Chao: Weibo is a killer app for mobile internet age

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Tsinghua Management money Dean in the "Micro Whiteboard" to Cao Wei speech comments "not only to force, but also impact!" (photo from Sina Weibo)

Sina Science and technology news January 18 morning, Sina CEO and President Charles Chao (micro Bo) was invited to the Monday Tsinghua University Management College, and Tsinghua students shared the "new media development trend." As the head of Sina Weibo, Chao said in his first university speech that Weibo represents the development trend of the Internet, is the perfect combination of mobile terminals and social networks, and is one of the killer applications of mobile internet age.

"Openness and sharing is the spirit that should be available at the beginning of the Internet, and we have seen this trend over the past year." The new network opportunity is how to build a new network ecosystem. "In Chao's view, China's Internet development is unique, the relevant laws and regulations are not sound, so Chinese Internet enterprises relatively closed." However, the open and sharing of the Internet era is bound to come, if not open and share can not form an ecosystem, in the long run the competitiveness of enterprises is worrying, and at present, many enterprises around the open sharing of strategic direction and propaganda positioning has been highlighted.

Chao predicts that the biggest growth in the Internet at present and in the next five or six years comes from social networking sites and social media. In foreign countries, representing this trend is Facebook and Twitter, the domestic Sina Weibo, group buying, Renren and happy net, etc. as the representative. When asked about the difference between Sina Weibo and other products, Chao said that Weibo and happy net, FACEBOOK, compared to a weak friend relationship, the future two social networks will exist, closer to each other.

He further points out that social networking is a new medium that spreads through circles, which is closer to the end of information dissemination and, as a result, is explosive when it develops rapidly. This trend in the development of Sina Weibo has been validated, in August 2009, Sina Weibo officially launched services, 14 months after the number of Sina Weibo registered users more than 50 million, Twitter reached this scale for 3 years. At present, Twitter is only based on text, compared to Sina Weibo can be spread based on multimedia, allowing users to comment, forward comments, more interactive.

Previously, blogs, podcasts (video sharing) solved the issue of content release, but did not solve the problem of communication. The emergence of Sina Weibo has changed the situation and has meant that the media platform has evolved into a new phase. With the expansion of the user community, the industry is concerned about the development trend of micro-blog, in this regard, Chao thought, Sina Weibo as a media has taken the first step. In the future, Weibo can be used as a communication platform instead of instant chat tools, point to Point message, can also grow into E-commerce or entertainment gaming platform.

"The world has a very strong portal, but also a strong social media, but also has a successful portal and strong social media, Sina can say unique." "Chao said that Sina has been studying the commercialization of micro-blogging, but the focus is still on the user experience, after all, the Internet product competition is the user number and the use of the time of contention."

Although Sina Weibo in various indicators has been far beyond the domestic other products, but Chao and his management team for Micro Bo development direction of exploration has never stopped, he repeatedly stressed that breakthrough innovation, customer-oriented, is Sina's corporate culture, Sina is from the portal media as the center of the real change to the user-centric. At the same time, Chao himself has spared no effort to recommend Sina Weibo to users. Last December 31 21:56, Chao-Wei, who was watching the premiere of "Impression Putuo", launched a campaign on Sina Weibo, announcing that he had sent a scarf to the netizens who forwarded the relevant microblog.

Starting from January 17, there have been netizens on Sina Weibo on the material, has received a limited edition of the scarf. According to statistics, nearly million Weibo netizens participated in the event. Cao Chao to the Bo Friends of the mind attaches great importance to the work of his busy to explode, can to the scarf this, big to the factory period, raw materials, small to data statistics, Web page details, are all checks and supervision, just send the style of the scarf, on the back and forth of the discussion, disputes, to get close to the quarrel, it is clear that Chao's users of micro-blog care. Elwyn)