Chasing Big Data: It's OK and wonderful

"A time of mass production, sharing and use of large data is creeping in. Who has mastered the big data, who can better grasp the initiative of macro-control. China's statistical system to do hug big data of the tide-goers! ”

At the National Statistical Conference held at the end of 2012, Jiantang, director of national statistics, spoke for 10 minutes on the application of large data and cloud computing. What he has to do is to make statisticians inside and outside the venue feel an unprecedented shock. The National macro-economic data began gradually from the 1.0 era, which was collected by the statistical system itself, towards the 2.0 era of self investigation and the combination of large data from the whole society.

I know it's preach.

Large data surging tide, in people inadvertently, to the sudden surge of the trend. The rapid response of the Chinese government statistics, sincere and persistent pursuit with the pace of large data development, a moment has never stopped.

It cannot be denied that large data applications are "the number One project".

Since last year, as the "head" of the National Bureau of Statistics, Jiantang has repeatedly led deep into Alibaba, Tencent, Baidu, China UnionPay, Jingdong Mall, No. 1th Store and other enterprises to investigate the application of large data, in order to explore the opportunity to cooperate with many angles.

Just a step into Jingdong mall door, Jiantang cheerfully said: "I come this time, is with ' government statistics how to better use Jingdong Mall Big Data ' this problem!" He carefully understood the whole process of the development of the new technology in Jingdong, and the ways, types, changes and opening-up of the big data, and discussed the way and the kind of the Jingdong Mall's data to the government statistical agencies.

In Zhejiang Alibaba Company, Jiantang on the day cat and Taobao two online retail trading platform operating mode, business size, volume of transactions, development speed and large data services have generated great interest, on the spot to make use of Alibaba network platform daily transactions generated large data to further improve the concept of trade statistics.

Tencent in Shenzhen, he carefully inquired about the large data acquisition and application of Tencent, sincerely willing to work with Tencent to explore the application of large data in statistics, as well as the way in which statistics are published on the Internet, he hoped that government statistics would serve the people in a more convenient and friendly manner.

The plane had just landed in Shanghai and Jiantang couldn't wait to visit the 1th ecommerce website and the CBI trade group. In face-to-face communication with the enterprise, he not only in-depth understanding of the new economy and e-commerce data in the statistical work of the application of the practice, but also asked two companies in detail the growth process, business model, transaction volume, operation and management issues, harvest quite abundant ...

Some media said that Jiantang is a big data "super fan". Yes, the hardcore fan, with his powerful "big hands", has helped the National Bureau of Statistics make useful explorations in big data applications. Today, the National Bureau of Statistics has numerous "fans" of large data applications, the Department of Statistics and Scientific research, Trade and Statistics Division, Fixed Assets Investment Division, urban Social and Economic Investigation Division, Industrial Statistics Division, Service Statistics Division and other business departments with large data "have a lot to do" are eager to ...

In order to find out the technical characteristics of large data and the development of the current situation, to explore the application of large data in the government statistics the feasibility and implementation of the path, they walked into the Huawei, into the sea, into the Pudong Software Park, into Wanda, Suning, Tian Yun Rong ... Detailed research enterprise data situation, look for possible cooperation opportunities.

In order to understand the theory of large data, application methods, related technology and thinking mode, to provide new ideas for the reform of statistical work, they have held seminars and seminars with the Ministry of Commerce, Transportation Department, Bureau of Surveying and Mapping and other government departments as well as experts and scholars from research institutes and colleges and universities. It has really studied the change of the government statistic production process under the background of large data ...

Spring River water Heating Duck Prophet, Enterprise is the forerunner of large data use. The two-year "Big Data trip" all the way, Jiantang said, in the large data, the National Bureau of Statistics is to put down the "figure", in good faith with the electrical business enterprises to carry out substantive cooperation, early data sharing, the early benefit of the community!

Suddenly, as the spring Breeze comes

April 16, 2014, the State Council News office held in the first quarter of the economic situation after the press conference, the National Bureau of Statistics spokesman Laiyun was surrounded by the media, reporters on the first release of the quota above the unit online retail sales figures showed great concern. This seemingly normal number is a big step in the use of large data by the government's statistical agencies to advance statistical reform.

In fact, as early as October 2012, the National Bureau of Statistics began to apply large data to the production of statistical data. From the network direct report, enterprise set of tables to the use of PDA electronic terminals to collect data, China's statistical production and statistical system reform step-by-step in-depth, and the convergence of the concept of large data and integration, also helped push the official statistics of China more authentic, accurate and comprehensive. In recent years, the statistical department in Population, Agriculture, investment, transportation and other fields, focusing on the research and utilization of RS, GIS and GPS as the representative of the Space information technology and IoT technology, both upgrade the level of statistical information unprecedented, and blow up the clarion call to promote the application of large data statistics.

Since last year, in order to make use of large data to improve and improve the road freight statistics, the Bureau of Statistics of the National Statistical Office and the Department of Transport and Transport Division, the General Planning Department, on how to choose the most effective indicators from the highway network Monitoring administrative Records index, to calculate the road freight transport volatility coefficient. After more than half a year to collect the highway network monitoring administrative records to calculate, and finally formed the Use of expressway network monitoring administrative records weighing the toll data to calculate the road freight traffic new method.

Earlier this year, with the Shandong Zhuo Chuang Information Group Co., Ltd. cooperation, monitoring coverage of 24 provinces (cities, districts), involving chemical industry, coal, petroleum, agricultural products, forest products and other 50 kinds of circulation of means of production price monitoring results of the "circulation of important goods market prices change" Shan data released, is seen as one of the key initiatives of the National Bureau of Statistics to "hug" big data. The National Bureau of Statistics also uses the Jingdong Mall and Suning Barter trading platform, by hand daily to mobile phones, computers, televisions, air-conditioning, refrigerators, washing machines and water heaters and other commodity prices of the online manual price, and began the corresponding price index trial work.

In May this year, the National Bureau of Statistics collected and collated bank cards across the country and 31 provinces (districts and cities) from China UnionPay monthly to analyze and judge the trend of the national consumer goods market, and to evaluate the total retail sales data of all regions. At the same time, the use of online and offline data, supplemented the social merchandise retail Survey system, collection and collation of more than 30 online retail trading platform of goods and services transaction data to accurately calculate online retail sales.

The real estate price is a "barometer" of economic operation, which is widely concerned by all circles of society. In the real estate price statistic, the National Bureau of Statistics has discarded the traditional data collection method which by the developer submits the data again to report, the new housing uses the net sign data as the basic data to compile the house price index, at the same time, through the market investigation to the network sign data carries on the reasonable appraisal, unceasingly

It is worth mentioning that the Statistical Science Institute of Statistics and Baidu Company's cooperation project-"economic radar", through the search keywords to carry out economic warning and statistical analysis of public opinion, using the Baidu platform and the statistics published by the National Statistical Office, the establishment of keyword Thesaurus and statistical analysis model, to the monthly, Quarterly and annual economic trends to predict, effectively improve the national macroeconomic early warning model, improve the level of economic analysis and forecast work. At the same time, "economic radar" project using Baidu search platform, but also to the National Bureau of Statistics published important statistical indicators for public search concerns and network analysis.

Undeniably, in many other areas, the National Bureau of Statistics has gradually tasted the "sweetness" of large data. The use of large data to carry out a statistical application project, like springing up, the statistical reform has been given a brighter note. As Jiantang said, large data will become the government's macro-control, national governance and social management information base. Who has the big data, who occupies the commanding heights.

The wind and waves write a new chapter

Last November, the NBS breathed a sigh of relief with Baidu, Alibaba, China Unicom, one shop, 58 city and other 11 enterprises, signed the "large data strategic cooperation framework Agreement", the joint study and explore the establishment of large data application of statistical standards, the use of corporate data to complement the government statistics to improve the content, form and implementation steps. The 11 companies have also become the first large data-cooperative platform for the National Statistical Office, making a substantial step towards the application of large data in government statistics.

Today, the Chinese government has taken a large number of fast-track statistics, and the scope of the big data will be greatly expanded.

In the future, the data of crop planting area and category will try to get through satellite image and IoT technology.

In the future, the statistic of freeway traffic flow will try to get through the expressway radio frequency induction technology;

In the future, the production and operation Records of enterprises may be automatically imported into the network direct reporting system, enterprises related to electronic financial data may directly generate statistical data;

In the future, the government statistical agencies will make full use of large data, tightly grasp the internet, PDA, remote sensing and other modern information technology, the precious wealth of the direct investigation, to build statistical basis for data collection "second rail" ...

"Big data is like the bud of spring, coming out of the sky; Big data is like the sunrise of the east, which is about to rise, and the big data is like the wave of the sea, coming surging." "In the preface of" large data published in government statistics, "Jiantang the big data that is ready to be sent in poetic language. With the development of large data technology and the gradual improvement of network security technology, it will bring a more scientific, convenient and colorful digital world for government statistics.

The government statistics application big data foreground, but also the road is long, need to come up with enough courage, perseverance and wisdom. Traveler boundless, China statistics in the large data application of the road, will pull out the wedge, no hesitation, and the row and wonderful.

(Responsible editor: Mengyishan)