 million yuan, loss of 2.7032 million yuan. The total loss for three companies this year was 16.4558 million yuan, up 45.6% from a year earlier. The reporter noted that October 14, 2013, Changyu announced its investment of 600 million yuan to build Zhang Yuri Chateau in Shaanxi opened. At the same time, Changyu also has Yantai Dinglot Winery, the Brandy Winery is being built, with the opening of the 6 Grand Winery together, will form the domestic 8 wineries cluster. Fang Jun said that, on the one hand, although changyu in happy enclosure, hope to expand their raw material capacity, but the large-scale production of grape brewed raw wine can not meet the needChangyu, the ultimate need to buy a large number of imported raw wine for wine production; On the other hand, Changyu's "winery wine" compared with foreign countries, there is a certain gap in professionalism. The crisis in the first half of this year, despite a slowdown in import wine growth, domestic wines are still not out of the doldrums and face a crisis of domestic market share. Recently, the Chinese Wine Industry Association disclosed data show that January-June, China's wine production 509,500 liters, year-on-year growth of 3.92%, the same period of 7.15% year-on-year growth, is the first half of the only negative production of wine. On the reported six months of wine companies, the domestic wine production enterprises performance is not optimistic. When domestic wine performance is depressed, the situation of imported wine is not good. The slowdown in the industry and the limited spending on "three public" consumption have slowed the entry of imported wines into China. According to data from China wine Information Network, wine imports fell 11% in the first half of the year compared with the same period last year, and imports fell by 13%. Domestic wine How to "hung up", but also the focus of industry discussion. Fang Jun that the domestic wine in the previous few years of product positioning has been in Cabernet Sauvignon, such as several flavors, taste is not in line with the requirements of consumers. Under the impact of imported wine, high prices but poor taste of domestic wine market share is gradually squeezed out. At present, domestic wine products in the taste need to change. Not only that, the company's channel innovation, not only in a direct marketing, increase promotional activities, let consumers, can truly allow consumers to accept the domestic wine.