Charles Zhang breaks the spell of homogenization, big data comes

Zhang Chaoyang Full blood Resurrection, Sohu so frequent movements. Sohu recently released 5.0 news client, the main intelligent hybrid recommendation, as well as "pull down" smart news. Sohu has also set up a large data center and set up more than 100 people, according to Zhang, the chairman of the board.

The big data-related "fan economy" is like Sohu to play. The release of the site, Zhou Chang, chenhe, Tang Yu, Jiang and other stars show the Drop-down function, exposing their interest points, so that fans are chicken jelly.

At the end of last year, Charles Zhang retreat back, said he was gradually recovering state, looking for mobile internet feeling, now it seems that he himself has been full of blood resurrection. The day before he took part in the activities of Sohu video, news client released hastily rushed to Wu Town to participate in the world Internet Conference. As for Sohu Group, media, video, Sogou 2014 action is very big.

This time, he will use the new products to break news client homogenization of the "curse."

The new version of the client-driven intelligent hybrid recommendation. The traditional news client is mainly in the editorial content, the homogeneity is serious; this year, the emergence of today's headlines and other products to recommend the main algorithm, may also cause another kind of "homogenization." Zhang explained that if the user's interest in the recommended content, the access will become narrower, many users need to understand the content is also ignored. So it's still necessary to edit the content that the user is required to recommend. The next pull is a change in the user experience, and this action can be. Free the hands of users to adapt to mobile news reading needs.

In addition, the 5.0 version has also added personalized channels, voice traffic broadcast and other new features for mobile internet. Among them, the voice traffic broadcast is the use of Sohu's matrix advantage, the core function by the Sogou map.

Easy view published earlier reports, Sohu News client to 48.78% of the user coverage ratio, stabilize the industry first, the number of users has more than 200 million. (Tencent, NetEase also said that they are the first).

Sohu Media business to How to change, Charles Zhang has been very clear, channels and content should be exerting force. News client, mobile phone Sohu Network is the action on the channel. In content, Sohu years of media experience is a number of advantages, but he also wanted to be stronger. In addition to strengthening their own content, but also need to UGC, the data show that, as of November 2014, Sohu News client settled in more than 19,000 media, a large number of content library covers the text, video, audio and other forms.

Chi Qiming. This is the more than 10 years ago Gao, three or four years ago, after Chun, another to join the Cross-border media sohu people. Zhang's explanation is that the era of individuality needs to stick to the "journalistic professionalism". Deep digging can indeed be another way to break the homogenization.

It is understood that Chi Qiming to Sohu will continue to do content, as a producer to do depth content, of course, in front of the user, his identity or moderator.