Channels and services into a jiapin network leading luxury electric dealer killer
Source: Internet
Author: User
KeywordsJiapin Network luxury goods dealers luxury leading killer
In the past, luxury consumers in order to buy more than a few brands of goods often need to travel, shuttle in different brands of stores, and in recent years the rapid rise of domestic luxury electric dealers, so that consumers only need to buy through the network platform, you can easily and conveniently recruit the major luxury brands. Because luxury goods sell not only the product itself, but also include the shopping environment, emotional needs, distinguished services and other additional experience and value. Therefore, for the luxury goods electric business, high quality sourcing and top-grade service are indispensable.
to China's first fashion famous special website Jiapin network (www.vipstore.com), as an example, Jiapin net only set up more than two years will rise rapidly, in the industry in the leading position. At present, the number of NET membership has exceeded 6 million, the monthly sales have been tens of millions, the monthly sales growth lasted more than 35%. Not only that, Jiapin Network has also continued to establish cooperation with other world luxury goods, to expand the brand matrix by 8-10 a month, careful users will find that a lot of jiapin products sold in the platform of the competitors can not see, the advantages of the supply of goods are completely exhaustive. Jiapin Network has been many luxury brands and the broad masses of users, the most important reason is that it has a strong front-end supply chain resources and perfect service system.
learned that Jiapin network in Europe, North America, Australia and Japan and South Korea have offices, with the latest and most of the world's thousands of fashion brands. It is worth mentioning that jiapin network and cooperation of the brand established are long-term cooperative relations, therefore, the supply of adequate assurance, product quality is also very reliable. Jiapin Network CEO Yang Peifeng said that the future Jiapin network to continue to deepen and brand cooperation, to provide consumers with more international comparative fashion forefront of goods.
in service, Jiapin network in addition to warehousing logistics, Customer service center, payment platform, and other leading industries, but also pay attention to a variety of details, to provide consumers with the most extreme shopping experience. For example, Jiapin network dedicated to the top right corner set up a network information column, a steady stream to provide users with the world's most cutting-edge fashion information, to cultivate users of the luxury of knowledge and understanding, so that users in shopping at the same time also have the spirit of satisfaction and enjoyment. In addition, in order to meet consumers anytime and anywhere online shopping for luxury needs, Jiapin Network has launched the iphone, the IPad (HD), Android, WAP and other mobile clients, the future will also build a site SNS community to facilitate real-time interaction between users and sharing. More importantly, Jiapin Web site members to hold more than 30 on the online theme of the famous special sale, to provide members with 10 percent-70 percent of ultra-low discount global brand-name products. Because Jiapin net sells the product cost-effective, many products tend to be snapped on the shelves.
Indeed, given the specificity of the luxuries themselves, so that the luxury electric business needs in the brand positioning and the general site value of the flow between the choice to make the site become a more high-end, pure, professional luxury shopping platform, and to achieve such a positioning goal, enterprises must be in the products and services to meet the noble needs of luxury consumers. As Yang Peifeng said, Jiapin network at any time can be profitable strategic loss phase, in the increasingly competitive industry environment, only through the purchase channels with sufficient advantages and solid service in this tug of war, the competition will be dragged down, spell out, and then occupy an overwhelming market position and ultimately win.
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