Chei 200 million join the electric business gamble

Recently, the first Red Star commercial brand release and the first commercial annual festival in the Great Hall of the Great Wall of the banquet opened curtain, Shanghai http://www.aliyun.com/zixun/aggregation/4062.html "> Hongxing Enterprise Development Co., Ltd. founder, Chairman Chei announced that hongxing Real estate will fully enter the business sector, including Beijing's first shopping center project "Aegean" will open this year.

In addition, Chei also with Wang, Ma Yun Bet, if 10 years after the simple electric dealer in the high-end retail market share of more than 15%, he is willing to lose to Wang and Jack Ma 100 million.

The Red Star American Kai Lung will build the shopping center in Beijing

At the Red Star's press conference, Mr. Chei officially announced that Red Star Real estate into commercial real estate, the move marks a full expansion of the territory of Hongxing real estate business, causing the industry's high concern.

It is understood that hongxing real estate through 3.5 of the time to build the city complex development team, and now began to enter the department store mall. The Aegean Shopping Center is named "Aegean" instead of "Red Star Square", because it is located in leisure and entertainment, easy shopping, romantic experience style city holiday centre.

Chei said he deeply understood the market law of "having business, property is valuable, property has future", and the cost of 50%-80% of the Aegean shopping center is subsidized by the sale of real estate development, residential, shops, apartments, Soho, etc.

He said that the project has a cost advantage and the city embodies the advantages of gold reflux, and has a natural 5 km radius of passenger flow and natural advertising effect, sufficient funds to invest in marketing, win war market.

It is reported that the Red Star business has been in Beijing, Tianjin, Chongqing, Shanghai and other 21 cities have carried out 27 complex project development. Beijing will usher in the opening of the "Aegean" project this year, creating a new shopping district in the north.

Chei 200 million to challenge Ma Yun, Wang

Chei that the cheap is not the patent of the electric dealer, the shopping center can also produce the competitive power of low price. He said that the electrical business on the surface to save the cost of fixed assets, but the virtual channel will generate flow costs, advertising costs, brand-building costs and platform costs. And the shopping center is the entity, has the natural passenger flow, the scene display, the advertisement effect and the leisure experience and so on superiority.

"Competition with the electric dealer is to reduce the gross profit margin. Chei said that the Aegean shopping mall will use more than 20% of the rental income to subsidize consumers, reduce gross margin to gain a competitive advantage. In December 2012, Wang and Ma Yun Bet "10 years after the Chinese retail market share will not account for 50%", Chei that the first should be the Chinese retail market in high-end department stores and low-grade goods classification.

He said that the Aegean and Wanda are high-end positioning, the realization of online integration under the line is the future direction of E-commerce. "2012 China's total retail sales of consumer goods 20.7 trillion, an increase of 14.3% per cent, according to this speed, after 10, only the Chinese high-end retail market share can not be 50%, up to 15%." ”

In the conference site, Chei said, if 10 years after the simple electric dealer in the high-end retail market share of more than 15%, he is willing to lose Wang and Ma 100 million.