Channel Six: The development of video-like food sharing website

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Editor's note: Unlike the domestic existing information sharing platform, the Sixchannel six channel is a video-class food-sharing site where all merchant information is presented in video format. Why take the video pattern? What are the main challenges? TechWeb interviewed six channel CEO Li Kuan Kuan, asked him to talk about the development of video-type gourmet sharing website.

Six channel CEO Lee width (techweb map)

Sixchannel Channel Six is a video-type catering consumption sharing website. And the domestic existing information sharing platform for life, the food, travel, nightclubs and other information are exclusive video format presented. The site is currently cooperating with thousands of businesses, has taken nearly 700 videos, always more than 60 hours.

Why do catering consumption video site?

According to the six channel CEO Li wide introduction, the video here all by the six channel official team shooting, with their own host, in addition to show the consumer environment, but also interview consumers, site managers, restaurant chefs, the host personally experience.

On the basis of video display, users can also carry out a series of consumer behavior, such as set out to sell, coupons, buy and so on.

Six channel Gourmet Photography (TechWeb screenshot)

Why is the video form present?

The 2005 video wave sprang up. Lee wide width and entrepreneurial partners are film and television professional graduates, engaged in advertising, film and television industry for many years. 2006, also want to do potatoes, Youku model, but found that the cost of investment, barriers, more policy risk.

On the other hand, they found that catering consumption is a big market that can be tapped. If you choose a restaurant, you may first go to the public Comment network query business comments, and then use the map tools to query the exact location, and then use the booking site to set seats, but also to the public comments on the Web site download coupons, the whole process is not simple.

"Everyone's taste is different, other people's information can only be used as a reference, but the merchant has no direct understanding." At that time, I think, if consumers have direct knowledge of the merchant, the most intuitive way is to make video. "This was the birth of Channel six.

Six channels do two things: first, the video mode is more intuitive, the second is the integration of the Department of Consumer applications, such as coupons, ordering, takeout, group buying and so on.

"Slow pace" on channel six.

Since its inception in 2007, channel Six has not yet been financed, and all inputs are invested within the team. Lee Kuan-wide believes that the peak of video site financing has passed.

Channel six mode, more suitable for the development of the first-line city operation, each merchant to use their own manpower to shoot video, to thoroughly grasp the Shanghai and a year or two time. At present, has not been to Beijing, Guangdong and other land expansion, "slow" to become the six channel of a major challenge. If the restaurant to provide video content, progress will be accelerated, but because of shooting, production threshold is high, this model is difficult to achieve.

"Our definition of channel six is to do well in Shanghai, Jiangsu, and in the case of reasonable cost control and more platform cooperation, we hope to achieve tens profits in the coming years." But for venture capitalists, this size is not enough. "Li Quanquan said.

Beijing used to have a similar model of the company, but now has been transformed group buying. Li Kuan-Kuan thinks that making video is too slow to stick.

Slow, do you want to hold on? This industry is to be cultivated, the six channel mode is feasible, the content that the professional photographer provides, has the guiding function to the consumer. ”

"The internet industry is too impetuous, a swarm of money, a swarm of money, a swarm of listed, step, there is no practical do a lot of things." A friend said, six channel mode should be put in the United States to do, and should not be at home, with the domestic environment and market positioning is not the same. ”

He argues that mergers and acquisitions are more reasonable than the way they are financed. Channel Six main resources have two parts, one is nearly 700 program source, second is thousands of merchant resources.

"We do not exclude large platform mergers and acquisitions, if we can make six channels faster, the tree under the cool shade, standing on the shoulders of giants to walk together, will walk in a shorter time to achieve the scale of income, it is not a good thing." "Li Quanquan said.

Challenges: Video Policy risk

Li Quanquan Frankly, "information network to disseminate audio-visual program license" application has certain restrictions. Channel six takes the form of collaborating with a large video-sharing website in the country to open its program source and channel six to its player.

With the collaboration with large video sites, channel Six will launch the user upload function. With the camera function more and more popular, consumers in the process of consumption, can take a video restaurant consumption, uploaded to the cooperative video sharing site, increase user stickiness.

This year will achieve break-even

There are four types of profit models for channel six, one is the Web site advertising revenue, the second is for businesses to bring consumers under the premise of the collection of domestic helpers; three is the basic video of merchants do not charge, if the filming of promotional films, activity documentary, etc., appropriate collection of production costs, four is to help merchants network promotion collection fees.

Commission is the six channel most valued income model, but Li Quanquan frankly, this aspect of income is still relatively low, because need to do a lot of marketing to attract many consumers, and in the absence of large-scale financing of the site, only through the way of cooperation with the platform.

Li Quanquan said that the first two years of the site completely burned money, but the situation is better than a year, and now has begun to pick up, there is a slight loss.

In the near future, channel six will open a video premium group buying channel, hoping to bring more cash flow and revenue. "If the cost control is good, there will be a surplus this year, hoping to have millions profits next year, 2013, 2014 to achieve tens profits." ”

In the future, channel six will continue to develop steadily and will not expand blindly. "There are thousands of shops in Shanghai to shoot, blind expansion is not a good thing, the first to do the Shanghai area, and then to Jiangsu expansion." "(The)