chased by millet and defender Samsung

In yesterday's Millet conference, in addition to millet note out of the best friend products IPhone6 plus mo. Lei repeated the comparison between the millet note and IPhone6 Plus, trying to create the illusion that the millet note is more competitive than iPhone6 plus. In fact, a slightly more rational understanding of users understand that the millet note and IPhone6 Plus is a completely different price space products, lei just take the advantages of millet note and IPhone6 plus shortcomings do contrast, which in itself is a chicken thief unfair thing. But no doubt lei such a strategy is successful, Millet is now dead stare at Apple's strategy, and Samsung's death to stare at Apple's strategy is the same.

Millet chasing Samsung

The real competitor of Millet is not apple, but Samsung. Lei released the original meaning of millet note, also want to learn about Samsung's Shuangqishan ship strategy, even the name is Samsung first began to use in the big screen smartphone, Samsung was the screen size of the Galaxy S and Galaxy Note Double flagship, in a sense also affected the later Apple. Understandable, smart phone has developed to this point, now is not the year that single for the king of the era of conquering the world, this is not only Samsung, Apple's consensus, but also the subsequent followers of millet.

After the millet note was released, from 699 yuan red meter second generation, to 999 yuan red meter note, from 1999 Yuan Millet handset 4, then to 2299 yuan Millet note as well as the top edition 3299 yuan Millet note, the Millet product line now already from the low-end to the high-end full line coverage, Become richer than ever before.

The release of millet note, but it means that the full start of the war between the Millet and Samsung, last year, the Millet mobile phone in China's rapid advance, so that Samsung fell a big somersault, millet squeezed off Samsung, become the most domestic mobile phone sales of mobile brands, this year Lei released Millet note, will eat how many original Samsung's market share?

Starting from the year before, Lei began to layout the international strategy for millet, until this year millet has been quite fruitful, millet in Southeast Asia, Taiwan, Singapore, India and other regions of the sales are very impressive, especially in the most important emerging markets in India, millet to cost-effective advantage of the sharp weapon, very popular in India's local users.

Millet ate Samsung's share, has begun not only limited in the Chinese market, if Samsung can not meet the challenge of millet, then it in China face millet snobbery, will be in other emerging countries to repeat the same. Samsung on the face of strong rival Apple's squeeze, under the face of the challenge of Millet, Samsung in 2015 if it can not come up with a strategy to deal with, I am afraid that the current Samsung era of mobile phone overlord, will be chased after the crowd, just as the same time Nokia.

At last year's World Congress, Lei the vision of millet BR: "Millet in 5-10 years beyond the Apple, Samsung, become a smartphone first" idea, and take Ma's that sentence self-deprecating to push the media "dream or want to have, in case of realization?" Millet ambition conceivable, millet can surpass Apple's saying, is completely lei media vocabulary, that is, to the media to listen to, cause marketing topic. But Lei must have wanted to replace Samsung in the future as a new generation of mobile phone overlord. Perhaps this is a lifelong dream for lei!

Samsung to prevent Millet

Samsung's global market share fell from 32.5% a year ago to 23.8% in the third quarter of 2014, and shipments have shrunk sharply. Apple shipments rose steadily over the same period, with Apple's market share slightly higher than before. One year the real attention is millet in the Chinese market shipments of the hurricane, took the Samsung China market the first throne.

In the face of the rising trend of millet, Samsung also become very headache. Accustomed to the traditional play of Samsung, not too able to adapt to the emerging millet play, of course, you can also accuse Samsung no "internet thinking."

In the second half of this year, Samsung finally began to adjust at the low-end of the product line, Galaxy a series received unprecedented attention, the 1998 Yuan Galaxy a3,2599 Yuan Galaxy a5,2999 Yuan Galaxy A7, although the price compared to millet, still has no advantage, Perhaps this is the biggest concession that Samsung has ever made. After all, it would be a bit of a grievance for Samsung to put Millet in the same position as Sony and HTC. This also gives the opportunity to allow Millet to swoop in, the enemy is often the most terrible business competition behavior, competitors know you, but you have a smattering of competitors. One in the housetops, one in the dark, the dark millet will always find the opportunity to stab Samsung a knife.

Samsung and Millet have ever wanted to have apple like the hardware and software integration of the gold business model, Samsung is in the hardware and software on the road, struggling to touch the doorway, Samsung mobile phone TouchWiz, I do not know how many users are difficult to spit slot. Instead millet may be on the road to learning apples, gradually groping out a path of their own, in the environment of the Android eco-chain, lei through continuous investment in the layout, life for Millet formed a set of millet mobile phone as the core of the ecological chain, in this regard, the world except Apple has, but also only millet. MIUI is still considered to be the best Android customization system besides cm. By MIUI Birth of the various Internet services, also make millet users linger, in the user active degree, perhaps the world except Apple, also only millet can shoulder.

When Jobs died in 2011, Lei once sent a microblog "Apple's set of rules that I've figured out." "At that time many people also scold Lei portentous, but from the current achievements of millet, as well as business model form, millet I am afraid is the world's most like Apple's business, this is beyond doubt."

Is there a crisis in the 2015 millet? Of course, the faster you run the millet, the more serious the crisis. Don't look at Lei now boasting smart home dreams, Millet handset sales once in 2015 growth slowdown, I am afraid that the crisis of Samsung last year, will repeat the same in millet, and will be serious, Samsung at least enough of the inside, millet can not have enough clout, can make it can slow down its own footsteps, For Lei, falling out is always the rule of cruelty to the Internet.