Chef's dishes can also be done by users: "Vegetable matching Tatsu" want to use the chef to provide recipes for semi-finished products fresh distribution

myself.

Everyone has to have a personality is undoubtedly the most distinctive characteristics of this era, so in eating this aspect, if a new recipe site can only teach users to do casual can eat home cooking must not meet the psychological needs of modern users. I usually eat in the restaurant when I think, if the chef can selflessly contribute to these fresh dishes of the recipe to me, let me at home can learn to do.

And when I listened to the idea of a "vegetable match", I found that they actually offered the possibility from another perspective. "Vegetable Matching Tatsu" is a semi-finished raw distribution site, and now most of the companies do semi-finished products for fresh distribution of the company, they choose to let "Chef" to provide recipes, and they are responsible for the chef's recipes with the vegetables of semi-finished products fresh, and distribution to the user's home.

"Vegetables match up" hope they can gather two kinds of cooks, a class is a grassroots chef, such as the family passed down, skilled people, or some like to study eating, also can do their own good food, senior cargo, the current vegetables with most chefs belong to this category.

In fact, however, the vegetable match is more than willing to attract another class of chefs, that is, Orthodox trained professional chefs, such as the high-end chefs in five-star hotels. Of course, it is difficult to make a large number of recipes available to these chefs, but if the next vegetable match can achieve larger sales, you can go to work with the hotel, so that each chef to provide a good dish, while the vegetable matching up to help the hotel to carry out the role of advertising media, so you can ask and the chef to eat a meal, Let the user stay for a few nights hotel resource replacement.

With the chef resources, the vegetable match will be a food service community composed of these two groups, chefs can communicate with each other in this community, and more importantly, users can also see the chef's personal homepage and communicate more with the chefs who provide them with the food, so that the viscosity of the chef and the user increases, At the same time, individual chefs will also be marketing their own dishes.

The design of the profit model, the present stage of vegetable matching is to make money by selling fresh vegetables. They will purchase vegetables supplied by suppliers of local vegetables (so that the various testing standards will be higher than those in the mainland), by themselves or by the third party logistics of the Co-operation and cooperation of the customers, and the users can get the ingredients tomorrow after the order. At present, the vegetables to match up only to open the distribution of Shenzhen area.

And when the future of the vegetables to reach a larger number of users, such as fifty thousand or sixty thousand accurate crowd, at this time they can choose and kitchen electric brand cooperation and so on to realize.

However, these assumptions will ultimately be based on the scale of user capacity, Lan Hao House, the founder of the team, told me that in the future they were going to do a few things to get a certain user base: The first is to open a physical store in a more densely populated core area (similar to the pattern of youth cuisine), Or to cooperate with the entity store, and two will enter the community, and the community convenience store to set up their own points, so that users can return home after work direct delivery home, three or will increase their own distribution team building, their distribution personnel design is--by the distribution staff pay the vehicle down payment, and they help the distribution staff to pay each month mortgage money , wages in accordance with the vehicle Mortgage + performance + basic salary calculation, while the distribution staff is also the Account manager, in order to motivate the distribution staff.

On the data, the current number of vegetables to maintain a monthly 10 dishes on the new frequency (the original is one months, 20 or so, but the user feedback rhythm is too fast, each user average of two to three times per week (weekday choice of fast food, weekend will choose some of the dishes), the average customer price at 70 yuan.

In the end, I think it's interesting that the vegetables match up to the entrance to the chef, the first is to sell these chef's dishes to build their reputation and visibility, perhaps in the future have the opportunity to make the chef to provide door-to-door service platform, as I mentioned in the Love Chef's report earlier, A platform that will allow practitioners and institutions to bind and provide freelance opportunities in the future should be valuable.