Characteristics of Long Tail keywords

When a main keyword is more popular, and do go up to spend more time, we might as well try long tail keyword. Although the search volume may not be too much, but often 8630.html "> sometimes more accurate or more pull over."

Can be used as a helper to help the site. Long tail keywords generally have the following characteristics:

1, the search volume is very small

Since it's a long tail, the decision is not like the target keyword that every day has a large number of searches, sometimes long tail words more like a person's thinking, everyone's thinking is different, or at different times to consider the same problem search words will be different, so decided the search volume is very small.

2, the search frequency is not stable

It is possible that the word was searched once in two days, and it is possible that the word was only searched once in 1 years, especially the long tail word of a larger length, even in a few years is only searched once, so its search frequency has great instability.

3. Less competitive

This mainly from two aspects, one is that everyone's goal is the core keywords, so long tail competition is small, and the second is that these words theoretically have unlimited, the number of large, also decided that it is impossible to be completely covered.

4. Infinite number of words

Each industry, each keyword, if seriously to dig, according to performance, use, hobbies and other subdivision, there will be a large number of long tail for us to use. We can do it ourselves, or we can use tools to achieve it.

5, the target is more accurate

If it is a core keyword, the user search does not really want to find the word literal meaning, for example, the user retrieves the word "car", may be to buy a car, may be to find accessories, but also may be to understand the market, but long tail due to the length of words, the user search words easier to judge the real intention. The search target is therefore relatively accurate.

6. Higher conversion rate

The accuracy of the search target determines the higher conversion rate.

7. Composed of several words

Long tail keywords are generally composed of multiple words or shorter sentences, with the development of the Internet, more and more users have used the search engine as a smart machine, search the word five flower eight, some even two sentences.

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