Characteristics analysis and core factors of network Marketing

Analysis on the characteristics of network marketing

With the development of Internet technology and the low cost of networking, the internet is like a "adhesive" that links businesses, groups, organizations and individuals across time and space, making the exchange of information between them "readily available." The most important and essential part of marketing is the communication and exchange of information between organizations and individuals. If there is no exchange of information, then the transaction is the source of no original. Because of this, the Internet has some of the characteristics of marketing requirements, making network marketing presents the following characteristics:

(1) Across time and space. The ultimate goal of marketing is to occupy the market share, because the internet has beyond the time constraints and space restrictions for information exchange, so that the time limit to reach a transaction is possible, enterprises can have more times and greater space for marketing, can be 7 days a week, 24 hours a day, anywhere and anytime to provide global marketing services

(2) Multimedia. The internet is designed to transmit a variety of media information, such as text, sound, image and other information, so that the exchange of information to achieve transactions can be in a variety of forms and exchange, can give full play to the creative and dynamic marketing staff.

(3) Interactive. The Internet through the display of merchandise images, commodity information database to provide relevant inquiries to achieve supply and demand interaction and two-way communication. can also conduct product testing and consumer satisfaction surveys and other activities. The Internet provides the best tool for product joint design, commodity information release, and various technical services.

(4) Personalization. The promotion on the Internet is one-to-one, rational, consumer-led, not compulsive, step-by-step, and is a low-cost and humane promotion, to avoid the salesman strong marketing interference, and through the information provided and interactive conversation, and consumers to establish long-term good relationship.

(5) growth. The number of Internet users is fast growing and global, users are young, middle class, high education level, because this part of the group has strong purchasing power and strong market influence, so it is an extremely development potential market channel.

(6) integration. Internet marketing can be from merchandise information to collection, after-sales service coherent, it is also a whole marketing channel. On the other hand, enterprises can use the Internet to carry out different communication marketing activities for unified design planning and coordinated implementation, to the unified dissemination of information to consumers to avoid the negative effects of inconsistency in different communications.

(7) Advanced. The internet is one of the most powerful marketing tools, which combines channels, promotions, electronic transactions, interactive customer service, and market information analysis and provide a variety of functions. It has a one-to-one marketing capability, it is in line with custom marketing and direct marketing of the future trend.

(8) High efficiency. The computer can store a large amount of information, on behalf of consumers to inquire, the number and accuracy of information can be transmitted, far more than other media, and in response to market demand, timely updating of products or adjust prices, so timely and effective understanding and meet the needs of customers.

(9) economy. The exchange of information through the Internet, instead of the previous physical exchange, on the one hand can reduce the printing and mailing costs, can be no store sales, free of rent, save water and electricity costs, on the other hand can reduce the loss due to circuitous multiple exchanges.

(10) Technical. Network Marketing is built on the basis of High-tech as the support of the Internet, enterprises to implement network marketing must have a certain technical input and technical support, change the traditional organization form, enhance the function of information Management department, the introduction of marketing and computer technology, the combination of talent, the future can have the competitive advantage of the market.

The core factors of network Marketing

First, to help enterprises achieve business objectives for the purpose of the website construction

Thousand nets that: marketing-oriented enterprise website must be to meet some aspects of enterprise network marketing functions, for example, customer service-oriented enterprise website marketing function, sales-oriented corporate website marketing function, to the international market development for the active Enterprise website marketing function, the above simple enumeration are to achieve the business objectives as the core, So through the Web site such tools to achieve its Web site marketing value.

Second, good search engine performance

Enterprise Website Another important function is the website promotion function, and the search engine is the current Netizen obtains the information the most important channel, if the enterprise website can not through the search engine to carry on the effective promotion, then this enterprise website to a certain extent its marketing nature will be greatly reduced, So the marketing enterprise website must solve the enterprise website search engine problem, also can understand for search engine optimization work, in the Marketing Enterprise website solution, the search engine optimizes the work as the foundation and the long-term work, from the Enterprise website planning stage and even from the Enterprise Network marketing strategic planning stage has already begun, And it runs through the entire business process of the enterprise website.

Third, a good customer experience

The enterprise website finally faces the potential customer with the customer or says with the company business has the association any organization and the individual, how promotes the enterprise website The Customer experience is the marketing enterprise website must consider the important question.

Iv. attention to detail

Details of this is also a customer experience an important element, because of its importance so we separate it as a marketing-oriented enterprise Web site, in the marketing-oriented process development, content Maintenance, Web site management need to reflect the details of the problem.

V. Website monitoring and Management

Marketing web site is another factor is the site itself monitoring functions and management functions, the most simple site always need to add a section of traffic monitoring code it, more management characteristics do not introduce more.

Source: Hebei old Xu Seo training
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