Cheetah Mobile Announces acquisition of Mobpartner, accelerating ability to increase liquidity

March 16, 2015, the world's largest mobile tool developer Cheetah Mobile (NYSE:CMCM) announced a 58 million dollar price of 100% to buy Global mobile marketing company Mobpartner. This transaction will be carried out in cash and in the form of shares. The price of a transaction is limited by the adjustment clause in the transaction document.

Cheetah Mobile CEO Fu said: "Cheetah Mobile is designed to create the best mobile experience for global Mobile users, providing the best mobile advertising services to advertisers and distributors around the world." In the past three years, we have provided the global mobile users with a variety of killer products, and by the user's pursuit. Now, the Cheetah Mobile Global monthly active user has more than 340 million. At the same time, we have made significant progress in building a global mobile advertising platform, but this is only the beginning. The acquisition of Mobpartner will further boost the cheetah's position in the mobile advertising field. We will work together with Mobpartner to create a world-class mobile advertising platform.

Mobpartner provides advertisers with innovative marketing techniques on the mobile side, and helps distributors to cash in with higher ecpm. Mobpartner's business covers 200 countries, serving over 500 advertisers and partnering with more than 10,000 distributors worldwide, covering more than 200 million mobile users a month, generating 180多亿次 advertising exposure.

"Mobpartner's achievements are obvious to all, we also appreciate the entrepreneurial spirit of Mobpartner management team." We are thrilled to be the best mobile advertising platform in the world with them, "Fu said. "We will provide better mobile advertising services to our global customers and partners through the integration of the cheetah's large and growing mobile and mobpartner global advertising resources, leading mobile advertising technology and a wealth of professional experience in overseas mobile advertising." We are also looking forward to creating higher value for global users, advertisers, distributors, and thus further accelerating our ability to become more mobile.

Mobpartner CEO Djamel Agaoua said: "In the world, Cheetah Mobile is a trustworthy partner, we have always admired it, the success of the Cheetah's movement, or China's overall market advantage, partly from its very competitive environment." It is the fierce market competition that makes the cheetah move so that it can dominate the international arena of Chinese enterprises. In fact, the cheetah moves most of its users outside of China. ”

"Our move with Cheetahs has a shared vision of how to maximize the return on global mobile advertising investment." Therefore, the merger of two companies is the process of natural evolution of Mobpartner business. Cheetah Mobile will accelerate the growth of mobpartner, help us improve the flow, and enrich our products and services. Mobpartner will also speed up the leopard's mobile overseas layout. Agaoua added.

The completion of this transaction is limited by the relevant delivery terms in the transaction document. After the deal is completed, Mobpartner will be the Cheetah's mobile affiliate, Diamel Agaoua will remain Mobpartner CEO and become senior vice president of Cheetah Mobility.