Chen, a former EA executive, founded a fascinating web: a community interested in gaming

In the summer of 2004, at a restaurant near TianLin Road in Shanghai, Chen, the general manager of the optical-video game, spoke to the author for the first time about the long tail demand of the arrival of massive game users. He showed the author a PDA on the game "Diamond Bejeweled", developers is later because of "Plants vs Zombies" PopCap Company.

In the year, the light Pass agent "Legend 3" is sweeping the country, become the industry performance ranked third of the game company, but also is the era of large-scale client games just come, game listed companies will usher in the era of blowout. At that time, no one believed that Chen would really plunge into the field beyond the end of the trip until he joined EA as an executive at the height of light, a major event in the 05 gaming industry. And later, he talked about most of his work during EA, the EA's casual gaming community-"POGO." Pogo This project was then http://www.aliyun.com/zixun/aggregation/31877.html "> The world's largest online gaming community, with active users of more than 20 million, the annual profit of billion. It is also Chen in the operation of the Pogo period, see the game and user community combination of the power of formation. This is a seed, buried deep in his heart, silently ready to sprout.

2011, Chen met Blue Venture partner Chen Wei, in his support Chen assembled EA, Ali, Baidu, perfect and other Internet and game company Backbone, the first start completely according to their own imagination to build the interest of the game community: fascinated nets. and fascinated by the web as a socialization, pan-game vertical community, began testing at the end of 2011, after the product of the rapid trial and error and repeated running-in in May 2012 or so officially online, successively with Ubisoft, perfect, Blizzard, Kunlun, Tencent, Baidu and other companies have launched a cooperation, like a dark horse, into the author's vision.

First from some intuitive data simple to understand the operation of the Joyme site about six months:

15:PV/UV more than 15, viscous far more than general game information stations and forums;

30: The average online time of the user reached 30 minutes, the peak reached 45 minutes;

300: More than 300 core users contribute content;

500: The topic relates to the game product 500 above;

500,000: Accumulation of content up to 500,000;

......

200,000,000: will serve more than 200 million of the game players and the game industry practitioners, to become game enthusiasts paradise.

"Obsessed with the net" in meeting the needs of who? Why are traditional gaming media and communities inadequate?

According to the 2011 ChinaJoy released data, the domestic game players have more than 200 million, the game is becoming a rigid demand for many people's lives. Take the public transportation, the toilet, the spare time and so on the debris times also will be massively utilized. Chen thinks 10 years ago, is the player chases the game, now the game is more and more, is the player picks the game.

What are you playing?

In the past, these three problems are based on information stations and BBS to solve. But now the players on the game interest in the "long tail" demand is getting bigger, at the same time due to the increase in the capacity of the travel and mobile phone game to join the game, the total number of games products are more and more, to meet the above three-point player needs, is far from the traditional game information media web1.0 editing mode can take care of. In addition, the information on the game site is too much impact on advertising, the position is not objective, not the players want is also one of the important reasons.

Some people in Baidu Bar and watercress Group found some surprising data, only the World of Warcraft there are more than 2.7 million users, if this is a special case, casually find a few game themes, you will find that the number of users in the tens of thousands of to hundreds of thousands of range. Users get together and talk about every aspect of the game.

Chinese gamers reach 200 million, while 17173 and more play these gaming industry's top information portals The daily UV is 2 million magnitude near, which has a huge flow of black holes, where these flows go?

"Over the years, game users are not in the game information portal, they scattered paste bar, watercress Group, there are large and small forums." The content on the information portal can only satisfy a part of their needs, such as finding the right game, finding congenial playmates, sharing the pain and joy of the game, spreading the culture of the game, fascinated by the surrounding of the collection game, there is no good place to give them a sweet experience to interact with.

On the one hand is the reality of the player demand, on the one hand is a huge flow of black holes, which is to do fascinated nets reason. I have a new generation of gaming interests in mind. Chen said.