Channel door continuously Network marketing channel agent or into chicken ribs

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The past September is the domestic network marketing channel is not calm for a period of time, due to Yahoo's reputation of the split, the original Yahoo Word-of-mouth part of the channel agents in the interests of a short period of damage, after the angry accusations that Ma Yun irresponsible, so that Ma Yun and Alibaba into the "channel door" crisis. Each other come and go to the battle is lively, but behind the uproar is quite let people on the network marketing channel agents Fate reflection: I do not know is to condemn large manufacturers long-term control of the right to speak and disregard channel interests, or anger channel agents powerless to fight.

Peat, peat, and then it's Dell to reproduce channel distribution and direct sales between the "left and right" embarrassment, many Dell channel operators said they put the Baidu ads and keyword display was unexpectedly blocked by the Dell Direct Sales department. It could be seen as a joke that Dell is turning itself on from a direct marketing model to a channel distribution model.

Kai-Fu Lee, after a high-profile departure, Google China's new masters rush out: Invest 50 million yuan to encourage small and medium enterprises to start search marketing, for each new registered AdWords users to provide 500 yuan marketing fund. The message to the consumer is encouraging, however, according to the insiders familiar with the experience of the industry to inform: 500 Yuan Marketing fund gift Way is a mystery, the telephone directly with Google China Communication and Google in all over the channel agent policy is different, from which we can see Google China has a lot to smooth sleeves and channel agents Rob customer resources suspicion. Zhonghaipo that, since Google China has confirmed a large-scale expansion of sales team news, also do not rule out the imitation of rival Baidu's market model, naturally gradually put aside channel agent is also a matter of sooner or later.

"False is true when it is real, there is nothing to do with inaction", regardless of the "channel door" in the end, but the same indisputable fact is: Although the network marketing channel service provider has been the backbone of the Chinese network marketing market, only in 2008 of the year more than 100 billion of the network marketing transactions in the scale, there are 69% is by the network Marketing channel service provider contribution, however, in the more and more intense network marketing competition, the power of the relatively decentralized network marketing channel service providers are still in a weak position, in the specific operation of the network operators everywhere, once the network operators in a capricious manner, the interests of channel service providers can hardly be effectively guaranteed.

In the forming stage of the development of China's network marketing, that is, starting from 2000, with the initial formation of the network market and gradually grow, network marketing operators despite the control of technical funds and other advantages of resources, but limited by human factors such as the lack of investment can only turn to channel agent cooperation to open up, Especially for the non-native type of network marketing vendors. Most of them use the market advantage of the channel business for the early promotion of the product laid the brand foundation, and channel agents have obtained greater economic benefits, can be said in the past few years, network marketing vendors and channel agents have a very good honeymoon period.

"Divide will be together, will be divided", with the brand awareness and market share of the network operators in the face of network marketing products in the fierce competition in order to gain more profit space, it is possible to abandon the former allies regardless of the "injustice of the move", but more to network marketing channel service provider embarrassed is, The market has always been the right to speak from the rich and rich operators to master, in their strategic adjustment process in the network marketing channel agents of the interests can only be "sacrificed", channel agents at this time become food tasteless, tasteless of the chicken is also the inevitable result.

Through the "channel Gate", the injured network marketing agents How to face the fate of abandonment, is holding a regiment to fight, to maximize their own interests, or to increase technical input, self-innovation into a new network operators, or there are other better ways, everything is possible, but hope that "channel door" Events will no longer be a farce in the course of internet marketing, but a comedy. (Text/Zhonghaipo one-stop Network marketing platform www.ebdoor.com)