Chat "Home appliances that thing Haier Mall focus on large data user experience

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May 6, a group of home appliances fun data "home appliances that point" has become a hot topic on Weibo. It through the Haier Mall and other electric platform behind the accumulation of a large number of information data, the home appliance transactions in the different regions of the consumption habits, different consumer groups, such as the purchase of the trend of the analysis, through lively picture form, to show to consumers. Let consumers more intuitive understanding of household appliances consumption of regional differences and interesting trends. For example, Guangzhou people "filial piety" proud of the river, every hundred in the Haier mall consumption of Guangzhou, there are three people are for parents to choose the electronic blood glucose meter or blood pressure meter. Home appliance gifts into fashion, Confucius and Mencius in the hometown, you ask me how deep I love you, home appliances represent the heart of Shandong people.
With the advent of the Internet in the broadband era, the popularity of social networks and smartphones, a lot of people's preferences are recorded in the form of data. More and more enterprises, through the data analysis and processing, so as to understand the user needs, grasp the consumer trends, insight into market demand, the use of data-driven business growth. In this respect has entered the Internet strategic stage of Haier has begun a lot of exploration attempts. For example, last year double a net shopping carnival sales nearly billion, sales reputation double harvest. This year, together with the cat through large data analysis of user preferences, the first time in the industry to introduce a large-scale household appliances personalized pre-sale activities. This time, Haier City test water data analysis, through the complex data through the visual image of services to users, to build consumer household appliances Consumer guide, leading home appliances manufacturing industry in the data application for in-depth exploration.
Haier Mall as the Haier Internet carrier, in recent years through the "Information Network, marketing network, logistics network, service network" Four network integration advantages, put forward "by about service, 24 hours of limited delivery," the National No Blind zone coverage, send and install synchronization, "such as the highest level of service standards, relying on large data resources to pay attention to user behavior, insight into user needs,     Timely delivery of solutions, and constantly practice the "from selling products to sell services" concept. Household appliances are the necessities of daily living of consumers, through the consumption of household electrical appliances in the process of these interesting analysis, mapping social hundred state, Haier Mall for consumers to provide information guide and forecast the future trend of household electrical appliances consumption. At the same time, this kind of user analysis also provides the reference meaning for the electronic commerce profession. Recently, Japan, "Diamond Magazine" published early Waseda University Financial Institute of Comprehensive Research consultant Noguchi leisurely Guichon comments article, the article pointed out that Haier in the global market has achieved rapid growth, has been the world's first three consecutive years, operating capacity of the leading Japanese home appliances enterprises.