Cheetah 30 million US dollars to buy public interaction

DoNews, June 12 (Reporter An Hong) Cheetah Mobile announced today that it will spend 30 million US dollars to acquire the mobile advertising company Hong Kong Interactive Interactive (Zoom Interactive) Internet Marketing Company to help cheetah international routes to expand and improve the mobile Internet Commercial ability.

Pursuant to the Acquisition Agreement, Cheetah Mobile will pay USD20 million in cash and USD4 million in Class A Limited Ordinary Shares upon completion of the transaction, with the remaining funds to be paid in installments within two years in a total amount of USD30 million.

It is understood that the Cheetah Mobile acquisition of public interaction is fancy its advertisers resources and proprietary technologies, including mobile DPS and digital marketing analysis to enhance Cheetah's global mobile Internet market analysis and its own mobile commercialization capabilities.

Cheetah Mobile CEO Fu Shengqian said before the company went public that Cheetah Mobile is committed to further expanding the mobile user base, expanding the global market and increasing its monetization capabilities in search of strategic investment and acquisition opportunities. In particular, the international business needs a better brand and reputation, need to build a world-class talent team. The acquisition of product interaction, is Cheetah after the listing of the first capital movements, but also its international expansion route an important pawn.

Hong Kong Pinnacle Interactive and its affiliates, which specialize in mobile advertising, are tier two distributors of Facebook ads, tier two distributors of Google Greater China, and preferred partners for companies such as InMobi, Millennium Media, AirPush and TapJoy. Product interaction also with the world's top mobile content publishers and advertisers to establish a good relationship of cooperation.

On May 20 this year, Qihoo 360 had spent 100 million U.S. dollars in holding MediaV to solve the problem of lagging commerciality in search and other fields. (Finish)