Channel and SaaS will change the pattern of e-commerce market

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The so-called channels, that is, artificial waterways, but also refers to "road and means."

In Beijing, need a shirt you, is oneself stroll wangfujing shopping malls to buy it, or contact far away in Hangzhou shirt factory working cousin, let her buy a more inexpensive shirt mail over? This is the channel, one is the retail store, one is the original purchase, a nearby, a road thousands of miles.

After the advent of the Internet, more people choose to shop online, more companies choose the Internet trading products, resulting in e-commerce, and there are more and more strong trend. These days, if you have not bought online, you will be Altman (out), if the enterprise has not been similar to business-to-business or business e-commerce, it is "with the Millet rifle hit devil-Backward". Although the internet has turned the Earth into a global village, the "channel" in the field of E-commerce is getting worse.

For China's hundreds of thousands of small and medium-sized enterprises, you let them "E-commerce", first of all, they have to popularize online shopping knowledge? And then training to use, and finally online, guide them through the Internet for their services. Because of geographical reasons, the cost of popularizing e-commerce to small and medium-sized enterprises is very high, you can not put thousands of tens of thousands of business owners all shouted to Beijing Great Hall of the Chinese to attend class together?

But we can develop e-commerce in regions and regions. This is the "channel" of the magical role, which is Chairman Mao's old man's tactical essence: to the countryside surrounding the city.

More flowering--channel

Brought up E-commerce, we have to mention our esteemed master MA. The reason why Ma Yun as an old master, cloud teacher, is that he educated China countless small and medium-sized enterprises and users, enterprises know Alibaba Heicong, netizens know Taobao-this is the credit of Master Ma, but, MA Master's "channel" road with the first floor of the "sewer", not smooth, but also old plugging.

Mali as early as 2006 said, Alibaba to "break the direct sales model, test water agent model", I hope Alibaba can go out from Hangzhou, to the country, to establish channels; But 2010 changed the strategy and cut off all the agents and channels. It can be seen that even master Ma, to go from "big City into a small city, from the city into the countryside", is also very difficult.

China Enterprise Power, another E-commerce software provider, chose a different route, with "more flowering" the potential to occupy the majority of Chinese small and medium-sized cities, the establishment of a huge channel. Data show that the Chinese enterprises have more than 70 direct branches in the country, and in the next decade, but also to build more than 300 cities in the localization of business and service network.

In the concept of power in China, is the establishment of the country's largest business channels, and then take a face-to-face approach to serve the small and medium-sized enterprises, to help them develop E-commerce road. All over the city's "China-enterprise power" has enough fighting capacity to meet the challenges, to win users, to achieve the final channel of contention?

Secret Weapon--saas

In the war between Ant Xiong and lone elephant, there is no doubt that the elephant must fail. Thousands of ants, a steady stream of survival capacity, and elephants can not withstand the attack of ants do not say, once the nutrients are not enough to starve themselves.

Ali is like a huge elephant, need a huge performance support to foothold, and the power of the enterprise has countless ant engineering s, distributed in various cities in the country, "one-on-one" in the form of services to small and medium-sized customers to help them carry out e-commerce. Also, there is a secret weapon in China's power, which is SaaS.

SaaS is also known as "Software as a service", that is, no need for a large number of artificial, sophisticated technology, bulk installation package can use any software. For example, if you want to use Word, you can take a few hours to download, install Office suites, or use the SaaS version of Word directly, without the need to install it.

In addition to the establishment of channels in the country, but also for SMEs to provide such SaaS E-commerce software, the significance lies in:

Most of China's small and medium-sized enterprises in fact the understanding of information and requirements are still in the initial stage, they do not like Beijing, Shanghai, Shenzhen, such as the country's few big cities and enterprises like the use of the Internet to serve their own, and this requires not only the electronic software service providers to sell hard enough, but also need them to "countryside", Go to the company side, to face-to-face communication, to "hands-on" help, to provide them with a simple, fast SaaS version of the software, so as to popularize more areas of small and medium-sized enterprises, to help them better development of E-commerce.

With the development and acceleration of China's urbanization process, the demand for e-business of SMEs will also develop. China's E-commerce market space is still very large, many opportunities, and who occupied the channel and small and medium-sized cities, who also won the future of China's E-commerce market.

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