Changzhou Recruitment Network Dahai: Regional recruitment website operation and development

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"2009 China Local website Development Forum" in October 17, 18th at the River Hotel in Hangzhou grandly held, from all over the country 400 local Web site together, to discuss the development plan, the following is the Changzhou recruitment network Dahai Excellent speech.

Thank you, host, thank Phpwind Shaw always give me such a chance to the local vertical website identity to communicate with you, to the Assembly finally occupy a small time to talk about the medium-scale second-tier cities, like many of our webmaster in such an environment, almost nearly a year's time, The idea and experience of a regional recruiting website in the course of operation.

Because this conference is primarily a regional community development theme, so before this two days we discussed the most topics, we are around the local site development has a relationship between the rigid demand, such as real estate, cars, parents, home, and so on, this will be a long time in the future is a local community web site development of the internal driving force , but one thing, all of these industries are developing a more directional benchmarking is a city's employment situation, the employment situation here includes two kinds of people, one is a business for the human desire of the situation, there is a regional talent of his mobility, I think we all here have had this experience , when we need to recruit some new colleagues for the company team, or as an individual who wants to get a new job with a career plan that is more promising for an individual, we usually choose a few channels, such as having a chance to check with a friend for a spot job interview, Or maybe some of your familiar contacts are looking for opportunities in this area, or through the local newspaper recruitment, Employment Institute, which is the lower form of job search or recruitment, through the division of our recruitment channels, we did a rough statistical statistics found that when a company faced with the need to recruit this demand, Often resolved by way of 50% Select field Recruitment, this is a very traditional, but also a very mature development of a recruitment method, there are 30% of enterprises he will be the recruitment through acquaintances or some of the circle of knowledge, some people in the industry, the relationship between the people who need to solve, Of course, the general small and medium-sized enterprises more, and nearly 20% of enterprises through the newspaper or even the door hanging a brand, radio, employment agency, etc., only 1% of enterprises through the network, and pay a way to solve the company's recruitment problems, So it's easy to see that online recruiting is at a start-up stage, there is a very large market space, such an industry, about the recruitment site market situation, we can see such information, the current recruitment industry, according to the annual business income, mainly divided into three camps, The first camp is basically in accordance with the annual business income of more than billion, 51, the elite, intellectual Union, this is a large operator, the second is tens, mainly concentrated in the economically developed regional sites, such as the Guangdong region is very many, the Chinese talent Hotline or the Network of excellence, in the big area there are such a family, The third camp is that every city has almost one such site, the income scale of more than millions of yuan in the city's regional recruitment site, basically every city will have a site like this, so before the communication with some local webmaster often talked about a problem, that is, about the recruitment of the site product structure, It is now widely believed that the online recruiting industry is an excessively competitive industry, such as our online or television media, especially the economic crisis of a year, this kind of recruitment ads are overwhelming, but this actuallyTo give us a feeling that the industry is developing very mature, local webmaster Think this is a good market operation, the first is to choose what kind of products, this product from some of the existing open source program to choose one, which is very easy for the webmaster to solve the problem, technically is very easy to solve, And then according to their own city characteristics of self-development, according to the previous operating experience, I personally have two points of advice, such as an open source product, for the development cycle or to say that the cost is helpful, can let you in a short time to run the site directly, but if we skip this development link, We are not in the development process to touch all the details and user needs, bring a big problem, in the future operation of the operation of the idea of the unclear, I think the development link or need you to spend a lot of experience in.

In fact, these two days so many stationmaster came to Hangzhou to discuss the exchange, because we as such a local community, Phpwind provide strong technical support and product continuous exploration, and usually we choose some open source recruitment website program is not such follow-up support, Therefore, the product development process is also to understand the future of the operation of the direction of the process, which we have been operating for some time after the need to put forward to tell you a point of view.

In their own positioning, and then I want to do what kind of site, I want to build what kind of products, which is also counted as a recruitment site before the preparation of the operation, for the next site operation, every webmaster in this face I do not have much personal views, Because including these two days also have a lot of relatively successful or say you do very good webmaster, also share a lot of experience, there are cases, in general a recruitment site operation and a comprehensive community portal operation in the roughly no difference.

Here simple to say although there is no difference in general thinking, that for a local industry site, we need to pay attention to the place to speak briefly, the first is to promote, we talk about local websites today, in the operation of recruitment business topics, there is a very favorable condition, Many of us here may have a local community site that is large or small, can let the first group of users directly from the site to guide, local and do a better site, I think we should also seek better resources for cooperation, which for our first batch of early stage user promotion is very advantageous for the choice, In addition, the recruitment of Web site users and some other site users in the conduct of the visit has some characteristics, whether recruitment or job search, not to say that every day to find a job, it is a cyclical behavior, it is difficult to remember a Job Site blog or a very detailed site situation, then most of the cases I can search, In the recruitment website promotion, search engine is a need for us to pay special attention to a piece, your site found that 60% or 70% of the user traffic is from the search engine users, we have to investigate in the local for everyone to find a job or talk about hiring, they generally go to search on the internet which keywords, is a hot spot in this place, this is the search engine above need special attention, another very effective promotion channel, to the target users the most concentrated place to go to the scene, this is the 100% target user groups, operating methods each city has characteristics, many job fairs are the Government or personnel Bureau subordinates, There are different mechanisms, resource cooperation or on-site data distribution can be done according to their own characteristics alone, but this promotion is sure to bring you a continuous user access, but also a very accurate promotion, for the recruitment of Web site operations, it is also important to provide a quality content, For a recruiting website, the best content with our community portal This operation content will be a certain difference, the recruitment site content will be more simple, more single, is the latest, most complete, most effective, no false local most timely recruitment information, this is a recruitment site has quality content, This high quality content will give job seekers a very reliable job search experience, so as to achieve a good word of mouth effect, and more job users to come to your site, but also to attract more enterprises through your site to recruit people, this is a virtuous circle, This focus on content quality must be closely watched from the first day of the Web site's launch.

Another 3rd would like to say is that a good user experience can accumulate your potential customers, including some of your loyal users, as a recruiting site, the user experience may be speaking to the community, some of the improvements in functional use will be different, or that there will be more things, This experience is not just this browsing experience, we talk about a job user or a recruiting company, an experience that can be achieved on your site, a result-weighted experience that means finding work on your side, casting 100 resumes, receiving 10 notices and 100 resumes and receiving five notices, This statistic needs to be very meticulous, this allows users to know that there is a lot of role in your site, this is the experience required, of course, this user experience not only through the site's own procedures, technology, applications, including through the improvement to achieve, we can do some very practical work, relying on some man-made factors, In the early period of service will go in, to achieve very good information docking, and in the process of this service, that is, we as an operator can continuously monitor a customer, and constantly get some feedback, which is also our listening to the voice of customers, and gradually identify the future we want to sell a kind of products to this customer , this is only in the operational phase, but we must prepare for future product marketing, we must know when our products can be marketed, we want to sell what kind of products to customers, this can also be in our operations continue to sum up, in addition to the website operation and promotion process, Just speaking of three points should be said with the traditional community portal to promote a lot of overlapping places, we can also pay attention to the number of changes, the recruitment site of high-quality content can make your site benign development, but how to achieve rationality, real effectiveness, which we in Changzhou recruitment network began in 07, Every two quarters of the figure, reflecting the number of registrations and the relationship between the effective position and PV, basically keep at 1:10:30, a recruitment cycle received 30 resumes, for the enterprise or job seekers will achieve satisfactory results, they to the site, Will come in you say our site a position can receive hundreds of resumes, in fact, we know that it is not a very good experience, I as a personnel manager, I received 1000 resumes, for me it is not helpful things, which is why our regional webmaster intervention recruitment Business, There is one reason for its advantages, one aspect.

This way basically through six months to a year or so a promotional operation, product marketing work is imperative, because we do a product is for the back of the sales, to bring their own profits, I am not good at marketing people, so today just talk about a few times, product marketing, choose the right time, And in the marketing process you need to be the operator to pay attention, to focus on some of the small places, this way to ensure that one of our inputs and recycling than not to go too many detours or wrong way, because in the previous mentioned, in the operation of the service is particularly important, so that when we contact the enterprise and users, Belong to you often get such feedback information, there are companies that the last recruitment position here has been recruited to the appropriate, or hear a friend or classmate from your site to find a job, or after a year or six months of operation, you find that your company's team may be the original two to become the current 20 people, Discovering that these people are using their own platform to find each of their colleagues in the team, these signals are actually telling us that your product has value, you can now need one one to invest some energy to make a profit for you, should realize that your product is valuable, as for the sale of some management, Can be based on the company's own situation, sales time we need to know what time to determine product marketing.

In such a marketing process, the service is in fact a continuous topic, a personalized or random services, regional Web site operations, there is no way to provide professional human resources in-depth service, the first of our product industry value, a single product is not like the media to sell advertising so high value, We need our own customer service, through any possible means to help your customers, to find the talent, five you accumulate a good reputation, the process of your service team may have a lot of human resources professional deficiencies, You don't know. A structural engineer who produces LED lamps what kind of software he needs even say you do not know a restaurant chef, he needs to do which pattern of pastry, involving various industries, various professions, various posts of problems, we in the process of service, you may not step the foundation, But know that customer service is not always the best result, only their own service team to maintain good communication and this constant learning mentality, your own platform brand professionalism will be in the user's mind to establish a step-by-step, yesterday with the local site to do this human resources services, including some talent headhunting, also expressed a similar view, For customer satisfaction, regardless of the brand building or for product marketing continued to carry out is very helpful.

3rd, the product of the recruitment website generally still use the telephone as the main communication channel, when you know that your site has a certain value, you can start a step-by-step marketing, because the marketing process itself is the establishment of their own brand and marketing promotion, very good methods and means, when your own recruitment consultant daily to the customer , Enterprise introduction, to provide him with what kind of services, to help him solve what kind of problem, the enterprise will not pay, but through very convenient resources and platform to help customers solve problems, this for a website growth is also very helpful, This kind of marketing may be different from the Community interaction marketing we discussed a few days ago, in which we put forward several small points that can be concerned about in the process of operation.

Take a moment to share with you the creative direction that the recruiting website can try to do in the future because the recruitment site, whether it is a corporate recruitment or a personal job search, often encounter the biggest problem is the recruitment results are not satisfied with the job search results are not satisfied, this result is a big reason for the information on the effectiveness of poor, The wrong information, cause the enterprise is always looking for someone, the individual is always searching for a job, in the product upgrades and development need to solve the problem of transmission and efficiency to do some ideas, and other recruitment sites for businesses and individuals and all users, I am not saying every day to go up to look at the site, Recruitment site user loyalty and user viscosity is very poor, he is based on his own results as a criterion, so we want to maximize user viscosity and loyalty, we might as well do some tools, such as the company can provide human resources-related management tools, embedded in your recruitment management, This is also a way of thinking, because there are 30% of companies or individuals to apply for job opportunities through networking, now the network SNS is the most close to the social network form, but we currently see the recruitment of Web sites to this network community or social network application, In fact, there is no successful example can be referred to, in other words, many sites, including large and small, have done this in the attempt, not much success, we did not see, but before we talked about 30%, or even more of the flow of jobs, through the relationship between the contacts to achieve, So for some websites of the network recruiting class, may not have found a suitable or correct way to do it, and finally said a little, we can try to do the creative direction, today to share with you about vertical recruitment site, whether you are already have or intend to create such a site, There may be some small problems, to share with you, thank you.

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