Charles Zhang: Used to save money now is to counterattack

Shanghai Securities Daily: The outside world sees you as the leader of the Internet industry and likes to treat you like a show star, but in the past year, you seem to have a lot of low-key, why? Charles Zhang: I have been "behind closed doors" for the past year. Ten years ago my mindset was to run a company to keep him alive. So in the promotion of brand I participate in more, this is for the promotion of Sohu brand, but also to save money. But now Sohu is not 4 years ago Sohu, the so-called "technology-driven", not only the technology as the core of such a simple, including Sohu management team concept of transformation, in the future direction of resource input and so on are inclined to technology.　　And now Sohu has everything, began to launch strategic counter-offensive.　　Shanghai Securities newspaper: for Sohu over the past few years have gone a lot of detours do you agree? Zhang Chaoyang: Sohu has indeed gone through many detours in the past few years. To meet Wall Street's quarterly revenue and profit demands, we've had a few years of texting and gaming. Our brand marketing is very strong, but not in the technology to do it, giving the opponents many opportunities. Sohu is the first to do online navigation, but lost the opportunity to dominate the search engine. Sohu very early began to invest in online games, but until recently, "Tianlong eight" is really listed as a first-class online game enterprise ... There are many lessons in history. But Sohu's current technology is very good, in China's internet companies are absolutely in the leading position.　　However, the current build is not fine enough, but also need further development of running-in, so as to attract more traffic.　　Shanghai Securities Daily: Wall Street investors look forward to Sohu is also your pressure, you think Sohu's share price is undervalued? Charles Zhang: Wall Street analysts have elevated their ratings for Sohu. Sohu benefited from "Tianlong eight" success, the stock price recently has a good performance. Sohu's share price is also embodied in internet advertising.　　But the value of Sohu in the community to be seen by investors to know gold.　　Shanghai Securities Daily: What pattern do you think will exist in the future Internet?　　Zhang Chaoyang: With the rapid increase of Chinese netizens, the future Internet will be presented from one to two large websites, to provide users with a full range of services and information. Shanghai Securities newspaper: in the portal of the five major business income, content, search, online games, wireless value-added, E-commerce, Sohu's leading edge is not obvious.　　Does Sohu endorse this statement? Zhang Chaoyang: Sohu does not pursue a field of "Historical brand" memories. Sohu is seeking to let "most netizens spend most of the time in Sohu."　　Internet industry ups and downs, Sohu is the pursuit of the next 3-5 years, or even longer time, when the tide after the sand, Sohu is only surviving a few internet companies, and Sohu's technical advantages to ensure that Sohu can do. Shanghai Securities Daily: How much impact will the 2008 Beijing Olympic Games have on internet advertising? Is Sohu sure to be the biggest beneficiary of far more than other Internet companies? After Tencent High-profile release of the Olympic strategy on SohuA shock? Charles Zhang: Olympic brand is valuable, is the Olympic Committee to protect the brand of the Olympics is very strong, the Austrian organizing committee to protect our rights, the relevant provisions are very meticulous, so restrictive very strong. It's not easy for some companies to get in. It is no doubt that the Olympic Games brought Sohu advertising revenue will be much higher than any other internet companies.