Chanyu of the Dragon Lane: How to do well the local community operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am from the www.hualongxiang.com website Chanyu, today is very happy to see so many Chinese Internet elite, especially the Chinese local Community Network Alliance, many of the brothers and friends, thank Phpwind Wang set King always give us such an opportunity, Here to share some of the small experiences of the big topic of local website operation, because time is limited, it is impossible to elaborate on the operation of the community, because enough to write 10 books, and today many of the internet's big guys and experts, do not dare to swim, today to say that we have a few years of operation to form a whole idea, Believe that this simple frame of mind can help just get into the local station Webmaster friends integrated or will say a comprehensive understanding of the Community online exhibition operation of some basic concepts, may not be too vivid, but strive to in the shortest possible time to convey the most information points.

Chanyu, general manager of the Dragon Lane, delivered a keynote speech

First of all we have to make a noun to explain that we do community operations, first of all to understand what we do is what kind of things, he by those components, I think the components are the following points:

The content says more accurate some, is the content localization, the website has the thousands, why has so many websites forever is the personal website, is always silent most, you want to become a really outstanding website, then you have to answer several questions. What do you do? Who do you think you're doing? Why did he do it? Who else is providing this service besides you? Before you do this, do you have any idea what your advantage is? and then decide if you want to do it or not. Accurate positioning, the direction of the right, can be popular and valuable.

What has been done to promote word-of-mouth communication, mailing list activities, instant Messaging tools, links, SEO, etc. or the club is everyone on the promotion has not done a comprehensive plan, how to try, how much money, how much energy, this is a community operation of an important job.

Interactive community site is different from other types of Web site is a feature, is to interact, answer, score this smelly egg flower line activities send a message. These are part of the interaction, how to make the community more interactive, and gender development is an integral part of the operation.

Create value we make any comment to produce value that means to be good to others, when we do operations always have to consider, I for who has benefited, is to help people save money, or help people save time or let the quality of life to improve the mood of entertainment, or pass the time, the more to meet the needs of others, bring benefits, That is in the creation of value, of course, the value of the last win, others get the benefit, see we also make money, is the highest level of operation, but also for everyone to create a different value of the community site can continue to develop profitably.

Balance the last point of integration, in fact, it is explained that the above points are organically linked, each kind of possession of the entire operation of the experience and time, to fully understand the characteristics of each component, balance the good time and their relationship, in order to let the community operation become an integral whole, play a role to play.

How many standards do communities need to meet? An operational or commercial perspective, indicating a successful community

Content accumulation reprint is not accumulated, collector collection A large portal alone, positioning to have differences, many sites do a portal, and constantly to reprint other people's articles, if not unique content, if there is no difference, why not go to the content of the original site to see it? The community is a product of thick and thin hair, But it is also the source of differentiated content, find their own content positioning, and form accumulation, is the maximization of value. For example, what is really useful information to the user? In a local website there is no time to show the decoration log gourmet reviews share the experience of digital purchasing for children's parenting experience.

Strong interactive content and content interaction between the content and human interaction, the interaction between people should be strengthened. A netizen sent a post, if a few days are not back, that he is what kind of feeling? How to do the old self cooking, we need to give him a title adult experts and then form his relationship with other community users I am not because of a discussion I am interested in the topic, and the person involved in the reply to have some kind of connection, How do you offer them a chance to meet?

High conversion rate again good content accumulation, again powerful interaction, no change is always not a good operation, to convert to commercial value, realize value is to take the right direction, there are 2 meanings, the first how to create the target consumer groups, to find their needs to attract them, the second to provide a good opportunity to transform the value of more degeneration, and derive benefit from it.

High-quality user bad currency expulsion of good currency, low hand expulsion experts in the community is quite obvious, not a taste of the invitation system, restricting the registration of some users, to prevent community hydration, is this purpose, we also strive to avoid a large number of hydration in the production.

Brand and influence public welfare activities social events 19 floor of the 70-yard event, the subway subsidence, the attention of the social vulnerable groups, the social theme of praising the essence of human nature, in line with the premise of Internet users accept the law to do, will receive very good results.

How to do community operations

Look at the direction of the 24-35-year-old young people just out of school, this is a direction, and then I went to see Baidu, Tencent is not able to do this system, there is no, or weaker than we are, that is the opportunity.

Create a clear and highly interactive environment we don't like to sing the weeds in the steaming flowers, the hospital everyone consciously do not smoke, we also know that the street saw a fight, back to and neighbors said, these are the scenes of daily life, in fact, community operation is the same, we are the personality of the herd, follow this law, The accumulation of natural content is rising.

Focus on experiencing what users need, the habits of their users, and what helps him get better information. (Search for this edition)

The core content of the community that leads to sharing is generated in the community itself, not by reprint, to create a Mao community, and if so, everyone succeeds, thinks well, why he will share, dozens of for the integral, for the encouragement, for the formation of the atmosphere.

Emphasis on the promotion of the current community structure, passing traffic, and the title content is closely related to the composition, efficiency gradually reduced, quiet cost is very high in this environmental efficiency and portal is not high efficiency, need to do some work, summary of the portal, Unfortunately, we're about to see these operating tools in the 7.5 version of PW, and take advantage of the free, low-cost tools that are available. Do a push three, perseverance meaning 1 believe you can succeed 2 do not easily change the direction itself there is a process of accumulation of these cases can be found in the Dragon Lane.

Time is limited, to share here, we have what other need to understand can make communication at any time, thank you.

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