Characteristics of network Marketing in furniture industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Over the years, the furniture has been mainly through the traditional store way to sell, although this way is more intuitive, but the disadvantage is also very obvious, that is the higher cost. In the past, the furniture industry in the case of high profit rate, the drawbacks of this sales method is not obvious, but in the furniture industry increasingly fierce competition, the average decline in profit today, this problem is more serious. Therefore, the search for more effective and low-cost furniture marketing, has become furniture manufacturers, especially furniture dealers more and more concerned about things. Thus, efficient, low-cost e-commerce gradually surfaced.

E-commerce can save a large amount of marketing and circulation costs for the enterprise, which makes it possible to reduce the cost and price of the products. And consumers can find the most favorable prices in a wide range, or even spare the middleman directly to the producers to order, and thus can achieve a lower price to purchase.

Consumers urgently need to use new fast and convenient shopping methods and services in order to maximize the satisfaction of their own needs. This change of values calls for the development of E-commerce.

One: The characteristics of electronic commerce in furniture industry:

Furniture E-commerce, is nothing more than the use of Internet Web pages for furniture products sales, and traditional furniture stores and the old media products catalog sales, magazines, news, television and radio promotion methods, through the network furniture sales, with the following salient features:

1 compared with the traditional shopping center, consumers do not have to drive to a very distant shopping malls to do shopping, there is no need to queue long line, patiently waiting.

2 compared with other media, the Internet is by far the cheapest media. And the spread of a wide range, through pictures and dynamic video can be described in the product more image and vivid.

3 The realization of communication between the two sides. Through the adoption of QQ,MSN online video, audio and text can be achieved online with consumers to communicate with each other. This interaction enhances the intimacy with consumers.

4 The product information provided is not limited by quantity. Because there is no actual shop area limits, thus provides the huge choice space for the consumer.

5 network sales provide consumers with great convenience. Whenever and wherever you can access the Internet, you will be able to instantly order furniture products anywhere in the world, and can achieve a timely comparison between a variety of furniture products, greatly reducing the time to buy products.

6) The realization of direct selling way. Through the use of the Internet, in the sales chain can reduce the number of intermediaries, so as to give consumers a huge price concessions. General online sales price is lower than the traditional price situable.

Two. The furniture industry electronic commerce strategy

According to the growth trend of network sales, in view of the advantages and disadvantages of network sales, furniture vendors should be aware of the following aspects of network sales, and targeted to prepare:

1 Successful network sales need integrity: The market needs integrity, Internet sales market needs more integrity. Due to the rapid development of Internet technology, the laws and regulations about network sales inevitably exist vacancy phenomenon, and because of the general existence of honesty problems in the traditional commodity trading market, people have more doubts and even doubts about network sales. Therefore, how to establish a good faith image in the network economic market, the integrity of the concept of real integration into the network sales of the actual operation of the various links and long-term maintenance, is the distributor of network sales success of the key factors.

2 Logistics System support: In the purchase of relevant insurance under the premise of the maximum extent to ensure that consumers through the internet to order the furniture on time delivery, and to avoid in the logistics process due to furniture damage caused unnecessary losses. In addition, the network sellers through the relevant commitments, to ensure that the network of consumers in the furniture products after delivery of the right to return the furniture, but also to dispel the concerns of network consumers, and safeguard the interests of consumers.

3 Price is always a competitive weapon: because of the broad nature of the Internet information, customers can get as much as possible to obtain their own information, perhaps we are just selected by customers one of the many manufacturers, so the price is always the core of electronic commerce weapon.

Third: Furniture industry website Promotion Strategy

In the global production of serious surplus today, only good products and the website is not enough, but also have a good marketing strategy, how the fastest, most effective, at the same time the lowest marketing costs to promote themselves out.

A lot of ways to promote, as many as hundreds of, here I will introduce a few of the most effective methods.

1:: Bidding rankings, mainly in the domestic two sites, respectively, Baidu and Google. Quick results, the effect of light, the disadvantage is that the hot keyword is too expensive, but also to worry about the malicious click of Peers.

2:seo, that is, keyword optimization, for people's search habits, optimize some keywords. There are many factors, including website structure, website code, content relationship, outside chain, chain, etc. The effect and bidding rankings are similar, but the cost is much lower, suitable for long-term business. Have the ability to do, if they do not, you can find a professional company to do.

3: Embedded ads: is embedded in many personal sites (some pornographic sites) that kind of advertising, but also Pay-per-click, the largest number of vendors are Baidu, Google, and Alibaba. This method spreads a wide range, suitable for enterprise to carry on the brand dissemination.

4: Network Advertising, some enterprises choose to be in some people traffic on the site to put ads, generally in pictures and text to show the way. The charging method is generally divided into the package year, or Pay-per-click, or to a certain base fee, and then click Pay.

There are many methods, such as blogs, forums, video marketing, etc., but because of the difficult operation, and the effect is not easy to control, do not recommend enterprises as a focus to consider. In general, with the development of international Internet technology, the Internet has the characteristics of rapid information, rich content, interactive, easy search and low cost, as well as has more than 100 million of the Internet users and this user base is still more than 20% of the rapid growth of the broad Foundation, Furniture sales through the Internet will become a sales form of domestic furniture sales. Therefore, domestic furniture manufacturers and furniture distributors should conform to this trend, in the use of traditional sales model at the same time actively explore the furniture network marketing.

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