Check the pros and cons of SEO and SEM, to complement each other

If you do not know how to allocate your search marketing accounting, or with the customer proposal when not how to explain the difference between search marketing products (SEO and SEM), or do not know the site/company in the current period should be the priority of the implementation of the search http://www.aliyun.com/zixun/ aggregation/12474.html "> Marketing strategy, this article can help you deepen your understanding of the difference between SEO and SEM and the advantages and disadvantages. Little head bidding assistant to give you a detailed explanation today.   SEO (search engine Optimization)   Advantages   Cross lookup engine platform Action –seo optimization is done for all search engines, as long as the SEO method is white hat, professional, user-oriented experience, then you can not only collect search engine optimization by Baidu to traffic, Google, Sogou, 360, Yahoo, Soso will be different degrees of recognition of your site, thereby giving you a good site to show the location. And SEM, different search engine has different service mechanism.   Boost flow no need to increase accounting-to improve PPC flow, you need to improve accounting. But SEO is not the same, SEO optimization is a bit like a snowball, the beginning, although inconspicuous, but once the snowball roll up, the mechanism once established, then will be full of stamina, the role of the more significant to the back, without you to put more.   Stop spending, traffic Yu Cun – Many customers take the SEM cost divided by CPC to calculate whether the SEO service fee is more cost-effective than SEM, which is obviously unreasonable. Because unlike SEM, when there is no money in the account, traffic will be aborted. After a professional SEO optimization of the site natural flow will not because you stop the SEO service and immediately disappear, on the contrary, the flow will continue for quite a long time, theoretically, if not too big outside the competition and the search algorithm is not a big change, the flow is basically stable. So, if really want to calculate, should at least take 2 years of SEO traffic to and a year of SEM traffic to do comparison.   Higher confidence level – higher user trust than Sem,seo. After all, SEM is also a kind of commercial advertising, users click on their own is holding a view of the attitude of advertising, if not satisfied to jump out to see the next one. But the natural ranking is different, the user will think by the natural rank row goes to the website to be more professional, more believable, simultaneously the user participation degree and the conversion rate is also higher.   Excluding negative audio-imagine if there is a negative message from SEO below your sem ad, is it bad? The influence of the general negative audio is 3-5 times larger than the positive message, before the service of a smart home customers, detailed I do not point out, they found suddenly their brand area of traffic reduced by 20%, to find the results of a see found in the Natural ranking first page is actually a Baidu know the negative, this time the guestHouseholds only think with SEO to row negative, too late. So, usually pay attention to SEO, through SEO, can be very good to consolidate the first page of the weight of the search results, set up such a protective barrier, can effectively prevent negative intrusion. Just a lot of companies are waiting for something to come back.   Easier to attract clicks – natural results, after all, are at the heart of the Serp user's visual center of gravity, with more attention and clicks than SEM. According to past experience, the natural results of the first SEO flow is generally higher than the first ranked PPC ads.   Disadvantage   Effective time long-generally speaking, SEO optimization of the effective time at least also need 6 months, anxious to get the site is bad, or no effect. So do SEO, need the company Mister Seo has a full understanding and psychological expectations. So I still suggest that for the general traditional companies, rather than immediately and they push SEO services, the first system to do a training, let it know the pros and cons of SEO after the launch of our services. No guarantee-because you are not simply buying ads, you have no way to ensure that your site can get much show and click. Communication cost-SEO optimization needs to involve and many departments of cooperation, such as goods, design, technology, editing, PR, etc., the exchange cost is very large, a good SEO consultant or SEO commodity managers need to have a strong cross-sectoral organization of communication and coordination ability. Instability – search engine algorithms often change, and generally lead to site keywords ranking and traffic changes, stability and SEM can not be compared.   SEM (search engine advertising)   Advantages   Instant traffic-now that you're buying search engine ads, your site keyword rankings and traffic can grow and appear within minutes.   Easy to test-SEM advertising quick, rich data information, can be used to do AB test, comparative analysis of which pages have a very good transformation. Of course, through the SEMPAY-PER-CLICK5 can also guide SEO keyword strategy, through the test of different groups of keywords and corresponding landing page, observe the visitor behavior data, order transformation, select the user participation degree or high conversion rate of words as the keyword strategy for SEO reference.   Accurate ROI Accounting-PPC has a clear cost, presentation, click and transform that can be well tracked. Through data analysis and comparison can be clearly accounted for CPS or CPA, through the analysis of these objectives can help online marketing staff to make appropriate adjustment strategies.   Precision-This feature is very helpful for local companies, and you can go to a designated city in a PPC account to drop in your keywords. This can make your potential users more accurate, more intent, and reduce the number of ineffective costs and traffic. Brand area – have to say Baidu's productsThe licensing area is very good. Once the site is purchased, you will be able to quickly get a lot of user attention, and all unrelated sites will be squeezed out of the first screen. There are also many customized features, you can put your site's important products or columns to show priority in the search results, shorten the conversion rate path.   Disadvantage   No long-term benefits-different from Seo,sem once the cost, the flow will be suspended, there is no sense to say, absolutely will not appear similar to the "Snowball mechanism" SEO. If you compare SEO to playing the piano, the longer you play, the more skilled the skill, the better the effect, and SEM is to pay people to play, although also can bring a wonderful audition to enjoy, but for yourself, there is no growth, once you can not afford such a cost, then all the wonderful music to draw a rest.   Less user coverage-because the search engine clearly distinguishes between finding ads and natural rankings, most users simply don't want to click on SEM ads, which makes SEM user coverage very limited, and many studies show that at least 70% of clicks from SEO natural rankings, So for the company, in doing PPC at the same time, SEO optimization must not fall, SEO flow not only cover a wide range, flow quality is better than SEM.   Click Fraud-this does not need me to explain, in such a fierce competition in the Internet, click fraud often attack, although the search engine has some filtering mechanism, but villains, outsmart, total can not 100% of the prevention, which means that you need for some "robot customers" to pay, hehe. Trust degree of low –sem advertising users trust less than SEO, the reason is as stated, so sometimes think, "free is the most expensive" sentence is still very reasonable.   Above is a personal analysis of the SEO and SEM main advantages and disadvantages, anyway, I always feel that the best way to avoid weaknesses, SEO and sem If you can integrate together, find an experienced search marketing staff, can give you the company's online marketing to bring huge benefits and minimize the risk. Expect this article to be helpful to you or your company, have any questions welcome the message to communicate with me.   Comments: In fact, can see that the data is still similar to Google, 360 and so on the list of natural rankings of the absolute division of the search engine, and for Baidu This is not the moral to apply. But one thing is to agree with, that is: SEM advertising user Trust degree less than SEO.