First of all, this article does not refer to any one medium, and what I want to share with you is the conditions that limit the choice of media, which will help us to constrain a single or a few or a group of media. As we all know, there are so many online advertising media, large to the portal, small to grassroots alliances, all kinds, various media, very much, that the various industries suitable for the media is not the same, that how to choose a suitable for our industry, or suitable for our marketing purposes of the media, which is a very big problem for the head. Today I mainly write about the interactive network marketing How to choose the media, I hope to take this as an example, to play a role.
The definition of interactive network marketing and preliminary preparation work, I have thanked the previous article, interested friends to go to my blog to look at, through the front of these preparations, we are the most essential and most important one, the choice of media, interactive network marketing purposes, it is obvious that is to let as many people on the Internet as possible participate in the marketing events that you design, then the channel that the event spreads must choose well. First, we now enumerate the most of the promotion channels on the Internet: portals, high-end alliances, grassroots alliances. Second, we take out our main push product. Third, we list the advantages and disadvantages of 3 channels. We list the basic characteristics of the target population of the products we investigated earlier. We list the forms of advertising we need.
The figure above is a small part of the analysis of a real estate industry, through these analyses, eventually we will come to some conclusions: the product of the crowd on those sites are often active, what kind of articles they like, what topics are interested in the traditional form of advertising acceptance of high or demand for innovative advertising, etc. After this information, we aimed at the breakdown of the crowd to make different advertising ideas, and into the constraints of these conditions on the media above, so that the whole of a media selection is basically finished.
There are so many forms of advertising on the internet, the first condition of interaction must be the image of advertising, the portal rich media and fixed pictures belong to the more expensive, now many low-end alliances have fixed and suspended advertising to provide, here you can as a choice, of course, you have more adequate cost, you can choose the priority of the portal. As for search, personal insights, the most interactive internet ads.
The next article will write interactive network marketing virus echelon and data analysis, I hope you can pay attention to. Want to understand the interactive network marketing friends can also join me: Interactive Network Marketing Communication a group of 102089429 Copyright notices: This article by Chao original, push a core team members, Blue Beacon members. More content please pay attention to Chao's blog: www.itnumber1.com Welcome reprint Exchange, please specify the source, retain the original author information.
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