Chaozhou Licensing Takasha Limited Sales Road

Absrtact: June 30 news, Billion power network recently wired Tyakasha (Takasha) in charge of people Dongyun, understand the tide licensing apparel related to the general situation. Dongyun revealed that Tyakasha products are limited sales routes, never create a burst, that practice is very

June 30 news, Billion power network recently wired Tyakasha (Takasha)

The owner of the Dongyun, understand the tide licensing apparel related to the general situation. Dongyun revealed that Tyakasha products are limited sales routes, never create a "burst", the practice is very "soil."

Takasha official Weibo

It is understood that Tyakasha output is generally about 300-500 pieces, individual products will be produced on the thousands, sold out after the addition of a single. For the limited sales model, Dongyun said, this is done to not backlog inventory, and to ensure that the product flow, product production quantity are calculated, so not too much.

Sina Weibo is a very important marketing channel for Tyakasha, and currently Tyakasha's official microblog has more than 70,000 fans, and Tyakasha will be on Twitter before the new product is listed. In this form, the customer can know the product information at the first time, so some items are sold out in one or two days.

Online business In this regard, Dongyun introduced, Tyakasha in the days of cats, Taobao and have goods are sold. Among them, the day cat and Taobao is the brand independent management, in the goods only responsible for supply, the goods will provide the corresponding resources and advertising display, etc. to promote. Tyakasha's online products are all wrapped in mail.

For the electric business platform of large-scale promotional activities, Tyakasha is very much in line with, although the price is much lower than usual, but Dongyun that these activities so that more people know Tyakasha, also bring a lot of extra traffic to the store.

Mobile marketing is now unusually hot, but Dongyun says Tyakasha has not started selling goods on the mobile side, but only through the micro-letter brand promotion.

In the face of the Internet business popular "fan economy" concept, Dongyun responded that he never deliberately create any "fan" products, such as "explosion" and so on, this practice is very "soil." Customer recognition Tyakasha products will naturally pay attention to, will buy, this is enough, I am also very opposed to any deliberate action. However, it will interact with customers through Weibo and will provide a variety of product styles for everyone to choose from before production.

Billion power network to understand that the Tyakasha brand was established in 2007 in Shanghai, the target customer base is like collocation, fashionable youth groups, the product to women-oriented, there are men's and children's wear and a variety of related jewelry. Dongyun, who is also the designer of the Tyakasha brand, was a famous illustrator.

Dongyun to billion power network revealed that his design inspiration from daily life, so the style of Tyakasha costumes, pattern design are mostly related to life. After having children, I also designed some clothes for children's wear.

At present, Tyakasha in Shanghai has a flagship store, the rest of the physical stores in various forms distributed throughout the country. Dongyun usually put all the energy in the product design, when the Million Bang Power network asked Tyakasha sales data, Dongyun said that they do not care about these, the product is enough.